1. Pakistan Civil Aviation Authority
A presentation on
Product Mix & Dimensions
By:
Noman Khan
(57154)
Marketing Management
Instructor: Usman Aleem
PAF KIET (Nursery Branch)

2. 2
BRANDS
FOOD BRANDS
HOME CARE BRANDS
PERSONAL CARE BRANDS
NUTRITION
HEALTH, HYGIENE & BEAUTY
UNILEVER FOOD SOLUTIONS

3. UnileverUnilever
Product Mix &
Dimensions
By:By:
Noman KhanNoman Khan
(57154)(57154)

4.  The total composite of products offered by a particular organization.
 Total no of product lines in which company is dealing is called product mix
 Product lines
 Individual Product
 Group of products within the product mix that are
closely related
 Closely related products under the same product,
which may differ in the price, color, characteristics
A product is a distinct unit within the product line
Product Mix
everything organization sells.

5. the total composite of products offered by a particular organization.
Product Mix
 Product lines
 They function in a similar manner
 They are sold to the same customer groups
 They are marketed through the same types of outlets
 or fall within given price ranges
 Individual Product:
 Size
 Appearance
 Prize
 Other attributes

6. WIDTH
- The number of different product lines the company carries
- No of products under single product line is “line width”
LENGTH
The total number of items the company carries within its
product lines
DEPTH
- The number of versions offered of each product in the line
- A product line contains a number of items, this number being
called product line depth.
CONSISTENCY
How closely related the various product lines
DIMENSIONS

7. 7
We all want to be pampered, to look and feel great, to enjoy that moment when anything seems
possible. And that's just what Lux offers you on a daily basis at a price you can afford
 LUX has always been synonymous with beauty and the enigma of a woman.
Since its launch in Pakistan in 1954, it has been hailed as the 'soap of the stars'
capturing the imagination of its target audience with the allure of Pakistan's
leading glamorous ladies.
 50th
year anniversary of Lux. the massive advertising campaign - featured the
top four female models of Pakistan along with the Legendary Pakistani Film
Actress Babra Sharif
 In 2002, LUX initiated the First “Lux Style Awards” boosting the immense talent
in Pakistan and giving them a platform for performing arts
LUX

8. 8
Peach & Cream
Strawberry & Cream
Nature Pure
Aqua Sparkle
Crystal Shine
Peach and Cream hand wash Strawberry and Cream hand wash
Magical Beauty(Purple) Strawberry and CreamPeach and Cream
LUX

9. 9
We all want to be pampered, to look and feel great, to enjoy that moment when anything seems
possible. And that's just what Lux offers you on a daily basis at a price you can afford
 Sunsilk introduces 1st
ever shampoo for covered hair in Pakistan!
 Sunsilk Clean & Fresh helps remove this sebum, giving you lasting
freshness and clean sensation.
 One brand; seven experts. A long-term relationship;
SUNSILK

10. 10
THICK AND LONG – influential hair stylist Teddy Charleshas collaborated with photographers such as Mario Testino and his styling
regularly appears on the front cover of fashion bible Vogue. His Sunsilk range contains Keratin Yogurt Nutri complex for long-lasting
volume with natural body and bounce.
HAIR FALL SOLUTION / ANTI-DANDRUFF – Dr. Francesca Fusco, a New York based dermatologist and physician who examines single
strands of hair to diagnose hair fall and scalp problems. Her Hair fall product range is packed full of Mustard Oil Complex for hair
with boosted strength and density that oozes health and radiance. The Anti-Dandruff range, enriched with Egg and Yogurt ZPTO
Complex, thoroughly cleanses and refreshes while purifying the scalp to eliminate dandruff from the first wash and protect hair’s
natural condition from dryness.
BLACK SHINE – LA-based Jamal Hammadi, is renowned for his charismatic work for international haute couture houses such as
Chanel, Dior, Gaultier and Galliano. His Sunsilk product range contains Amla Pearl Complex along with a conditioning system which
reveals your hair’s natural shine so it glows brilliantly from the inside out.
SOFT & SMOOTH – Thomas Taw, edgy London hair stylist, whose client list includes world famous musicians, models and actors, is
obsessive in his passion for repairing damaged hair. His Sunsilk product range contains exclusive product Ceramide Egg Complex to
dramatically improve hair texture by penetrating deeper and filling damaged cracks layer by layer, strand by strand.
VIBRANT COLOUR PROTECTION – Rita Hazan is one of the most sought-after colourists in the world, known for setting beauty trends
and reinventing celebrities with her vibrant colour work. Her Sunsilk product range repairs surface damage and rejuvenates the hair
fibres, leaving hair in the ultimate condition to transmit brilliant colour.
DEFINED CURLS – Ouidad, world-famous ‘Queen of Curls’ and owner of two exclusive curl salons in the US, is passionate about
empowering women worldwide to create the perfect curl. Her Sunsilk product range defines curls; controlling their volume and
reducing frizz.
PERFECT STRAIGHT – Co-created by Yuko Yamashita: hair beautician, lecturer and the inspiration behind hair straightening process
patented in several countries that is used in thousands of salons worldwide, Yuko strives to minimise friction between individual
hairs so they glide across each other for ultimate sleekness. Her Sunsilk product range aligns rebellious hair from root to tip to
reduce frizz.
SUNSILK

11. From our range
Soft & Smooth Shampoo
& Conditioner
Clean and Fresh Shampoo
Black Shine Shampoo
Anti-Dandruff Shampoo
& Conditioner
Hairfall Solution Shampoo
& Conditioner
Thick & Long Shampoo
& Conditioner

12. 12
 Hair and skin care products
 body wash,
 body lotion,
 hand cream,
 shampoo and conditioner,
 hair styling products,
 deodorant, body mists, and
 men's care deep clean body & face bar
Brand's mission
'to make more women feel beautiful everyday, by widening today's view
of beauty and by inspiring women to take great care of themselves’
DOVE

13. Dove Conditioner
Dove Mask
ON-Treatment
Dove Serum
Dove Shampoo
Dove soap

14. 14
Tandurust rahain, mast rahain
Each family has its own unique tradition and ways to enjoy their cup
of tea,
Brooke Bond Supreme has played a very important role in this
tradition for nearly three decades.
It has brought families closer together over joyous tea drinking
occasions
Testament to this is the fact that it is the largest selling tea brand of
the country, with undoubtedly the widest geographical spread.
SUPREME

15. SUPREME

16. 16
Tagline:
‘Daag tou achay hotay hain / Dirt is good’.
But this is much more than just a tagline. It is a central philosophy that the
brand lives by, with an intrinsic passion to ensure child development through
tactile learning. Over the years, the brand has worked hard to build
awareness on the importance of child learning through experience.
 Healthy activities involving dirt are essential to development.
It's how kids learn to express their creativity
and it bolsters their immune systems.
SURF EXCEL

17. SURF EXCEL

20. Pakistan Civil Aviation Authority
A presentation on
Product Mix & Dimensions
By: Noman Khan (57154)
Thank you