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Nokia OS Strategy 2010 Alexander Oswald Head of Marketing Alps South East Europe
Offering Symbian Maemo Numbers
Numbers
Looking Back over 2009 4
Worldwide Smartphone market by OS vendor Market shares 2009/2008 in % 	Source: Canalys
Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys
Worldwide Smartphone market by OS vendor Market shares 2009/2008 in shipments Source: Canalys
More Numbers
Ovi Store covers whole planet ,[object Object]
60 operators in 18 countries support carrier billing model
Developers from 80 countries submit to Ovi store
30 local languages support,[object Object]
Average downloads: 1,5 Mio/day
1 million registrations were generated in the last 15days
60% of daily visitors are returning visitors
On average, each registered user has downloaded 12 items since the launch of the service.
Symbian
 All three platforms are open for publishers and developers to bring apps, content and services innovation.
A clear statement by Nokia!
2010 takes Symbian to a new level in usability
Maemo
MeeGo Maemo
MeeGo
Maemo and Moblin evolution into a unfied platform
Computers MeeGo 500 Smartphones Symbian Price segments (EUR) 200 150 100 Phones Series 40 50 Share Play Organize Discover Rational Aspirational MeeGo in Nokia’s software strategy
Evolution of Maemo in MeeGo Today, Maemo 5 and Nokia N900 offer full internet with no compromises. MeeGo will drive an even wider range of Internet computing and communication experiences for consumers. During 2010, we plan to create our flagship experience on MeeGo, with deep Ovi service integration and an iconic user experience.
Intel and Orange are teaming up to deliver Orange multimedia services across a number of devices based on the Intel Atom Processor and MeeGo software platform.
Offering
We will drive simplicity and clarity 31
2010: Elegantly Connected Apps and Services Service Level Apps Level Platform Level
You may have used Qt today already…..More info under http://www.qtsoftware.com/qt-in-use/ From embedded devices to desktop applications By companies from many industries 33 © 2009  Nokia
Cross-platform with Qt Qt  removes platform dependencies, creates economies of scale and reduced time-to-market Any App, developed once.  Google Services + 3rd party apps Maemo MeeGo Windows Mobile/CE Consumer Electronics  Genevi - Car infotainment Symbian PC / WEB Apple  Services + 3rd party apps iPhone Android
Brand Partnershipwith Nokia
Reasons to believe 2010 will be a good year 36
Offering Symbian MeeGo Maemo Numbers

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Alexander Oswald Nokia_os-strategy

Notas del editor

  1. To compete in this increasingly competitive landscape at all levels requires focus. We need to get back on top. And make people fall in love with Nokia again.