David Svet and Heidi Hancock, CFRE, from Mosaic Non-Profit Development will provide an indepth look at new social sharing platform, Pinterest. Following a brief overview of the fundamentals of Pinterest, David and Heidi will discuss a variety of ways that Pinterest can be used to augment your organization’s communications, awareness, market position, recruiting, community building, and fundraising. Discussing a variety of examples, David and Heidi will cover some of the many benefits that come from integrating Pinterest into your marketing and communications mix, including search engine optimization and search engine marketing. There will also be time allotted for answering your questions.

1. How to Use Pinterest to
Advance Your Organization
David Svet & Heidi Hancock
June 12, 2012
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2. Protecting and Preserving the www.cjwconsulting.com
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4. Today’s Speakers
David Svet Heidi Hancock
Associate Principal
Mosaic Nonprofit Development Mosaic Nonprofit Development
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Cheri J Weissman, CJW Consulting & Services, Inc.
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5. How to Use Pinterest to Advance
Your Organization
Presented by David Svet & Heidi Hancock, CFRE

6. Bulletin Board or Scrapbook
Educate, announce, inform, celebrate, remember, commemorate

7. This is a designer's pinboard
Conceptual elements leading to the finished form
Group color palettes, materials, and forms

8. Why Bother With Pinterest?
Benefits
•Links
•Visual Storytelling
•Earned & Contributed Revenue
•List Building
•Recruiting
•Community and Partnership Building

9. ASPCA
The Internet loves puppies and kitties.
http://pinterest.com/ASPCA/

10. The power of links
Place an image on your blog.

11. The power of links
Pin the image to your Pinterest board.

12. The power of links
Their image links back to the blog.

13. The power of links
The image is repined on other boards.

14. The power of links
Their pin also links back to the blog.

15. Heifer International
The Internet loves a good story.
http://pinterest.com/heiferint/

16. Never Fail Case Structure
1. State the Need, Problem, or Crisis
a. Use concrete examples and stories
2. Outline the proposed Solution
a. Include history that shows competence in this area
b. Other partners and endorsements
3. Your Help is needed, it will do This
4. Support Now, join us
a. Clear and easy instructions on how to support

17. The Storytelling Process
The fairy tale - a timeless format
Benefactor > Goal > Beneficiary
|
Supporter > Hero < Adversary

18. Amnesty International
Even difficult content can work.
http://pinterest.com/amnestyusa/

19. SMAC - Sock Monkeys Against Cancer
Empower your supporters
http://pinterest.com/smacancer/

20. SMAC - Sock Monkeys Against Cancer
Involve your employees
http://pinterest.com/jenniferwindrum/

21. What Do You Need To Succeed?
Daily commitment
Compelling images + story = Followers, Shares & $
Correct Links = Strong online traffic
Permission to use the images (respect copyrights)
Strategy - Make sure it adds to your story

22. Big Brothers Big Sisters
of Western Wyoming
Even the small can play
http://pinterest.com/bbbsnwwy/

23. It's Easy
It's Just Pinboards
By NrbelexBrett Weinstein

24. For additional information:
Heidi Hancock, CFRE
David Svet
Toll Free 1-800-485-0742
email: info@mosaicnpd.com
Skype: Mosaicnpd
www.mosaicnpd.com
http://www.facebook.com/MosaicNPD
http://twitter.com/MosaicNPD
http://www.mosaicnpd.com/feed

25. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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