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Remix: Making Art and Commerce Thrive in a Hybrid Economy
                      Lawrence Lessig
                      Part 1: Cultures
Preface
•   Copyright is critically           •   Copyright laws
    important to a healthy                create the incentives
    culture.                              to produce great new
                                          works that otherwise
•   Properly balanced, it is              would not be
                                          produced
    essential to inspiring
    certain forms of
    creativity.


•    “The inspiration for this book is the copyright wars, by which right -
     thinking sorts mean not the “war” on copyright “waged” by “pirates”
     but the “war” on “piracy,” which “threatens” the “survival” of certain
     important American industries. (xv)”
Copyright Wars
•   Not actual conflicts of survival

•   Wars of survival for certain businesses and business models

•   Other values are affected by this war

•   “We must make sure this war doesn’t cost more than it is worth. We must
    be sure it is winnable, or winnable at a price we’re willing to pay. (xvi)”

•   Technology enables us to create and spread creative work differently
    from how it was created and spread before

•   “What kind of moral platform will sustain our kids, when their
    ordinary behaviour is deemed criminal? Who will they
    become? (xvii)”
John Philip Sousa
•   Famous American
                             •   He was not entitled to
    composer
                                 any royalties from his
                                 recordings
•   Known for his marches;
    Washington Post and
    Stars and Stripes        •   Companies that sold
    Forever                      recorded versions of songs
                                 were not required to
                                 pay the songwriters
•   1906 testified before
    Congress to complain
    about the existing       •   Sousa considered this a
                                 form of piracy
    copyright laws
Shifting Cultures
                            •   A move from local
•   Sousa did not like          amateur sub-
                                cultures to a centralized
    concept of
                                highly produced
    recorded music
                                authoritative culture

•   He feared a
                            •   the distinction between
    centralized                 the culture that Sousa
    commercially produced       feared and the one that he
    and controlled music        embraced as;
    culture                     Read Only culture and
                                Read Write culture
Read/Only Culture

•   When a society is “less
    practiced in
    performance, or amateur
    creativity, and more
                              • RCA corporation -Viacom
    comfortable with simple
    consumption. (28)”
                              • Control
                              • Production
                              • Distribution
                              • Platform
Read/Write Culture

•   When “ordinary citizens
    “read” their culture by
    listening to it or by      •   Linux - Wikipedia
    reading representations
    of it. They add to the     •   “The code that built the
    culture they read by           Net came from a sharing
    creating and re-creating       economy. (163)”
    the culture around them.
    (28)”                      •   Collaboration

                               •   Remix Culture
Cultures Compared

•   Amateur vs. Professional   •   The balance that existed
                                   between Read Only and
                                   Read Write culture, has
•   Values
                                   been altered

•   Education
                               •   The internet has created a
                                   a cultural shift towards
•   Money
                                   a Read Write society

•   The Purpose of Law
                               •   Further implications
Context
•   Fundamental Concepts of the Digital Age - Legal and Cultural

•   The Language of New Media - Lev Manovich

•   Hybrid creativity - Hybrid economies

•   Building on History and Theory - Computing and Networking
    - Creativity and Commerce

•   Recent legislation is an attempt to reconcile differences
    between the Read Write Culture and the earlier Read Only
    culture
Questions
•   Can you think of examples of some read/write or read
    only cultures? Can you think of any instances of a clash of
    these two cultural interests?

•   Is there an inherent conflict between read/only and read/
    write cultures?

•   What should law makers do? What kinds of laws could be
    written in an attempt to create a balanced and fair
    intellectual property system for the digital age?

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Remixprez1

  • 1. Remix: Making Art and Commerce Thrive in a Hybrid Economy Lawrence Lessig Part 1: Cultures
  • 2. Preface • Copyright is critically • Copyright laws important to a healthy create the incentives culture. to produce great new works that otherwise • Properly balanced, it is would not be produced essential to inspiring certain forms of creativity. • “The inspiration for this book is the copyright wars, by which right - thinking sorts mean not the “war” on copyright “waged” by “pirates” but the “war” on “piracy,” which “threatens” the “survival” of certain important American industries. (xv)”
  • 3. Copyright Wars • Not actual conflicts of survival • Wars of survival for certain businesses and business models • Other values are affected by this war • “We must make sure this war doesn’t cost more than it is worth. We must be sure it is winnable, or winnable at a price we’re willing to pay. (xvi)” • Technology enables us to create and spread creative work differently from how it was created and spread before • “What kind of moral platform will sustain our kids, when their ordinary behaviour is deemed criminal? Who will they become? (xvii)”
  • 4. John Philip Sousa • Famous American • He was not entitled to composer any royalties from his recordings • Known for his marches; Washington Post and Stars and Stripes • Companies that sold Forever recorded versions of songs were not required to pay the songwriters • 1906 testified before Congress to complain about the existing • Sousa considered this a form of piracy copyright laws
  • 5. Shifting Cultures • A move from local • Sousa did not like amateur sub- cultures to a centralized concept of highly produced recorded music authoritative culture • He feared a • the distinction between centralized the culture that Sousa commercially produced feared and the one that he and controlled music embraced as; culture Read Only culture and Read Write culture
  • 6. Read/Only Culture • When a society is “less practiced in performance, or amateur creativity, and more • RCA corporation -Viacom comfortable with simple consumption. (28)” • Control • Production • Distribution • Platform
  • 7. Read/Write Culture • When “ordinary citizens “read” their culture by listening to it or by • Linux - Wikipedia reading representations of it. They add to the • “The code that built the culture they read by Net came from a sharing creating and re-creating economy. (163)” the culture around them. (28)” • Collaboration • Remix Culture
  • 8. Cultures Compared • Amateur vs. Professional • The balance that existed between Read Only and Read Write culture, has • Values been altered • Education • The internet has created a a cultural shift towards • Money a Read Write society • The Purpose of Law • Further implications
  • 9. Context • Fundamental Concepts of the Digital Age - Legal and Cultural • The Language of New Media - Lev Manovich • Hybrid creativity - Hybrid economies • Building on History and Theory - Computing and Networking - Creativity and Commerce • Recent legislation is an attempt to reconcile differences between the Read Write Culture and the earlier Read Only culture
  • 10. Questions • Can you think of examples of some read/write or read only cultures? Can you think of any instances of a clash of these two cultural interests? • Is there an inherent conflict between read/only and read/ write cultures? • What should law makers do? What kinds of laws could be written in an attempt to create a balanced and fair intellectual property system for the digital age?