Marketing ForStartups
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Marketing For Startups Presentation by Rakesh Godhwani on 4th Feb @ForStartups event of NSRCEL
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Marketing ForStartups
- 1. Marketing for start-ups Feb4 2012@IIMB Rakesh Godhwani www.plunnge.com
- 2. Lets play a game….What comes to your mind • Mobile app • Tablet • Cold drink • Consulting • Mcommerce • SetTopBox • Used Car • Search • School • Cloud • Lagaan
- 3. Can you relate to this • Think Different • Apple Mcintosh • Play the game • BusinessWorld • Born tough • CEAT • Thanda matlab • The power of dreams • Coca-cola • We make things that make • Honda india proud • L&T • Life’s good • LG • Emotionally yours • Sahara
- 4. Can you identify the company
- 13. Which one will you choose
- 14. Answer this • What did you eat for dinner on July 4th 2011 • Who were the sponsors of “Rakhi ka swayamvar” • What was so special on – Feb 2nd 2012 • Which is the best restaurant in Bangalore
- 15. How to get through the crowded and confused mind ?
- 16. What is Marketing • The goal of marketing – to find a customer who is willing to buy • Marketing is the language that makes a customer understand about the product/offering so that he can then decide to buy
- 17. Some of my opinions about start-ups • Marketing is the most ignored discipline in a start-up – especially in India • Most start-ups outsource this work • Majority of entrepreneurs are left-brained and hence think marketing requires a creative right-brained person • Ask a start-up about what they do – and they will tell you a Ramayana in a language you don’t understand • After all – start-ups love their product and believe that the product will attract customers and will sell like hot cakes all by itself
- 18. The Marketing Mix • Product - Customer solution • Price - Customer cost • Place - Convenience • Promotion – Communication • A customer asks the following – What is it – How much is it – Where can I get it
- 19. A simple framework for startup marketing
- 20. 1. What is the need of your product • Make a very simple “1 liner” about what your product does. Even your grandmother should be able to understand it • Put yourself in the shoes of the customer when you say it – does it help him • Use plain words. Avoid jargon • Be passionate. It should raise your hair every time you hear it
- 21. 2.Show your wares – demo etc
- 22. 3. Identify your customer and market • Visualize what he looks like • How he thinks • How he lives, eats • How he decides to buy something • What is his background • What language he speaks • What are his likes/dislikes • Where are they clustered • How they move/behave etc
- 23. 4.Identify a language to communicate • Brochure • Website • Collaterals • PPTs • Literature • Case study • Video • Testimonials
- 24. 5. Fix your pricing and distribution
- 25. 6. Don’t be shy • Drum your company/product as much as you can – even when you are having dinners • Avoid the usual mistakes - invest a lot on brand creation before product is ready etc. • Visit as many colleges and speak. If you are not invited, that means noone knows you • Write (not blog) in those publications that people read • But do it in style – don’t slobber people
- 26. Thank you for your time www.plunnge.com
Notas del editor
- Juno, Hudki, Moontrack,KoolSkool, HashedIN, Elagaan, Fastr
- LV
- Seimens
- Harley
- Phillips
- Example of SRK in Swades – when he introduces what he does for weather monitoring satellites.