The Power of Like and Other Social Sharing Tools
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Social sharing widgets like Wibiya, Facebook Like, and AddThis, among others, are jettisoning your content and brand throughout the web. What’s even more powerful is the return on social sharing from bringing even more people back to your site. This webinar will cover why it’s important to incorporate social sharing widgets into online content and the potential ROI of social sharing. There will be specific emphasis on Facebook social plugins, when to use them, where to use them, and how to get the most from them.
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The Power of Like and Other Social Sharing Tools
- 1. The Power of Like and Other Social Sharing Tools Debra Askanase Use Twitter Hashtag #npweb Special Thanks To Our Sponsors
- 2. Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it. A Proud Sponsor of NonprofitWebinars.com
- 3. Today’s Speaker Debra Askanase FirstGiving Hosting: Sam Frank, Synthesis Partnership Assisting with chat questions: April Hunt, Nonprofit Webinars
- 4. Today’s webinar Facebook Social Plugins The Power of Like News Feed Optimization Social Sharing Tools AddThis Sharing Toolbars Disqus commenting Wrap-up
- 5. What is the Facebook Open Graph? You like things, are friends with others, express interest on Facebook Facebook knows it when you connect with a site using Facebook Now the site knows it as well and can personalize the site experience and information shown http://www.flickr.com/photos/marc_smith/3971813137/
- 6. Why should I care about social plugins? Happiness experience *site users see information about their friends, and share information with Facebook friends without ever leaving your site! http://www.flickr.com/photos/7961121@N04/4883897002/
- 7. Social plugins: Like button *Especially good for Liking separate content on the website http://www.firstgiving.com/fundraiser/Zoe/sapling-foundation
- 8. Social plugins: Like Box = social proof *Great option for Liking the entire site http://www.peta.org/
- 9. Social plugins: Activity Feed *Great for sites with regularly refreshed content, site activity www.firstgiving.com
- 10. Social plugins – Recommendations Feed *Good for sites with regularly refreshed content+site activity+ Facebook fans Test it: http://developers.facebook.com/docs/reference/plugins/recommendations/
- 11. Social plugins – Comments Box *Essentially a low-end comments feature for any website
- 12. Social plugins – Live Stream (events) *Perfect for streaming live events and encouraging conversation on/off site
- 13. Social plugins – Live Stream (events)
- 14. Social plugins – Live Stream (events)
- 15. Social plugins – Login button *Use to gain knowledge about your site users http://www.ujc.org.za/
- 16. Social plugins – Login with Facepile *Use to show social proof to visitors before they decide to use the Login
- 17. Desert Island Facebook Plugins Facebook Like button Facebook Login Facebook Recommendations or Facebook Activity Stream http://www.flickr.com/photos/49503002894@N01/4581466161/
- 18. Clicking the Like button creates a loyalty marker This creates a new fan page in your Page admin area
- 19. …and creates a “hidden” fan page
- 20. The Power of Like: EdgeRank (NFO) …and Likes grow in power depending on NFO score http://www.liveworld.com/socialvoice/2010/12/08/edgerank-nfo- facebook-marketing-2011/
- 21. The Power of Like: EdgeRank NFO weight Lightweight– Likes have little notice in the news stream Middleweight- Likes that are “upgraded” to a comment have more weight Heavyweight- The more interactions with the news stream item (tags, comments, likes, shares) the higher it will show in search and on the user’s Pages ** same principle at work with Facebook updates on your Page
- 23. EdgeRank takeaways 1. Ask users to Like your content – offer opportunities 2. Find ways to get users to return – the more often they like, comment, share your content, the higher it will show in their news feeds 3. Always offer fresh content – higher EdgeRank weight
- 24. The Return on Like “Facebook is becoming the loyalty card of the Internet, just like your key chain.” - Tom Wentworth, VP of marketing for Ektron http://www.revenews.com/barrysilverstein/the-real-power-of-%E2%80%9Clike%E2%80%9D/
- 25. The Return on Like ABC.com: 190% increase in traffic Gawker.com: 200% increase in traffic NHL.com: number of pages/user up 92% time on site up 85% http://mashable.com/2010/09/29/facebook-like-stats/ http://www.flickr.com/photos/35409814@N00/2704229574/
- 26. The potential of Like: Personalization
- 27. Case Study: JustGiving Nov. 17 – Dec. 4 5,986 Liked pages 16,278 people visit JG fundraising pages as a result 933 donations 6% of all visitors from Liked pages donate! http://www.flickr.com/photos/33103273@N00/5181212267/ http://blog.justgiving.com/charities/what-value-a-like-on-average-5-apparently/
- 28. Social sharing http://www.flickr.com/photos/36113507@N00/177926979/
- 29. Why should you care about social sharing? 1. You get valuable information about your site visitors and users 2. Your content is spread by people who care 3. Unique visitors return as a result of a share 4. The initial share will result in a ROI – but you have to determine the ROI
- 32. Social share: AddThis is most popular
- 37. Case Study: FirstGiving Nov. 8 – Dec. 5 11,233 shares from FG to Facebook via Gigya 55,335 visitors returned as a result of a share = 5:1 ration share to returning visitor! 3,416 returning visitors made a donation 295 people created fundraising pages Value of a share to Facebook? $10.87 *Value of a site visitor overall? $4.07 http://www.flickr.com/photos/pixelcore/1929817712/sizes/m/in/photostream/
- 39. Why should you care about toolbars? 1. Highly customizable toolbar 2. Generally lowers bounce rate 3. Increases sharing 4. Especially good for social bookmarking (to StumbleUpon, Delicious, Reddit, Digg) 5. Good analytics = site feedback
- 40. Toolbars offer stickiness http://www.thewadi.com/wibiya-cool-bar/
- 41. Some have great analytics: Wibiya
- 42. Commenting widget: Disqus (“discuss”) Includes personal profiles, following others, anti-spam, can create a community
- 44. Disqus: turn any website into a blog
- 45. Wrap-Up Use Facebook Plugins Understand the Power of Like and Facebook Login Amplify content! Integrate sharing widgets for viral traffic http://www.flickr.com/photos/sharynmorrow/4684772187/
- 46. Debra Askanase, Community Engagement Director debra@firstgiving.com Blog: www.communityorganizer20.com Twitter: @askdebra skype: daskanase
- 47. Find the listings for our current season of webinars and register at NonprofitWebinars.com Chris Dumas Chris@NonprofitWebinars.com 707-812-1234 Special Thanks To Our Sponsors