How to Communicate to the Visual Cortex - mLearn13
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By taking advantage of what learners already know from experience, we have a perceived affordance with visual design for eLearning and mLearning.
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How to Communicate to the Visual Cortex - mLearn13
- 1. kevin@learnnuggets.com @learnnuggets nuggethead.net How To Communicate to the Visual Cortex What Learners Don’t See Kevin Thorn
- 2. Vision trumps all other senses
- 3. Vision Visual Cortex Central & Peripheral Visual Alphabet and Theories Perceived Affordances
- 4. Kanizsa Triangle Developed by Italian Psychologist, Gaetano Kanizsa in 1955
- 5. Brain creates shortcuts 100 Things Every Designer Should Know About People – Suzan Weinschenk
- 6. STOP PEACE WAR NOW Influence by shapes and color STOP PEACE WAR NOW 100 Things Every Designer Should Know About People – Suzan Weinschenk
- 8. • Light enters through cornea and lens. • Lens focuses image on the retina • On the retina it is always 2D representation even if object is 3D • Image sent to visual cortex in the brain
- 10. Visual Cortex Retina receives electrical patterns Creates several tracks from those patterns – as many as 12 tracks (color, motion, location, edges, angles, etc.) All data combined into two tracks Movement: Is the object moving? Location: Where is the object in relation to me?
- 11. Ventral & Dorsal Streams Visual Cortex Ventral stream Dorsal stream
- 12. Visual Cortex – V2 • Dorsal: “Where” or “How” pathway – Motion – Representation of object locations – Control of the eyes and arms; reaching • Ventral: “What” pathway – Form recognition – Object representation – Storage of long-term memory
- 13. These motor skills begin to develop in the first year of life. Once learned, these are stored in long-term memory.
- 15. Peripheral Vision TWO TYPES: • Central – look at things directly • Peripheral – everything else
- 16. Stop Clicky, Clicky, Bling, Bling People can’t help notice things moving in their peripheral vision. EX: Reading text on screen and some animation or blinking is off to the side. Think of sidebar advertisement. ANNOYING
- 18. Dave Gray – http://www.davegrayinfo.com Visual Alphabet
- 19. Geon Theory Irving Bierderman – http://www.bmva.org/bmvc/1993/bmvc-93-018.pdf
- 20. Irving Bierderman – http://www.bmva.org/bmvc/1993/bmvc-93-018.pdf
- 21. Every OBJECT if first a shape That SHAPE occupies a space That SPACE defines the OBJECT Thorn – NuggetHead Theory
- 22. What is it? How did you know?
- 23. Shape Mashing
- 24. Mashed Shapes
- 25. • schedule • deadline • meeting • retirement • center piece • end of an era • celebration • timeless • commitment • reliable • steadfast • passing of time Same Image; Different Meaning
- 26. Instruction w/ Words To make a peanut butter and jelly sandwich, you will need two slices of bread, peanut butter, your favorite flavor of jelly, and a knife. With the knife, spread the peanut butter on one slice of bread. Also with the knife, spread the jelly on top of the peanut butter. When finished, place the other slice of bread on top of the already prepared slice with the peanut butter and jelly. Smash and eat!
- 27. Same Instructions w/ no Words
- 32. Pull or Push?
- 33. Pull or Push?
- 34. Digital Learning Instructional Text To open the door grasp the handle with a firm grip and push down rotating the lever until the latch frees from the door jamb while slightly applying forward pressure until the door swings open. Trust your learners that they know how to click the next button without you telling them how.
- 35. Pull or Push?
- 36. Pull or Push?
- 37. The following slides represent good visual design that does not require “how to navigate this app” instructions. Amazon Shopping eBay Fab GoComics NARR8 Smithsonian Channel ArtRage
- 46. To continue click the Next button to begin Old school sidebar Menu design Distracting? First screen. Why is this arrow here? > Why do we design with an attitude that our audience are idiots? Wasted real estate? Wasted real estate? Company Logo < If we have to remind users who they work for, we have bigger problems.
- 50. Thank You! kevin@learnnuggets.com @learnnuggets nuggethead.net Kevin Thorn, Chief NuggetHead
Notas del editor
- Half of the brains resources are dedicated to seeing and interpreting what we see.What our eyes physically perceive is only one part.The image coming in are changed and interpreted and it’s the brain that “sees”
- We *think* that everything in our world our eyes are sending information to our brains. Our brains then process the information and tell us what it is we’re seeing. In fact our brains may be interpreting something entirely different that what we actually see.What do you see?Triangle with black border in the backgroundWhite triangle on topNot really there. Your brain creates the shape of the upside down triangle out of empty space. It “expects” to see it.
- Light enters through cornea and lens.Lens focuses image on the retinaOn the retina it is always 2D representation even if object is 3DImage sent to visual cortex in the brain
- Recognition of patterns. Visual cortex turns 2D image into 3D representation
- Biz card exercise
- Marketers annoy us all the time. That’s why they have obnoxious flashy blinky ads in the periphery of a web page – we can’t help but notice.