LinkedIn makes it easier than ever to demonstrate your personal brand, the brand of your organization and to be found in its powerful search capability by potential volunteers, donors, board members and corporate sponsors.
In this session Marc W. Halpert will walk you through a brief review of best practices in crafting a great LinkedIn personal and company profile. Then Maria Semple will show you how to use search terms to gain better search results.
The end result: a new way of benefiting from LinkedIn as a power tool in your agency’s marketing toolbox.
Be Found and Get Found: LinkedIn Best Practices for Nonprofits
1. Be Found and Get Found
LinkedIn Best Practices for Nonprofits
Marc W. Halpert and Maria Semple
November 19, 2013
Use Twitter Hashtag #4Glearn
Part
Of:
Sponsored by:
2. Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
Part
Of:
www.cjwconsulting.com
(866) 598-0430
info@cjwconsulting.com
Sponsored by:
4. Today’s Speakers
Maria Semple
Marc Halpert
Principal
The Prospect Finder
Managing Partner
connect2collaborate
Jamie Maloney
Community Developer, 4Good
Part
Of:
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc.
Sponsored by:
5. BE FOUND / GET FOUND:
LinkedIn Best Practices for Nonprofits
presented by:
Marc W. Halpert - connect2collaborate.com
Maria Semple - The Prospect Finder, LLC
19Nov13
300-400pm
60. Parting Thoughts
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Have a complete profile, smartly presented
Use keywords
Be searchable
Use multimedia and graphics for visual effect
Tell WHY YOU
Have a great company profile for your organization
Use analytics
Use search smartly, both in LinkedIn as a whole and in groups
Take advantage of LinkedIn BoardConnect
Get out there and connect to other great people for top notch
collaboration
61. Contacting Us
Name
Contact Info
Maria Semple
www.linkedin.com/in/mariasemple
maria@theprospectfinder.com
908-256-4433
www.TheProspectFinder.com
@mariasemple
Marc Halpert
www.linkedin.com/in/marchalpert
marchalpert@connect2collaborate.com
203-373-0875
www.connect2collaborate.com
@marchalpert