This video will help you understand the keyword research process, the Four Golden Rules of keyword research and how to use Market Samurai to generate a list of relevant keywords. For more training visit: http://noblesamurai.com/dojo

1. Keyword Research

2. Keyword Research
• Understanding the keyword
research process

3. Keyword Research
• Understanding the keyword
research process
• The Four Golden Rules of
keyword research

4. Keyword Research
• Understanding the keyword
research process
• The Four Golden Rules of
keyword research
• How to use Market Samurai to
generate a list of relevant
keywords

5. Keyword Research

6. Keyword Research
• Panning for gold

7. Keyword Research
• Panning for gold
• Begin with rocks, dirt, sand

8. Keyword Research
• Panning for gold
• Begin with rocks, dirt, sand
• Swirl pan to separate gold from
sediment

9. Keyword Research
• Panning for gold
• Begin with rocks, dirt, sand
• Swirl pan to separate gold from
sediment
• End up with few nuggets of gold
at the bottom of pan

10. Keyword Research

11. Keyword Research
• Select a niche to explore

12. Keyword Research
• Select a niche to explore
• Begin with large number of
keywords

13. Keyword Research
• Select a niche to explore
• Begin with large number of
keywords
• Use Market Samurai to separate
good keywords from bad

14. Keyword Research
• Select a niche to explore
• Begin with large number of
keywords
• Use Market Samurai to separate
good keywords from bad
• End up with few ʻGold Nugget
Keywordsʼ

15. Keyword Research

16. Keyword Research
• The obvious question is:

17. Keyword Research
• The obvious question is:
• What are the characteristics of a
gold nugget keyword?

18. Keyword Research
• The obvious question is:
• What are the characteristics of a
gold nugget keyword?
• Four Golden Rules for identifying
the best keywords to target

19. Keyword Research

20. Keyword Research
Relevance

21. Keyword Research
Relevance
Traffic

22. Keyword Research
Relevance
Competition
Traffic

23. Keyword Research
Relevance
Commerciality
Competition
Traffic

24. Keyword Research

25. Keyword Research
• Highly Relevant

26. Keyword Research
• Highly Relevant
• Good Traffic

27. Keyword Research
• Highly Relevant
• Good Traffic
• Acceptable Competition

28. Keyword Research
• Highly Relevant
• Good Traffic
• Acceptable Competition
• High Commerciality

29. Keyword Research
Targeted Traffic

30. Keyword Research
• Golden Rule #1: Relevance
Targeted Traffic

31. Keyword Research
• Golden Rule #1: Relevance
• Top ranking -> Lots of traffic -> Very
few sales!
Targeted Traffic

32. Keyword Research
• Golden Rule #1: Relevance
• Top ranking -> Lots of traffic -> Very
few sales!
• Secret to success is not ʻTrafficʼ
Targeted Traffic

33. Keyword Research
• Golden Rule #1: Relevance
• Top ranking -> Lots of traffic -> Very
few sales!
• Secret to success is not ʻTrafficʼ
• The real secret is ʻTargeted Trafficʼ
Targeted Traffic

34. Keyword Research
• Golden Rule #1: Relevance
• Top ranking -> Lots of traffic -> Very
few sales!
• Secret to success is not ʻTrafficʼ
• The real secret is ʻTargeted Trafficʼ
Targeted Traffic
• Identify phrases that are most
relevant to the content on site

35. Keyword Research

36. Keyword Research
• Highly Relevant

37. Keyword Research
• Highly Relevant
• Good Traffic

38. Keyword Research
• Highly Relevant
• Good Traffic
• Acceptable Competition

39. Keyword Research
• Highly Relevant
• Good Traffic
• Acceptable Competition
• High Commerciality

40. Keyword Research

41. Keyword Research
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42. Keyword Research
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45. Keyword Research
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46. Keyword Research
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47. Keyword Research

48. Keyword Research
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