Updated and expanded version of my popular checklist. Grow your career. Attract new customers. Downloaded many thousands of times.

1. 1. Make your LinkedIn headline
distinctive and clear
▶ 3-10 words (shorter is better)
▶ Not your job title!
▶ Be clear, not cute.
▶ Your headline should be self-explanatory
when viewed by a stranger in search results
2. Use your LinkedIn Summary to tell
people what you want to get paid to do
▶ First sentence explains how you help
others, such as, “Clients call me when they
need help with…”
▶ Second paragraph gives details to support
your first sentence
▶ Third paragraph provides examples
▶ Say what you want to do now, not what
you used to do
3. Publish at least two LinkedIn articles
per month
▶ ONE message per article
▶ 400-600 words per article
▶ Headline tells readers what to expect
▶ Story delivers what headline promises
▶ Image enhances story
▶ Use the word “you” often
▶ Use short paragraphs
▶ Author’s credit at bottom should include
1-2 links and a reason to contact you
4. Expand your network
▶ Kindness first: every day, help other
people before you do anything else
▶ Treat different people differently. Know
what would be valuable to each contact, and
try to provide it
▶ Be intellectually provocative
▶ Be memorable. Use pictures, examples,
and stories
How to Succeed on LinkedIn by Bruce Kasanoff v3.0