Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator to any paid or organic search marketing program.
Please view our slides from our recent webinar, "How to Integrate Social Media into Your Search Strategy", where we share 10 powerful social media marketing techniques that can make an immediate impact in your search marketing efforts.
How to Integrate Social Media with your Search Marketing Strategy
1. How to Integrate Social Media into your Search Marketing Strategy Twitter: davidreske LinkedIn: Dave Reske Questions: amuniz@nowspeed.com Dave Reske, Managing Director dreske@nowspeed.com 508 616-0111 x202
4. Internet and Search Engine Marketing Market Share Growth Internet advertising worldwide will rise 11% in 2010, snaring 15% of all ad revenue and a global total of $64.7 billion WPP media management company GroupM. Paid search advertising is projected to grow to 43% of all online ad spending by next year, up from 38% in 2006.
9. How to Optimize Pay Per Click Campaigns Build comprehensive keyword list Create Adword groups for similar words Select offers Create ads for each offer tailored to each group Link to landing pages Analyze Results Keyword Research Example
29. How to Integrate Social Media into your Search Marketing Strategy Embed Keywordsin Video and other content Adwords & Direct PaidSearch OrganicSearch Video Keyword filled content with links Comments Social MediaPress Releases Easy to share Article Distribution Measure and Test Keyword filled Website Hub-page
40. How to Integrate Social Media into your Search Marketing Strategy Embed Keywordsin Video and other content Adwords & Direct PaidSearch OrganicSearch Video Keyword filled content with links Comments Social MediaPress Releases Easy to share Article Distribution Measure and Test Keyword filled Website Hub-page
50. 10. Integrate SEO and Social Media Tracking and Measurement Start listening Google Reader – Content by Keyword Other Tracking Tools Setup Analytics Google Analytics – Keywords by social media segments Bitly – Track clicks on your links Keyword Effectiveness Start Responding Workflow to respond to social media sites
58. How to Integrate Social Media into your Search Marketing Strategy Embed Keywordsin Video and other content Adwords & Direct PaidSearch OrganicSearch Video Keyword filled content with links Comments Social MediaPress Releases Easy to share Article Distribution Measure and Test Keyword filled Website Hub-page
59. How to Integrate Social Media into your Search Marketing Strategy Take the Survey: Get the Slides! http://bit.ly/2Gm9Lz Twitter: davidreske LinkedIn: Dave Reske Question: amuniz@nowspeed.com Dave Reske, Managing Director dreske@nowspeed.com 508 616-0111 x202