Sales is arguably the most important function in any Startup. Whether online, or a traditional brick-and-mortar business, or a combination of both, Sales is key for success of any Start-up. Many startups are launched by engineers, designers, and product managers: which is why they have such great products. But the old saying "Build a better mousetrap, and the world will beat a path to your door" no longer holds true. And this is why we notice that most startups have great products, but have poor sales. As founder member, you need to understand sales and how you should use salespeople productively and efficiently. Participate in the NSRCEL Sales For Startups seminar to get inputs on sales and to generate ideas on how you could leverage this crucial department to make your business more successful.

1. Welcome to
For Start-ups
An initiative of

2. Business Incubation
•
To help entrepreneurs convert ideas into
businesses
•
Public facing (open) incubator- not
restricted to IIMB community
•
Physical and Virtual incubation
Business
Incubation
Ecosystem
•
Business Plan Competitions
(Ex. Next big Idea)
•
Start up Saturday
•
Bar Camps
•
Entrepreneur Talks
•
Partnerships and Networks
•
ForStart-ups
Teaching
•
Target Audience : Management Students
•
Curriculum: Entrepreneurial Skills Knowledge
Training
•
Target audience: Entrepreneurial community
•
Curriculum: Management knowledge and Skills
Teaching
and Training
NSRCEL
Focus
Areas
Ecosystem
Research
Direction of Research
•
Context specific emerging
economy research
•
Focus on building data bases
•
Inform all levels from individual
ventures through regions to
policy makers
Dissemination
•
Books
•
Position papers
•
Conferences

3. Upcoming
(Tentative)
Open Source for Startups
Doing Business With Open Source
Saturday, April 05, 09:30 to 13:30

4. Open Mentoring
(Every 2nd & 4th Friday)
Friday, 14th March
Friday, 28th March
Please write to ideas@nsrcel.org

5. Contact Us
www.NSRCEL.ORG
www.4startups.in
#forstartups
4startups@nsrcel.org
@4Startups
http://bit.ly/forstartupstv
+91-80-2699-3701

6. Google Group
http://bit.ly/nsrcelGG

7. MPWE
•The Management Programme for Women
Entrepreneurs (MPWE) classes will be held at the
IIMB campus from 14 April – 3 May 2014.
•The last date to apply is March 10.
•MPWE brings together conceptual
knowledge, practical skills and intensive mentoring –
all in a 3-week capsule that enables women
entrepreneurs to develop an actionable plan or
strategy while they are in the programme.
• For details visit http://bit.ly/MPWE-IIMB

8. AWE @ NSRCEL
A FORUM FOR
ALUMNAE & WOMEN
ENTREPRENEURS
CONNECT WITH AWE
HTTP://BIT.LY/AWE-NSRCEL
https://www.facebook.com/groups/AWE.NSRCEL

9. Schedule
Sales For Startups
Time
09:00 to 09:55
09:55 to 10:00
Schedule
Registration & Networking
Introduction to ForStartups & NSRCEL
10:00 to 11:00
A Brief Introduction to Sales, Prof. Prof. Ramesh Venkateswaran
11:00 to 11:30
Tea & Networking
Panel Discussion : Demystifying Sales in a Startups
Panellists:
11:30 to 13:15
Mr.
Mr.
Mr.
Mr.
Phanidra Sama, Co-Founder & CEO of redBus
Girish Rowjee, Co-Founder & CEO of Greytip Software
Lalit Bhise, Co-Founder & CEO of Mobisy
Rajat Mohanty, Co-Founder & CEO of Paladion Networks
Moderator:
Prof. Ramesh Venkateswaran

10. Prof. Ramesh Venkateswaran
Prof. Ramesh has over 19 years of corporate experience and 20 years of
experience as a management consultant and trainer. He has worked with Voltas
and TVS Motors and has rich sales, marketing, and general management
experience. As a certified Auditor for ISO 9000 Quality Systems, consultant and
trainer, Ramesh has worked with leading international and national organizations.
Ramesh is a Gold Medalist at IIM Bangalore; Member of Board of Directors, Patni
Computer Systems Limited; recipient of IIM Bangalore Distinguished Alumni
Award 2009. Ramesh is a Mechanical Engineer from the Indian Institute of
Technology, Mumbai and a post graduate in Business Management from the
Indian Institute of Management, Bangalore.

11. Mr. Girish Rowjee
Girish Rowjee is the co-founder of Greytip Software. Girish has guided Greytip
into the position of a premier HR & Payroll solutions provider which today
enables processing of 500,00+ employee records on a monthly basis. One of the
early movers in the SaaS B2B space in India, Girish has been instrumental in
positioning Greytip as a market leader in the Online Payroll space with around
2000+ paying businesses in India and GCC countries.
Girish has done his Engineering from SJCE Mysore. He is one of founding
members of iSPIRT (Indian Software Product Industry Round Table) and is a
Mentor at the Founder’s Institute India.

12. Mr. Rajat Mohanty
Rajat is the co-founder and CEO of Paladion Networks, Asia’s leading pure-play
information security provider. An alumnus of IIT Kharagpur and XLRI, he brings
analytical approach to business management. Since inception, he’s been steering
Paladion’s exceptional growth story. Under his leadership, the company has
expanded its business reach across industries globally and has launched new
offerings and brands which are hailed by many as “industry firsts”. He is regular
invitee speaker on information security at various forums and is an avid reader.
He currently lives in Bangalore with his wife and two kids.

13. Mr. Phanindra Sama
Phanindra Sama is the Co-Founder and CEO of RedBus, India’s First Online Bus
Ticket Booking Service. Started in 2005 , today Redbus is the largest online bus
ticketing company in India. It has the largest network of bus operators (350+ and
growing). Customers can book tickets as per their convenience – be it the
phone, home delivery, physical outlets or even SMS.
Phanindra recieved his Electrical Engineering degree from BITS Pilani and PostGraduation from Indian Institute of Science. Prior to Redbus, he worked at ST
Electronics and Texas Instruments.

14. Mr. Lalit Bhise
Lalit is a Mobile app veteran, geek and founder CEO of Mobisy technologies
private ltd. Before starting Mobisy in 2008 he worked in Mobile apps industry for
almost 10 years with various handset manufacturers. Lalit loves cycling and
mountaineering apart from coding and running his own venture. He is proud
father of 2 lovely children with a flair for writing and public speaking