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Implementing a great
 accessibility strategy
Léonie Watson, Director of Accessibility
Why is web accessibility
      important?
Web accessibility is good for
business

   Information about your products will reach
    millions more people
Web accessibility boosts
search engine ranking

   Accessible websites are indexed more
    efficiently
Web accessibility minimises
legal risk

   UK, European and International legislation
UK Equality Act


   Requires that private sector websites are
    accessible
Web accessibility is the right
thing to do

   Online social responsibility promotes brand
    reputation
How does web
accessibility work?
Web accessibility guidelines


   Web Content Accessibility Guidelines (WCAG)
    2.0
Web accessibility conformance
Web accessibility
strategy within your
organisation
BS8878 Web accessibility code
of practice

   UK industry standard from BSI
Accessible and usable


   All internet users should be able to get onto
    websites and find them easy to use when they
    get there
Clear responsibility


   Organisations should create a written web
    accessibility policy and assign one person to be
    responsible for it
Bigger picture


   Organisations should make sure that
    accessibility is included in all stages of web
    design and that decisions are documented
Change with the times


   Organisations should get feedback from users
    and test websites to sure they stay accessible
Thankyou
Any Questions?

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Implementing a great accessibility strategy