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Video Assets Explored How to Convert Intellectual Capital into Assets  That Work for You 10/2/2009 property of Imagine Videos, LLC
Harlan B. Hodge, MSW ,[object Object],2601 S. Kingshighway Beautiful South St. Louis Near  Tower Grove Park ,[object Object],Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
The Fine Art Of  Making Connections Video Assets Explored 10/2/2009 property of Imagine Videos, LLC
Objectives for Today ,[object Object],Video Marketing ,[object Object]
Explore The Creation of Video AssetsVideo Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
What is Video Marketing VIDEO: Seven Reason You Should Use Video ,[object Object]
It’s the SecondBest Way to Meet You
It’s FREE!Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
What is A Video Asset VIDEO: Video Assets Explored A Video Works In Your Absence Question “How Does A Working Man Ever Get Ahead?” Answer “He’s Gotta Make Money While He’s Sleeping.” Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
Examples of Video Assets The Mission Continues:  Eric Grietens The Anthony Report: Anthony Stewart Stick With Character: Dan Moriarty Black Pages: Howard Denson Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
Maximizing Your Video  Marketing YOUTUBE IS KING -Auto Sharing  -Google Partnership/Search Priority -Smart Phone Access TubeMogul.com -upload one time and its available in dozens of places Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
LET’S Get YOU TUBEABLE! Describe Your Packaging What kind of box do you come in? What Does Your Label Say? One line that describes your brand What’s Inside? Write down 4 sentences of your  INTELLECTUAL GOLD! Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
Creating A Video Asset Write a Script but don’t be  “Scripted” Brand Your Video -Your Set/Background -Use sound -Style Plan Your Shooting Schedule Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
Must Have Tools Camera DIY: Canon HV20, 30 or 40 Lighting (3 Point) “Recreate The Sun” No Shadows! AUDIO ALWAYS USE A MIC (Camera mics suck. Big Time!) Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC

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Video Assets Explored - NSA St. Louis September Meeting

  • 1. Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 2.
  • 3. The Fine Art Of Making Connections Video Assets Explored 10/2/2009 property of Imagine Videos, LLC
  • 4.
  • 5. Explore The Creation of Video AssetsVideo Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 6.
  • 7. It’s the SecondBest Way to Meet You
  • 8. It’s FREE!Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 9. What is A Video Asset VIDEO: Video Assets Explored A Video Works In Your Absence Question “How Does A Working Man Ever Get Ahead?” Answer “He’s Gotta Make Money While He’s Sleeping.” Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 10. Examples of Video Assets The Mission Continues: Eric Grietens The Anthony Report: Anthony Stewart Stick With Character: Dan Moriarty Black Pages: Howard Denson Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 11. Maximizing Your Video Marketing YOUTUBE IS KING -Auto Sharing -Google Partnership/Search Priority -Smart Phone Access TubeMogul.com -upload one time and its available in dozens of places Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 12. LET’S Get YOU TUBEABLE! Describe Your Packaging What kind of box do you come in? What Does Your Label Say? One line that describes your brand What’s Inside? Write down 4 sentences of your INTELLECTUAL GOLD! Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 13. Creating A Video Asset Write a Script but don’t be “Scripted” Brand Your Video -Your Set/Background -Use sound -Style Plan Your Shooting Schedule Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 14. Must Have Tools Camera DIY: Canon HV20, 30 or 40 Lighting (3 Point) “Recreate The Sun” No Shadows! AUDIO ALWAYS USE A MIC (Camera mics suck. Big Time!) Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 15. Editing NLE’s Beginners: Movie Maker and IMovie (Included with Windows and Ilife) Intermediate: Adobe Premiere ($99) Advanced: Premiere Pro ($799) Final Cut Studio ($899) CS4 Master Collection ($2,499) Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC
  • 16. My Favorite Video Marketing www.nametagtv.com Scott Ginsberg www.therisetothetop.com David Siteman Garland www.theanthonyreport.com Anthony Stewart Video Assets Explored How to Convert Intellectual Capital into Assets That Work for You 10/2/2009 property of Imagine Videos, LLC