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Local+mobile+social
1.
Local Social Mobile
Nodira Mavlyanova IEMI-CMH
2.
3.
4.
5.
Enhance the guest’s
stay with Four Seasons
6.
Brand awareness
7.
8.
Increase the sales
9.
10.
11.
Number of check-ins
/badges/stamps
12.
Number of participants
in social medias (twitter, facebook…)
13.
14.
Gives Useful information
15.
Makes easier the
trip for people who have never been in California