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Global	
  Venture,	
  Local	
  Capital
                                     	
  
          Nordic	
  Seed	
  Capital	
  Summit	
  



     Mikko	
  Suonenlah-             	
  May	
  2011	
  
DFJ	
  Esprit:	
  Who	
  We	
  Are	
  
       Formed	
  in	
  2006	
  and	
  UK	
  HQ’d	
  we	
  have	
  grown	
  to	
  $1	
  billion	
  of	
  VC	
  funds	
  
       Have	
  invested	
  in	
  over	
  200	
  European	
  high	
  growth	
  technology	
  companies	
  
       European	
  associate	
  of	
  top	
  Eer	
  Silicon	
  Valley	
  VC	
  firm	
  Draper	
  Fisher	
  Jurvetson	
  (DFJ)	
  
       Investments	
  include	
  CSR,	
  Lovefilm,	
  The	
  Cloud,	
  Skype,	
  Tesla,	
  Hotmail	
  
       AcEvely	
  invesEng	
  new	
  funds	
  –	
  across	
  all	
  tech	
  sectors,	
  $1m	
  -­‐	
  $30m	
  rounds	
  
       13	
  European	
  partners	
  based	
  in	
  London,	
  Dublin,	
  Cambridge,	
  Helsinki	
  and	
  Paris	
  
       DFJ	
  manages	
  $6	
  billion+	
  VC	
  globally	
  across	
  USA,	
  China,	
  India,	
  Brazil,	
  Israel,	
  Korea,	
  Russia	
  


           We	
  invest	
  in	
  and	
  help	
  start-­‐ups	
  who	
  want	
  to	
  change	
  the	
  world	
  and	
  
                                                 become	
  global	
  leaders        	
  


2
The	
  Good	
  News	
  about	
  VC	
  in	
  Europe	
  
       Never	
  been	
  cheaper	
  to	
  start	
  a	
  company!	
  
       The	
  Angel	
  market	
  has	
  grown	
  up	
  in	
  Europe!	
  
       Move	
  back	
  to	
  early	
  stage	
  from	
  successful	
  VC’s	
  
       Lots	
  of	
  noise	
  –	
  a	
  difficult	
  market	
  to	
  understand	
  but	
  we	
  believe	
  it	
  is	
  successful	
  and	
  can	
  be	
  scaled	
  
          up	
  for	
  more	
  growth	
  




3
The	
  VC	
  model	
  
       A	
  fund	
  invests	
  in	
  a	
  por^olio	
  of	
  20-­‐30	
  high	
  growth	
  companies	
  across	
  stages	
  
       Companies	
  are	
  generally	
  loss	
  making	
  and	
  have	
  no	
  access	
  to	
  debt	
  
       Companies	
  are	
  typically	
  creaEng	
  new	
  markets	
  and	
  much	
  of	
  the	
  spend	
  is	
  on	
  quality	
  jobs	
  
          (engineers,	
  salespeople,	
  management)	
  

       Many	
  don’t	
  succeed,	
  the	
  winners	
  pay	
  for	
  the	
  losers	
  and	
  an	
  overall	
  return	
  is	
  generated	
  
       1/3rd	
  return	
  5x	
  or	
  more,	
  1/3rd	
  return	
  1x,	
  1/3rd	
  return	
  nothing	
  =	
  Net	
  a	
  2x	
  return	
  aeer	
  fees	
  




4
Europe	
  matches	
  the	
  US	
  for	
  successful	
  exit	
  values	
  at	
  around	
  
 $400M	
  ...	
  

Average Exit Cap ($ 100M+ Exits)
US$ million




Source: Dow Jones VentureSource
Large	
  ($100M+)	
  exits	
  in	
  Europe	
  for	
  VCs	
  reached	
  about	
  1/3rd	
  of	
  US	
  level	
  


   Number of $ 100M+ Exits Over Time in US and Europe                                                            USA
                                                                                                                 Europe

                                                                                  •    Volume	
  is	
  c.100	
  per	
  year	
  
                                                                                       in	
  US	
  in	
  normal	
  markets	
  
                                                                                       (95-­‐98,	
  04-­‐07),	
  drops	
  to	
  50	
  
                                                                                       per	
  year	
  in	
  poor	
  years,	
  
                                                                                       avg.	
  	
  
                                                                                  •    Avg.	
  major	
  exits	
  running	
  at	
  
                                                                                       33	
  a	
  year	
  in	
  Europe	
  for	
  5	
  
                                                                                       years	
  pre	
  crash	
  
                                                                                  •    Since	
  US	
  VC-­‐industry	
  
                                                                                       invests	
  5	
  Emes	
  more	
  on	
  
                                                                                       average,	
  more	
  $	
  100m+	
  
                                                                                       exits	
  per	
  VC	
  invested	
  	
  in	
  
                                                                                       Europe	
  
                                                                                  •    USA	
  has	
  already	
  
                                                                                       rebounded	
  –	
  Europe	
  is	
  
                                                                                       starEng	
  to	
  in	
  2011	
  

   Source: VentureSource, DFJ Esprit analysis
The	
  Model	
  Works	
  
                         100	
  major	
  exits	
  x	
  $400m	
  =	
  $40	
  billion	
  of	
  value	
  created	
  each	
  year	
  	
  
                         Assume	
  70%	
  to	
  VCs	
  suggests	
  returns	
  of	
  $32	
  billion	
  
           USA	
  
                         Over	
  2004-­‐2008	
  the	
  VC	
  market	
  grew	
  to	
  $32b	
  per	
  annum	
  =	
  no	
  
                            return	
  

                         Now	
  rightsizing	
  at	
  $16b	
  per	
  year	
  =	
  generaEng	
  a	
  2x	
  return	
  

                         33	
  major	
  exits	
  x	
  $400m	
  =	
  $13	
  billion	
  
           Europe	
  
                         Assume	
  70%	
  to	
  VCs	
  suggests	
  returns	
  of	
  $10	
  billion	
  
                         Industry	
  can	
  support	
  $5	
  billion	
  per	
  annum	
  and	
  return	
  2x	
  
                         And	
  no	
  reason	
  why	
  Europe	
  can’t	
  grow	
  to	
  100	
  major	
  exits	
  a	
  year	
  	
  	
  
                            -­‐>	
  investment	
  constrained	
  	
  

                         (UK	
  could	
  be	
  50%	
  of	
  this)	
  
7
The	
  4	
  Steps	
  to	
  the	
  Epiphany	
  
      Applicable	
  to	
  almost	
  every	
  business	
  and	
  business	
  model	
  


      The	
  Path	
  to	
  Disaster:	
  The	
  Product	
  Development	
  Model	
  

      The	
  Path	
  to	
  Epiphany:	
  The	
  Customer	
  Development	
  Model:	
  

                                                     Customer	
  Discovery
                                                                         	
  

                                                     Customer	
  Valida:on	
  

                                                      Customer	
  Crea:on	
  

                                                       Company	
  Building	
  




8
How	
  do	
  we	
  help	
  our	
  companies	
  grow?	
  
       DFJ	
  Partners	
  include	
  successful	
  serial	
  entrepreneurs,	
  operators,	
  marketers	
  and	
  financiers	
  
       The	
  DFJ	
  Global	
  Network	
  “IntroducEons	
  to	
  anyone,	
  anywhere	
  at	
  anyEme”	
  
       We	
  are	
  here	
  to:	
  
                  Help	
  you	
  hire	
  senior	
  execs	
  and	
  a	
  board	
  
                  Make	
  strategic	
  decisions	
  regarding	
  the	
  direcEon	
  of	
  the	
  company	
  
                  Introduce	
  you	
  to	
  new	
  customers	
  and	
  partners	
  
                  Help	
  maximise	
  the	
  value	
  of	
  your	
  company	
  




9
DFJ	
  Case	
  Study	
  
Building	
  Tech	
  Businesses	
  –	
  Case	
  “Dynamite”	
  
            	
      	
  	
  




                	
   	
                                    	
                               	
  2005	
  	
  	
  	
  	
  2006	
  	
  	
  	
  	
  2007	
  	
  	
  	
  	
  2008	
  	
  	
  	
  	
  2009	
  	
  	
  	
  	
  2010	
  	
  	
  	
  	
  2011	
  

          € Raised                                         	
                               	
  	
  	
  2.3	
  	
  	
  	
  	
  	
  	
  	
  	
  2.9	
  	
  	
  	
  	
  	
  	
  16.8	
  	
  	
  	
  	
  	
  17.5	
  	
  	
  	
  	
  	
  	
  16.6	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  S-­‐1	
  filed	
  13	
  May	
  

          € Post	
  money	
  valua-on	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  16.6	
  	
  	
  	
  	
  	
  	
  58.2	
  	
  	
  	
  	
  	
  87.3	
  	
  	
  	
  	
  	
  	
  170	
  

          € Revenue                                        	
                               	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  0.1	
  	
  	
  	
  	
  	
  	
  	
  	
  1.8	
  	
  	
  	
  	
  	
  	
  6.8	
  	
  	
  	
  	
  	
  	
  	
  15.9	
  	
  	
  	
  	
  32*	
  



          Source:	
  Venture	
  Source,	
  *NY	
  Times	
  




11
Ques-ons?	
  




12

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Global Venture, Local Capital

  • 1. Global  Venture,  Local  Capital   Nordic  Seed  Capital  Summit   Mikko  Suonenlah-  May  2011  
  • 2. DFJ  Esprit:  Who  We  Are    Formed  in  2006  and  UK  HQ’d  we  have  grown  to  $1  billion  of  VC  funds    Have  invested  in  over  200  European  high  growth  technology  companies    European  associate  of  top  Eer  Silicon  Valley  VC  firm  Draper  Fisher  Jurvetson  (DFJ)    Investments  include  CSR,  Lovefilm,  The  Cloud,  Skype,  Tesla,  Hotmail    AcEvely  invesEng  new  funds  –  across  all  tech  sectors,  $1m  -­‐  $30m  rounds    13  European  partners  based  in  London,  Dublin,  Cambridge,  Helsinki  and  Paris    DFJ  manages  $6  billion+  VC  globally  across  USA,  China,  India,  Brazil,  Israel,  Korea,  Russia   We  invest  in  and  help  start-­‐ups  who  want  to  change  the  world  and   become  global  leaders   2
  • 3. The  Good  News  about  VC  in  Europe    Never  been  cheaper  to  start  a  company!    The  Angel  market  has  grown  up  in  Europe!    Move  back  to  early  stage  from  successful  VC’s    Lots  of  noise  –  a  difficult  market  to  understand  but  we  believe  it  is  successful  and  can  be  scaled   up  for  more  growth   3
  • 4. The  VC  model    A  fund  invests  in  a  por^olio  of  20-­‐30  high  growth  companies  across  stages    Companies  are  generally  loss  making  and  have  no  access  to  debt    Companies  are  typically  creaEng  new  markets  and  much  of  the  spend  is  on  quality  jobs   (engineers,  salespeople,  management)    Many  don’t  succeed,  the  winners  pay  for  the  losers  and  an  overall  return  is  generated    1/3rd  return  5x  or  more,  1/3rd  return  1x,  1/3rd  return  nothing  =  Net  a  2x  return  aeer  fees   4
  • 5. Europe  matches  the  US  for  successful  exit  values  at  around   $400M  ...   Average Exit Cap ($ 100M+ Exits) US$ million Source: Dow Jones VentureSource
  • 6. Large  ($100M+)  exits  in  Europe  for  VCs  reached  about  1/3rd  of  US  level   Number of $ 100M+ Exits Over Time in US and Europe USA Europe •  Volume  is  c.100  per  year   in  US  in  normal  markets   (95-­‐98,  04-­‐07),  drops  to  50   per  year  in  poor  years,   avg.     •  Avg.  major  exits  running  at   33  a  year  in  Europe  for  5   years  pre  crash   •  Since  US  VC-­‐industry   invests  5  Emes  more  on   average,  more  $  100m+   exits  per  VC  invested    in   Europe   •  USA  has  already   rebounded  –  Europe  is   starEng  to  in  2011   Source: VentureSource, DFJ Esprit analysis
  • 7. The  Model  Works    100  major  exits  x  $400m  =  $40  billion  of  value  created  each  year      Assume  70%  to  VCs  suggests  returns  of  $32  billion   USA    Over  2004-­‐2008  the  VC  market  grew  to  $32b  per  annum  =  no   return    Now  rightsizing  at  $16b  per  year  =  generaEng  a  2x  return    33  major  exits  x  $400m  =  $13  billion   Europe    Assume  70%  to  VCs  suggests  returns  of  $10  billion    Industry  can  support  $5  billion  per  annum  and  return  2x    And  no  reason  why  Europe  can’t  grow  to  100  major  exits  a  year       -­‐>  investment  constrained      (UK  could  be  50%  of  this)   7
  • 8. The  4  Steps  to  the  Epiphany   Applicable  to  almost  every  business  and  business  model   The  Path  to  Disaster:  The  Product  Development  Model   The  Path  to  Epiphany:  The  Customer  Development  Model:   Customer  Discovery   Customer  Valida:on   Customer  Crea:on   Company  Building   8
  • 9. How  do  we  help  our  companies  grow?    DFJ  Partners  include  successful  serial  entrepreneurs,  operators,  marketers  and  financiers    The  DFJ  Global  Network  “IntroducEons  to  anyone,  anywhere  at  anyEme”    We  are  here  to:    Help  you  hire  senior  execs  and  a  board    Make  strategic  decisions  regarding  the  direcEon  of  the  company    Introduce  you  to  new  customers  and  partners    Help  maximise  the  value  of  your  company   9
  • 11. Building  Tech  Businesses  –  Case  “Dynamite”                2005          2006          2007          2008          2009          2010          2011   € Raised        2.3                  2.9              16.8            17.5              16.6                                      S-­‐1  filed  13  May   € Post  money  valua-on                                      16.6              58.2            87.3              170   € Revenue                                        0.1                  1.8              6.8                15.9          32*   Source:  Venture  Source,  *NY  Times   11