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Alfred Ruth Nordic Seed Capital Summit 2012
- 1. Alfred'Ruth Five%lessons%learned%on%going%global måndag 4 juni 12
- 2. The%biggest%and%most%disrup5ve%change%so%far Physical%Film Analogue%Broadcast%TV Digital%Broadcast%TV The%New%IPGdelivered%TV Tablet Smart'TV Game'Console Mobile PC 1900 1930 1980 2010 måndag 4 juni 12
- 3. Who%we%work%with A'selec;on'of'our'clients Broadcasters Online%Publishers Syndicators,%Aggregators%and%Ad%Networks måndag 4 juni 12
- 4. Dedicated%to%helping%broadcasters%mone5se% the%New%IPGdelivered%TV • Founded'2007,'Stockholm • HQ'London • Product'HQ'Stockholm • 80+'clients'across'17'markets Stockholm''''''''I''''''''London''''''''I''''''''Paris''''''''I''''''''Berlin''''''''I''''''''Madrid''''''''I''''''''Singapore måndag 4 juni 12
- 5. Seed%2008 $650K Series%A%2010 $5M Series%B%2012 $12M måndag 4 juni 12
- 8. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bn'in'2011 måndag 4 juni 12
- 9. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bn'in'2011 måndag 4 juni 12
- 10. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bn'in'2011 måndag 4 juni 12
- 11. Global%TV%ad%spend%evolu5on The%New%IP% delivered%TV $160bn Dynamic%adver5sing%in%linear%content% Today Ad%spend%$ Linear%broadcast%TV Living%room%TV Tablets Mobile PC $5.4bn'in'2011 måndag 4 juni 12
- 12. Make%sure%your%story%has%poten5al.% Iterate%un5l%it%does. måndag 4 juni 12
- 13. 2.%Recruitment måndag 4 juni 12
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- 19. Make%sure%you%can%secure%talent. Relocate%if%necessary. måndag 4 juni 12
- 20. 3.%Localiza5on måndag 4 juni 12
- 21. måndag 4 juni 12
- 22. måndag 4 juni 12
- 23. Turn%localiza5on%into%your%advantage. Who%cares%about%US%#1%if%you’re%global%#1? måndag 4 juni 12
- 24. 4.%Sales%&% Marke5ng måndag 4 juni 12
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- 27. Don’t%get%frightened%by%BS. Learn%how%to%call%the%bluffs. måndag 4 juni 12
- 28. 5.%Tech måndag 4 juni 12
- 31. Global%scalability%is%s5ll%your%own%problem. Amazon%can%be%part%of%your%plan%–%not%be%the%plan. måndag 4 juni 12
- 32. Summary 1. Make%sure%you%have%poten5al 2. Secure%access%to%talent 3. Turn%localiza5on%to%your%advantage 4. Learn%how%to%call%the%bluffs 5. Build%great%technology måndag 4 juni 12
- 33. Thank'you Alfred'Ruth @alfred måndag 4 juni 12