3. BusIness communIcatIon
Communication is the art of transmitting
information, ideas, attitudes from one person to
another.
Communication is the process of
meaningful interaction among human beings.
4. cHaracterIstIcs oF communIcatIon
It is a 2-way process
Communication process happens between or
among two or more parties. (Sender and Receiver)
Communication involves exchange of ideas,
feelings, information, thoughts, and knowledge.
Communication should involves mutual
understanding between Sender and Receiver .
5. oBjectIves oF BusIness communIcatIon
Conveying the right message
Co-ordination of effort
Good industrial relations
Development of managerial skills
To send message
To receive message
To promote
To inform
6. WHy do We communIcatIon ?
WE COMMUNICATION TO -
Inform Reveal
Misinform Persuade
Counsel Accept
Sell Affirm
Buy Clarify
Confuse Motivate
Confirm Criticize
Advice Deny
Teach Conceal
Learn
10. IntraPeronaL communIcatIon
Intrapersonal communication is language
use or thought internal to the communicator. It
occurs when an individual sends and receives
messages internally. (occurring in the mind of the
individual)
11. PRAYING
APPRECIATION YOURSELF
LOOKING IN THE MIRROR
Crossing your fingers for your results etc.
12. InterPersonaL communIcatIon
Interpersonal communication is the
universal form of communication that takes
place between two individuals. Since it is person-
to-person contact, it includes everyday exchange
of thoughts that may be formal or informal.
13. INTERVIEW (FORMAL)
CONVERSATION (INFORMAL)
Talking to mate, chatting etc.
14. grouP communIcatIon
Group communication is
interpersonal communication performed
when there are more than 3 individuals during
which information is shared, ideas developed,
decisions made, and/or problems solved etc.
15. TEACHER TEACHING
POLITIC IANS APPEALING
FOR VOTES
Lectures, meetings, group discussions etc.
16. mass communIcatIon
For mass communication we require a
mediator to transmit information.
Communication through mass media to large
segments of the population at the same time.
17. TELEVISIONS
NEWSPAPERS
Radio, magazines, reports, pan plates etc.
24. non verBaL communIcatIon
Non-verbal communication includes the
overall body language of the person who is
speaking, which will include the body posture,
the hand gestures, and the overall body
movements. It also includes signs , symbols etc.
25. audIo non verBaL communIcatIon
WHISTLE HORN BELL
Siren, instrumental music etc.
26. vIsuaL non verBaL communIcatIon
SYMBOLIZES MARRIED PEACE RESTROOM
MEN/WOMEN
* For visual Non Verbal communication visual content should NOT contain
words/letters, it should be symbolically represented.
27. audIo vIsuaL non verBaL communIcatIon
ORCHESTRA
CELEBRATIONS, GESTURE