You dream of a strong, vibrant community and have a sense of how to make it real. But how can you rally the funds you need to connect your vision to action? Join the former Craigslist Foundation E.D. and Editor of the best-selling Nonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals, as he shares practical, tactical solutions from his book that can and will help you get dollars in the door. Darian will provide concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns, plus point you in the right direction for more information.

1. Top Seven Fundraising Tips
Darian Rodriguez Heyman
October 31, 2012
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2. INTEGRATED PLANNING
Advising nonprofits in: www.synthesispartnership.com
• Strategy
• Planning (617) 969-1881
• Organizational Development info@synthesispartnership.com
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3. www.mission.do
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4. Today’s Speaker
Darian Rodriguez Heyman
Co-Producer & MC
Social Media for Nonprofits
Assisting with chat questions: Hosting:
Jamie Maloney, Nonprofit Webinars Sam Frank, Synthesis Partnership
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5. Top Seven
Fundraising Tips
October 31, 2012
Darian Rodriguez Heyman
@dheyman

6. A Note on
Tin Cup Fundraising

8. Tip 1: Stage a Thank-a-Thon

9. Tip 2: Never Submit
a Cold Grant

10. Tip 2: Never Submit
a Cold Grant
• Warm it Up:
–Secure an Invitation
–The Pasta Test
• Programs & Positioning

11. Tip 2: Never Submit
a Cold Grant
–Dollar Amount
–Deadline
–Jedi Mind Trick

12. Tip 3: Make Specific,
Direct Asks

13. Tip 4: Map Donations
to Impact

14. Tip 5: Make Your
Donation Button Shine

15. Tip 5: Make Your
Donation Button Shine

16. Tip 6: Create and Tap
Your Social Network

17. Tip 6: Create and Tap
Your Social Network
•? Vs. .
•Rich Media: Photos, Vids
•Think 50/50
•Time of Day PLanning

18. Tip 6: Create and Tap
Your Social Network
•Mornings: 8 – 9AM
•Lunch: 12 – 1PM
•End of Day: 4:30 – 6PM
•Nights: 9:30 – 11PM
•Weekends!

19. Tip 7: Apply for a Google Grant

21. Tip 7: Apply for a Google Grant
•$10K/Month of Free
Google AdWords
•$1/Click Limit
•Embrace “Long Tail” Keywords
•Increase Website Traffic

22. Tip 7: Apply for a Google Grant
•Easy Application & Startup
•Plan For Optimization Time
•Additional Application Needed
for $10K+/Month
•$0.05 For Each $1.00

23. We’re All in This Together
darian@SM4NP.org
Twitter: @dheyman

24. Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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