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New Frontiers lecture series September 26, 2011 Noah Babcock NxtGen Marketing nbabcock@nxtgenmarketing.com @NxtGenMarketing & @NoahBabcock
Noah Babcock
Road to NxtGen Marketing
How I Built NxtGen Marketing	 CAME TO THE REALITIZATION  Small Business Owners are Busy Internet can be very complicated to understand Knew was Important But who has the time MY OUTLOOK I Love the Internet I Hated my Job I was Willing to Learn FOUND MY NICHE
How I Built NxtGen Marketing Evolution of NxtGen Internet Marketing Web Design Search Engine Optimization Social Media Found Focus Future of NxtGen
Social Media BENEFITS ,[object Object]
Rise In SEO
Reduced Marketing Expenses
True Location Focus
Brand Management
Innovation
Competitive Research,[object Object]
Social Media- Engagement Engagement is the Key to Social Media Without it, no better then Newspaper Involvement leads to all the advantages we just discussed
Social Media-Engagement
Social Media- Doing it Right Ecycler.com @Ecycler Facebook.com/ecycler Youtube.com/user/ecycler ,[object Object]
3 month challenge added 151 collectors and 623 discarders
Regularly receive coverage from bloggers by meeting on twitter
Use visual & Interactive posts on Facebook Generating 10% of traffic to the site.  # 1 Sourcevia SocialExaminer.com
Social Media- Doing it Right via SocialExaminer.com
Social Media- Doing it Right
Social Media- The Wrong Way	 "dear everyone, sorry to have made such a SM mess of ourselves. i accept full responsibility for choosing my words so poorly and for not...remembering that the people i'm reaching are the ones who i might rub the wrong way. i was just looking for a laugh to wipe away a less...than memorable moment at the store. the last thing i would want to do is to put a bad taste in anyone's mouth, it's the opposite of...what i try my hardest to do for a living. i apologize to the crew for casting a gloomy shadow over what they do for a living too...this has been a humbling experience, and i pledge to use this forum more responsibly and with you all in mind. truly yours, jeff w, owner"Read more: http://blog.hubspot.com/blog/tabid/6307/bid/22742/4-Social-Media-Lessons-From-the-Emma-s-Pizza-Twitter-Fail.aspx#ixzz1Z198xmh7

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Michigan State MBA New Frontiers

  • 1. New Frontiers lecture series September 26, 2011 Noah Babcock NxtGen Marketing nbabcock@nxtgenmarketing.com @NxtGenMarketing & @NoahBabcock
  • 3. Road to NxtGen Marketing
  • 4. How I Built NxtGen Marketing CAME TO THE REALITIZATION Small Business Owners are Busy Internet can be very complicated to understand Knew was Important But who has the time MY OUTLOOK I Love the Internet I Hated my Job I was Willing to Learn FOUND MY NICHE
  • 5. How I Built NxtGen Marketing Evolution of NxtGen Internet Marketing Web Design Search Engine Optimization Social Media Found Focus Future of NxtGen
  • 6.
  • 12.
  • 13. Social Media- Engagement Engagement is the Key to Social Media Without it, no better then Newspaper Involvement leads to all the advantages we just discussed
  • 15.
  • 16. 3 month challenge added 151 collectors and 623 discarders
  • 17. Regularly receive coverage from bloggers by meeting on twitter
  • 18. Use visual & Interactive posts on Facebook Generating 10% of traffic to the site. # 1 Sourcevia SocialExaminer.com
  • 19. Social Media- Doing it Right via SocialExaminer.com
  • 21. Social Media- The Wrong Way "dear everyone, sorry to have made such a SM mess of ourselves. i accept full responsibility for choosing my words so poorly and for not...remembering that the people i'm reaching are the ones who i might rub the wrong way. i was just looking for a laugh to wipe away a less...than memorable moment at the store. the last thing i would want to do is to put a bad taste in anyone's mouth, it's the opposite of...what i try my hardest to do for a living. i apologize to the crew for casting a gloomy shadow over what they do for a living too...this has been a humbling experience, and i pledge to use this forum more responsibly and with you all in mind. truly yours, jeff w, owner"Read more: http://blog.hubspot.com/blog/tabid/6307/bid/22742/4-Social-Media-Lessons-From-the-Emma-s-Pizza-Twitter-Fail.aspx#ixzz1Z198xmh7
  • 22. Social Media-The Wrong Way Lessons Learned Don’t Berate Customers Be Careful who is in Charge If Make Mistake, Apologize Immediately Explain how going to Fix for Future
  • 23.
  • 25. Klout
  • 26.
  • 32.
  • 33. Social Media- For the Rest of Us It is hard to convey Emotion or Sarcasm. So don’t try may come off wrong Everybody complaining about the lockout! Shoot I'm making the most of it! Vacation, rest, relaxing, appearances here and there! I'm good!
  • 34. Social Media- For the Rest Of Us Be careful of what you are sending out, Remove Emotion
  • 35. ENTREPRENEURSHIP PROS Decision Maker Follow your Passion Make your Schedule High Rewards CONS Financial Burdon Family 80 % Fail Rate Lonely
  • 36. Thank You For your TimeQUESTIONS??? Noah Babcock NxtGen Marketing Nbabcock@nxtgenmarketing.com Nxtgenmarketing.com @NxtGenMarketing & @NoahBabcock