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Blog Branding & Marketing Presented by Darren Rowse of ProBlogger Official Nuffnang Blogopolis Twitter Hashtag: #nnb2011
Blog Branding and Marketing Blogopolis 30-07-11 Darren Rowse ProBlogger.net
There is no Blueprintforbuilding successfulblogs #Disclaimers
It’s a lot easier to brand and market Quality Blogs than bad ones #Disclaimers
Experiment and Tweak - Repeat #Disclaimers
Aim for Consistent Long Term Growth #Disclaimers
You may not need HUGE numbers. A small group of Raving FANS could be enough #Disclaimers
Don’t Just Focus on the Readers You Don’t Have.  Look after the Readers You Already Have #Disclaimers
#BrandYourBlog
Brand: What People Say About You When You’re not in the Room Jeff Bezos #BrandYourBlog
What do you WANT people to say about your blog? Style - Voice - Uniqueness Approachability -Feelings Community - Emotions #BrandYourBlog
The more clarity YOU have about your brand the easier it is to communicate to others #BrandYourBlog
WHO do You Want to Read Your Blog? #BrandYourBlog
Knowing WHO you want to reach allows you to develop: ,[object Object]
Marketing and Branding Strategy
Community Building Strategy
Monetization Strategy#BrandYourBlog
#BrandYourBlog
Live and Breath your Brand #BrandYourBlog
Content is Key - it’s what people talk about  Not your design or logo #BrandYourBlog
Community Breathes  Life into Brands #BrandYourBlog
#FindingReaders
Content Get off Your Blog Word of Mouth Hooks #FindingReaders
What Kind of Content Draws New Readers in? ,[object Object]
Inform, Inspire, Interact
Mix Serving Current Readers with ‘Content Events’ to draw New Readers in#FindingReaders
stories
Blog This What  they  want What you  know #FindingReaders
Get Off Your Blog! #FindingReaders
Outpost Outpost Outpost Home Base Outpost Outpost Outpost Outpost Outpost inspired by chrisbrogan.com
Get off Your Blog! ,[object Object]
Guest Posts
Comment on Other Blogs/Forums
Advertise
Pitch other Bloggers

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