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• Population: 241 million
• Land area: 1.9 million square km
  (25% of Australia)
• 17,500 islands
• 300 ethnic groups




                                     2
 Population: 140 million, thereof approx. 90 million ethnic Javanese (largest ethnic group in
  Southeast Asia).
 Size: 126.700 km2 (50% the size of New Zealand).
 1000-km northern route (great post road/groote postweg) constructed by Governor General
  Herman Daendels in 1808 – 1810 in the service of France the island’s main artery to date that
  produces 26% of Indonesia’s economy.
 Center of power and economy since colonial times.
 Javanese culture dominant, particularly during President Soeharto’s 32-year reign.
                                                                                                  3
“Doing Business in Indonesia 2010” – The World Bank and IMF   4
“Lowy Institute Indonesia Poll 2012: Shattering Stereotypes, Public Opinion and Foreign Policy” – Fergus Hanson   5
POLITICAL
                                                                                              Governments
                                                                        WILL


                                                                                             Political Attitude



                                                                       GOAL:
                                                                                               Policies and
                                                                      GOOD OF                   Strategies
                                                                     COMMUNITY




(“Negotiating Mining Agreements: Past, Present and Future Trends,” Danièle Barberis, 1998)                        6
1. The economy shall be         2. Sectors of production
 organized as a common         that are important for the
endeavor based upon the        country and affect the life
 principles of the family        of the People shall be
         system                  controlled by the State


               3. The land, the waters and
                    the natural riches
               contained therein shall be
               controlled by the State and
                exploited to the greatest
                   benefit of the people
                                                             7
Year             Era              Economy
1945-1950   Revolution (War      Non-existent
            against the Dutch)
1950-1957   Proto-democracy      In shambles
            Guided Democracy     In ruins –
1957-1966
            (Revolution Ch. 2)   inflation 650%
                                 Excellent: 7- 8%
1966-1998   New Order
                                 growth
            Reformation – seeds
1998-2005
            of democracy
                                In the Doldrums
                                 Respectable: 6%
2005- now   Nascent Democracy
                                 + growth           8
SECTOR
    PROSPECTS                      CHARACTERISTICS                    SECTORS

                                                             Automotive, cigarettes,
    High growth,             Servicing retail consumers      cement, leasing,
    low risk                 directly and indirectly         pharmaceuticals, packaging,
                                                             air transport
                             Heavily regulated, strong       Infrastructure: toll roads,
    High growth,
                             parliament roles, need          electricity, ports, tap water
    high risk
                             government guarantees
    High potential,                                          Palm oil, rubber, cocoa
                             Exported commodities
    low risk
                             Heavily regulated, legal        Oil & gas, mining
    High potential,
                             uncertainty, regional
    high risk
                             autonomy issues
    Low growth,                                              Trade, insurance
                             Steady “annuity” business
    low risk

    Low growth,              Labor-intensive, competing      Textiles, shoes, toys, low-end
    high risk                with China, India and Vietnam   electronics

“Indonesia: The Road Ahead,” Fauzi Ichsan (June 2005)                                         9
7   10
BANKING             INSURANCE                  FMCG
ANZ, HSBC, CIMB,     CIGNA, Prudential,     Unilever, Arnott’s, P
 Commonwealth         Manulife, Allianz      hillip Morris, BAT


   LOGISTICS          TECHNOLOGY                 TRAVEL
Schenker, DHL, Mae   Axiata, RIM, Siemen      Air Asia, Accor
       rsk                   s, GE          Group, Aston Group


                      AUTOMOTIVE
                     Toyota (market share
                        > 50%), Honda,
                           Mercedes

                                                                    11
It definitely is, but you can
do (good) business in
Indonesia without
promoting and resorting to
bribery or being otherwise
involved in corruption.

                                12
Middle class group: 50 million +


            27th biggest exporter in 2010


                 Inflation 5.4% (2011)

Economic growth in 2011 6.5% - 2012 revised downward
                      to 6.3%

Size of economy : US$ 846 billion in 2011, projected to
          be a trillion dollar economy in 2014

          16th largest economy in the world
                                                          13
Jakarta
                                 Double track    Airport served
                                    railway       52.4 million
Growth of air                      between       passengers in
travel in 2011                     Jakarta –          2011
     22%                           Surabaya
                                 ready in 2013
                 800 new
                  pilots
                 needed                          Accor to double
                 annually    US$ 2 billion         number of
                            commuter line
                            from airport –       hotels to 100 by
    1200 air                    Jakarta
     traffic                                        end 2015
                              operational
   controllers                   2014
    needed
                                                      Aston Hotels
                                 Mobile              to add 73 new
New car sales                  telephone                hotels (20
   in 2012                  subscriptions in           thereof this
projected at 1                Q1/2012 255                year) to
 million units              million numbers            existing 45

                                                                      14
• 16th-largest economy in the                                         • 7th-largest economy in the
       world                                                                 world
    • 45 million members of the                                           • 135 million members of the
       consuming class                                                       consuming class
    • 53% of the population in cities                                     • 71% of the population in cities
       producing 74% of GDP                                                  producing 86% of GDP
    • 55 million skilled workers in                                       • 113 million skilled workers
       the Indonesian Economy                                                needed
    • $0.5 trillion market opportunity                                    • $1.8 trillion market opportunity
       in consumer                                                           in consumer
       services, agriculture and                                             services, agriculture and
       fisheries, resources, and                                             fisheries, resources, and
       education                                                             education
(“The archipelago economy: Unleashing Indonesia’s Potential – Executive Summary” – McKinsey Global Institute, September 2012)   15
MYTH # 1                   MYTH # 2                      MYTH # 3                     MYTH # 4                     MYTH # 5
      The                     Economic                      Indonesia                    Resources                    Growth has
   Indonesian                   growth                        follows                      are the                    come mainly
   Economy is                 centres on                      export-                    economy’s                      from an
    unstable                   Jakarta                     driven model                  main driver                   expanding
                                                            for growth                                                 workforce

   Indonesia                 The fastest                   The main                     Indonesia’s                  Indonesia’s
   had the                   growing                       drivers of                   economy is                   productiv-
   lowest                    urban                         growth are                   becoming                     ity gain has
   volatility                centers are                   domestic                     more                         come
   in                        cities with                                                advanced,                    mostly
   economic                  more than                     consumpt-                    so its large                 from
   growth                    2 million                     ion and                      endow-                       improve-
   compared                  people                        services.                    ments of                     ment within
   to OECD                   (Medan, Ba                                                 natural                      sectors and
   and BRIC                  ndung, Bo                                                  resources                    not at the
   countries.                gor and                                                    no longer                    expense of
                             Surabaya).                                                 drive econ.                  employ-
                                                                                        developmt.                   ment.

(“The archipelago economy: Unleashing Indonesia’s Potential – Executive Summary” – McKinsey Global Institute, September 2012)       16
17
Menara Karya, 10th Floor Suite H
Jl. HR Rasuna Said Blok X-5 Kav. 1-2
         Jakarta 12950 – INDONESIA
                  T: +6221 5794 4694
                  F: +6221 5794 4696
         info@kiroyan-partners.com
         www.kiroyan-partners.com

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Indonesia's Growing Economy and Emerging Consumer Class

  • 1.
  • 2. • Population: 241 million • Land area: 1.9 million square km (25% of Australia) • 17,500 islands • 300 ethnic groups 2
  • 3.  Population: 140 million, thereof approx. 90 million ethnic Javanese (largest ethnic group in Southeast Asia).  Size: 126.700 km2 (50% the size of New Zealand).  1000-km northern route (great post road/groote postweg) constructed by Governor General Herman Daendels in 1808 – 1810 in the service of France the island’s main artery to date that produces 26% of Indonesia’s economy.  Center of power and economy since colonial times.  Javanese culture dominant, particularly during President Soeharto’s 32-year reign. 3
  • 4. “Doing Business in Indonesia 2010” – The World Bank and IMF 4
  • 5. “Lowy Institute Indonesia Poll 2012: Shattering Stereotypes, Public Opinion and Foreign Policy” – Fergus Hanson 5
  • 6. POLITICAL Governments WILL Political Attitude GOAL: Policies and GOOD OF Strategies COMMUNITY (“Negotiating Mining Agreements: Past, Present and Future Trends,” Danièle Barberis, 1998) 6
  • 7. 1. The economy shall be 2. Sectors of production organized as a common that are important for the endeavor based upon the country and affect the life principles of the family of the People shall be system controlled by the State 3. The land, the waters and the natural riches contained therein shall be controlled by the State and exploited to the greatest benefit of the people 7
  • 8. Year Era Economy 1945-1950 Revolution (War Non-existent against the Dutch) 1950-1957 Proto-democracy In shambles Guided Democracy In ruins – 1957-1966 (Revolution Ch. 2) inflation 650% Excellent: 7- 8% 1966-1998 New Order growth Reformation – seeds 1998-2005 of democracy In the Doldrums Respectable: 6% 2005- now Nascent Democracy + growth 8
  • 9. SECTOR PROSPECTS CHARACTERISTICS SECTORS Automotive, cigarettes, High growth, Servicing retail consumers cement, leasing, low risk directly and indirectly pharmaceuticals, packaging, air transport Heavily regulated, strong Infrastructure: toll roads, High growth, parliament roles, need electricity, ports, tap water high risk government guarantees High potential, Palm oil, rubber, cocoa Exported commodities low risk Heavily regulated, legal Oil & gas, mining High potential, uncertainty, regional high risk autonomy issues Low growth, Trade, insurance Steady “annuity” business low risk Low growth, Labor-intensive, competing Textiles, shoes, toys, low-end high risk with China, India and Vietnam electronics “Indonesia: The Road Ahead,” Fauzi Ichsan (June 2005) 9
  • 10. 7 10
  • 11. BANKING INSURANCE FMCG ANZ, HSBC, CIMB, CIGNA, Prudential, Unilever, Arnott’s, P Commonwealth Manulife, Allianz hillip Morris, BAT LOGISTICS TECHNOLOGY TRAVEL Schenker, DHL, Mae Axiata, RIM, Siemen Air Asia, Accor rsk s, GE Group, Aston Group AUTOMOTIVE Toyota (market share > 50%), Honda, Mercedes 11
  • 12. It definitely is, but you can do (good) business in Indonesia without promoting and resorting to bribery or being otherwise involved in corruption. 12
  • 13. Middle class group: 50 million + 27th biggest exporter in 2010 Inflation 5.4% (2011) Economic growth in 2011 6.5% - 2012 revised downward to 6.3% Size of economy : US$ 846 billion in 2011, projected to be a trillion dollar economy in 2014 16th largest economy in the world 13
  • 14. Jakarta Double track Airport served railway 52.4 million Growth of air between passengers in travel in 2011 Jakarta – 2011 22% Surabaya ready in 2013 800 new pilots needed Accor to double annually US$ 2 billion number of commuter line from airport – hotels to 100 by 1200 air Jakarta traffic end 2015 operational controllers 2014 needed Aston Hotels Mobile to add 73 new New car sales telephone hotels (20 in 2012 subscriptions in thereof this projected at 1 Q1/2012 255 year) to million units million numbers existing 45 14
  • 15. • 16th-largest economy in the • 7th-largest economy in the world world • 45 million members of the • 135 million members of the consuming class consuming class • 53% of the population in cities • 71% of the population in cities producing 74% of GDP producing 86% of GDP • 55 million skilled workers in • 113 million skilled workers the Indonesian Economy needed • $0.5 trillion market opportunity • $1.8 trillion market opportunity in consumer in consumer services, agriculture and services, agriculture and fisheries, resources, and fisheries, resources, and education education (“The archipelago economy: Unleashing Indonesia’s Potential – Executive Summary” – McKinsey Global Institute, September 2012) 15
  • 16. MYTH # 1 MYTH # 2 MYTH # 3 MYTH # 4 MYTH # 5 The Economic Indonesia Resources Growth has Indonesian growth follows are the come mainly Economy is centres on export- economy’s from an unstable Jakarta driven model main driver expanding for growth workforce Indonesia The fastest The main Indonesia’s Indonesia’s had the growing drivers of economy is productiv- lowest urban growth are becoming ity gain has volatility centers are domestic more come in cities with advanced, mostly economic more than consumpt- so its large from growth 2 million ion and endow- improve- compared people services. ments of ment within to OECD (Medan, Ba natural sectors and and BRIC ndung, Bo resources not at the countries. gor and no longer expense of Surabaya). drive econ. employ- developmt. ment. (“The archipelago economy: Unleashing Indonesia’s Potential – Executive Summary” – McKinsey Global Institute, September 2012) 16
  • 17. 17
  • 18. Menara Karya, 10th Floor Suite H Jl. HR Rasuna Said Blok X-5 Kav. 1-2 Jakarta 12950 – INDONESIA T: +6221 5794 4694 F: +6221 5794 4696 info@kiroyan-partners.com www.kiroyan-partners.com