In the world of the nonprofit, it’s all about fundraising. But it shouldn’t be all about you! For too long, nonprofit staff have focused their fundraising efforts on the organization’s needs, while donors have become savvy and are more interested in outcomes and how you’ll use their gift than ever before. The techniques that worked years ago don’t work anymore. In this webinar, you’ll learn the donor-based fundraising techniques that ARE working. We’ll cover the 4 simple steps that you can follow to effectively raise those much-needed operating dollars for your nonprofit. You’ll get practical information that you can implement right away and take advantage of the end-of-year fundraising time.
8. Staff have what they need to deliver services
Bills are paid
Rainy day fund or reserve established
Large donor base
Donors are engaged and happy
Diversified revenue streams
Mission is being fulfilled
(c) Sandy Rees, 2010
www.getfullyfunded.com
10. The right mindset
Passion for the cause
Strong leadership
Compelling mission
Donor-based fundraising
(c) Sandy Rees, 2010
www.getfullyfunded.com
12. “Nothing can stop the man with the right mental
attitude from achieving his goal;
nothing on earth can help the man with the wrong
mental attitude.”
W.W. Ziege
(c) Sandy Rees, 2010
www.getfullyfunded.com
13. “Whether you think you can or you can’t, you’re right.”
Henry Ford
(c) Sandy Rees, 2010
www.getfullyfunded.com
18. It’s fundraising that
focuses on the donor
builds relationships
(c) Sandy Rees, 2010
www.getfullyfunded.com
19. There are 4 simple steps to building donor
relationships and fully funding your mission:
1. Tell your story
2. Ask for a gift
3. Thank the donor
4. Build relationships
(c) Sandy Rees, 2010
www.getfullyfunded.com
21. It’s who you are and who you help
It’s how you make a difference
It’s about how you’re changing lives
(c) Sandy Rees, 2010
www.getfullyfunded.com
22. “Our mission is to “We make sure
provide food rescue that everyone
and warehousing who needs food
OR
services to at-risk
populations in the 18-
has access to it.”
county service area
we cover.”
(c) Sandy Rees, 2010
www.getfullyfunded.com
23. What does this really say?
“Members of an avian species of identical plumage
congregate.”
(c) Sandy Rees, 2010
www.getfullyfunded.com
24. Short version – elevator speech
Longer version – website, grants, and more!
(c) Sandy Rees, 2010
www.getfullyfunded.com
25. Keep it short and simple
Communicate 1 or 2 key messages
Focus on the results
Be prepared to share a story about someone whose
life has been changed by your nonprofit’s work
(c) Sandy Rees, 2010
www.getfullyfunded.com
26. Focus on 1 person or 1 family
Tell the ‘before’ and ‘after’
Include only a small bit about your organization
(c) Sandy Rees, 2010
www.getfullyfunded.com
29. Use a variety of strategies throughout the year
Special events
Direct mail
Grants
Major gifts
Monthly giving
Etc.
(c) Sandy Rees, 2010
www.getfullyfunded.com
30. Tie the gift amount to something meaningful like:
“$1.72 will provide a hot meal for a person in need.”
“$500 will provide a scholarship for a child in need to
attend classes.”
(c) Sandy Rees, 2010
www.getfullyfunded.com
31. Just ASK!
(c) Sandy Rees, 2010
www.getfullyfunded.com
37. Get to know the donor
Steward the gift
Maintain good communication
(c) Sandy Rees, 2010
www.getfullyfunded.com
38. Communicate regularly
Respond promptly to requests
Invite donors for a tour
Be honest and ethical at all times
(c) Sandy Rees, 2010
www.getfullyfunded.com