1. #Success
Great work from brands in LATAM

2. BUSINESS
OBJECTIVE BRAND COUNTRY INDUSTRY
TWITTER SOLUTIONS
PAGE
Promoted
Tweets
Promoted
Trends
Promoted
Accounts
Video*
Performance
Products**
Grow brand
awareness
Purina Dog Chow
Mexico
Mexico CPG 8
Telcel Mexico Mexico Telecom 10
Drive sales
or leads
Isenbeck Argentina Argentina Alcohol 14
Build brand
loyalty and
momentum
Coca-Cola.FM Mexico Mexico
Media, News &
Publishing
18
*Promoted Video, Snappy TV, Vine **Lead Gen Cards, Mobile App Promotions (to drive app downloads), Twitter Amplify, Website Cards

3. #Success with Twitter
Marketers turn to Twitter to reach audiences during
the world’s largest live, conversational moments.
Smart campaigns on Twitter bring amazing
results. Want to launch a product or drive sales
or app downloads? Know your audience, drive
conversations and engage them in the moment
with Twitter: like no other platform can. Discover
the great work and results of brands who have
found success on the world’s Twitter stage.

4. #Grow brand awareness
Maximise your visibility and engage with
your audience. Get your message out with creative
campaigns and increase your earned media.

5. CUSTOMER QUOTECHIRPING PROGRAM
3 KEY RESULTS
3 KEYS TO SUCCESS
1 2 3
TWITTER PRODUCTS USED
– 8 – – 9 –
How can a dog food
brand increase followers
and generate conversation
around a healthy lifestyle
for pets?
“The experience we had is a great response from our followers and the new
ones that so far have interacted with the brand, taking into consideration
that the purpose is to create empathy with potential consumers. Through
this campaign we listened to the followers we already have and were able
to capture even more, with which I believe we truly accomplished our pro-
posed goal.”
Ana Rivadeneyra – Digital Brand Manager, Nestlé – Purina DogChow
PURINA® DOG CHOW® MEXICO
@Purina_DogChow wanted to increase followers
and generate conversations by promoting a
balanced diet, with nutritional pet food, to keep
dogs happy, healthy and fit. The global pet food
brand used Promoted Tweets to engage users
with interactive content and Promoted Accounts
to create a massive spike in user interaction.
Segment the target audience.
@Purina_DogChow
segmented the target
audience by orienting its
campaign toward people who
who really have a rapport with
pet-related topics. This was
possible thanks to keyword
filtering tools offered by
Twitter. @Purina_DogChow
was able to reach pet
owners, who might still
feed their dogs homemade
food, and deliver its
message: “#CámbialeElPlato
#CámbialeLaVida”
(ChangeHisPlate,
ChangeHisLife).
Create content that
encourages action.
To achieve greater impact,
@Purina_DogChow created
a quiz within Promoted
Tweets that invited people
to assess if they were good
pet owners. This encouraged
user interaction and sent a
message on how important
healthy food is for pets.
The idea was to guide
users to the content and
foster communications.
@Purina_DogChow
encouraged Retweets and
asked users to interact
beyond the initial quiz.
Create a dynamic campaign.
@Purina_DogChow had
a greater impact with its
message while monitoring
the campaign and optimizing
messages in real-time. It
started by publishing Tweets
between two and three times
a day at different times. As
the campaign developed,
these times started to
change when we figured out
what times generated more
interaction. We planned
optimization decisively so as
to increase the benefits from
our interaction.
3.93M
Impressions
100%
Increase in number
of followers
361K
Total engagements
during campaign
INDUSTRY
CPG
BUSINESS OBJECTIVES
Grow brand awareness
READ THE FULL STORY:
https://biz.twitter.com/
success-stories/
purina-dog-chow-mexico
Promoted Tweets Promoted AccountsPromoted Trends

6. CHIRPING PROGRAM
3 KEYS TO SUCCESS
1 2 3
3 KEY RESULTS TWITTER PRODUCTS USED
– 10 – – 11 –
How can a telecom
company use real-time
content to maximize
an event’s global
conversation?
The campaign, one of the biggest @Telcel had run to date, helped it con-
nect to a relevant audience throughout the World Cup, and generating
real-time content was a key factor for the success. Promoted Tweets with
animated cartoons inspired by occurring events in Brazil were also key to
generate conversation and engagement with the brand.
TELCEL MEXICO
By leveraging its sponsorship of the FIFA World
Cup 2014 in Brazil, Telcel (@Telcel) wanted to
join event conversations in a relevant, engaging
manner. @Telcel distributed witty, animated
cartoons and partnered with soccer influencers to
boost engagement during the campaign. To spark
conversations and increase brand awareness,
the brand used Promoted Tweets together with
Promoted Trends and constantly monitored
conversations to optimize content based on
performance.
Join the conversation in a
relevant way.
Using the Promoted
Trend, #BrasilEnTusManos,
on the day of each of
the the Mexican team’s
matches, @Telcel brought
the audience together
and helped users follow
conversations. The Promoted
Trend consistently helped
spark conversations and
increase brand awareness.
Create compelling content in
real-time.
@Telcel had a team who
joined the conversation
in real-time. Because
discussions about the World
Cup were so dynamic, it
needed to monitor the
conversation throughout
the event. @Telcel used
an “always-on” approach
to ensure relevancy as the
tournament progressed.
Promoted Tweets included
animated cartoons inspired
by events in Brazil and
results from Mexico’s soccer
team’s matches.
Partner with influencers to
maximize reach.
As part of its strategy,
@Telcel decided to include
personalities from the
Mexican soccer scene to
actively participate during
the World Cup. One of them,
@OribePeralta, invited the
audience to participate
actively in suggesting
songs to inspire the team
and create a playlist as
they headed down to
a match. This helped
generate conversations and
engagement.
$0.21 USD
CPE
627K
Engagements
28.21%
Peak engagement rate
with best performing
Tweet
INDUSTRY
Telecom
BUSINESS OBJECTIVES
Grow brand awareness
READ THE FULL STORY:
https://biz.twitter.com/
es/success-stories/telcel
(in Spanish)
Promoted Tweets Promoted AccountsPromoted Trends

7. #Drive sales or leads
Sophisticated targeting and performance products
allow users to discover and engage with
brands and branded products quickly and effectively.

8. CUSTOMER QUOTECHIRPING PROGRAM
3 KEY RESULTS
3 KEYS TO SUCCESS
1 2 3
TWITTER PRODUCTS USED
– 14 – – 15 –
How can a beer brand
use everyday moments to
showcase a new product
and increase conversations
and brand awareness?
“Initially there were doubts… However, it worked better than we expected!
Consumers were sending in more Vines than we had planned for. The use of
Vine was a novelty in Argentina and it was key in the campaign’s success.
We are already planning our next campaign on Twitter and our strategy is
to use all the resources Twitter provides because it has a strong impact on
the business.”
Antonella Castagnola – Digital Planner, Havas Media
ISENBECK ARGENTINA
To promote the launch of its new twist-off beer
bottle design, @CervezaIsenbeck wanted to
increase brand awareness and spark conversations
among an audience outside its current community.
The Argentinean beer brand used Promoted
Tweets with embedded Vines and encouraged
users to send their own videos to win free beer.
Generate interest with a
strong hashtag.
@CervezaIsenbeck launched
#desenroscate using Promoted
Tweets so that humorous
events were sent to a targeted
audience. It used interest-
based targeting focused on
music and soccer as well
as @username targeting
to identify users following
popular local Twitter accounts
such as @todonoticias and
@lanacioncom This helped the
brand achieve mass awareness
and reach and engage users
outside its current community.
Design likeable content to
attract more followers.
@CervezaIsenbeck created
Vine videos and embedded
them in Promoted Tweets.
This strategy engaged
Twitter. The company
started created and sharing
its own videos using the
hashtag #desenroscate.
To keep the conversation
going, @CervezaIsenbeck
retweeted messages from
participants and responded
to users in real-time.
Offer incentives to
increase participation and
engagement with the brand.
@CervezaIsenbeck
supported user participation
by offering an incentive
tied to the content that
was being generated.
Participants who created
and shared their ‘enrosques’
in a creative way could win
free sample products. Users
had to send their stories on
Twitter including the hashtag
#desenroscate, to participate
in the contest for a six-pack
of the new twist-off beer
bottle.
1.2M
Impressions
49.1K
Engagements
2.44%
Average engagement rate
INDUSTRY
Alcohol
BUSINESS OBJECTIVES
Drive sales or leads
READ THE FULL STORY:
https://biz.twitter.com/
success-stories/
isenbeck
Promoted Tweets Promoted AccountsPromoted Trends

9. #Build brand loyalty and momentum
When events happen in the real world,
they happen on Twitter. Ensure your brand message
rises to the top.

10. CUSTOMER QUOTECHIRPING PROGRAM
3 KEY RESULTS
3 KEYS TO SUCCESS
1 2 3
TWITTER PRODUCTS USED
– 18 – – 19 –
How can a youth radio
station increase its
audience and popularity
by sponsoring exclusive
TV content?
“This was a very successful campaign for @CocaColaFM, since we were
able to reach the young directly through a platform very familiar to them.
We had an amazing scope that we have not been able to accomplish with
other activities. That is reflected in the radio station’s number of listeners,
which currently surpasses 1 million, with a growth of almost 50% compared to
last year.”
Gustavo Ortega – Interactive and Media Manager, Coca-Cola
COCA COLA FM MEXICO
Online radio station, @CocaColaFM, aimed to
increase engagement and encourage interaction
among its youth audience. The station partnered
with the high-profile @MTVEMA and used
Twitter Amplify to deliver real-time media
content from the awards ceremony via Twitter.
Promoted Tweets featured a promotional pre-
roll for @CocaColaFM before selected MTV video
highlights; helping the brand engage a greater
audience of entertainment enthusiasts.
Use Twitter Amplify to
engage TV.
@CocaColaFM used
Twitter Amplify to deliver
real-time media content
from @MTVLA via Twitter.
Audiences could relive key
moments or experience
them for the first time. The
brand used Promoted Tweets
from the @MTVLA account
to play a promotional pre-
roll for @CocaColaFM
before selected MTV EMA
video highlights. The pre-
roll invited users to find out
more about the radio station.
Share creative and timely
content.
The partnership with
@MTVLA enabled
@CocaColaFM to deliver
engaging content from
the live MTV EMAs
that resonated with a
younger teen audience.
@CocaColaFM leveraged
Twitter Amplify to share
performance clips and
special moments in
Promoted Tweets. Branding
the exclusive videos allowed
@CocaColaFM to reach the
right users with content that
was current and retweetable.
Target the right audience.
@CocaColaFM followed
conversations to identify
user behavior and deliver
exclusive content relevant
to its target audience.
Promoted Tweets with the
hashtag #MTVEMA allowed
@CocaColaFM to extend its
reach to a wider audience
of users engaged in the
event. @CocaColaFM used
Promoted Tweets targeted
to interests like comedy,
music and movies in order to
reach its desired audience of
younger users.
18.3%
Increase in the
number of followers
4.85M
Impressions
153K
Engagements
INDUSTRY
Media, News and Publishing
BUSINESS OBJECTIVES
Build brand loyalty
and momentum
READ THE FULL STORY:
https://biz.twitter.com/
success-stories/
coca-colafm-mexico
Promoted Tweets Promoted Trends Twitter Amplify