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NURIA MONSÓ TARANCÓN Empresa y gestión de la producción publicitaria. Curso 2010/11
 
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Poner en marcha un proyecto publicitario

Notas del editor

  1. Una cooperativa agraria, empresa de yogures (tiene otros lácteos como flanes y natillas, La terceraen el mcercado de cataluña, empresa social.
  2. Fundador proyecto Cristóbal Colón Departamento de laborterapia del Hospital Psíquiátrico Provincial. De Zaragpza En los 70 corriente de cambio para hacer más humanos los psiquiátricos, dignificar la vida de los pacientes en el manicomio Enfermos están en un mundo autista, laborterapia no es suficiente, mero entretenimiento Pero no les van a dar trabajo así que deciden fundar su propia empresa, sin tener mucha idea de qué
  3. PONER EN MARCHA UN PROYECTO REAL, dinero símbolo de que el trabajo va en serio Si fracasaban, volvían al manicomio y ya Cooperativa con 14 personas con traatornos mentales severos Piden ayuda al ayuntamento de Olot, que les cede locales Trabajos de artesanía para otras empresas, jardinería para el ayuntamiento Pero son trabajos pequeños, son mano de obra barata Fugirutas je´sus, pidn microcrédito de X dinero Adquieren la finca y las vacas ¡Cómo y por qué eligen el producto?
  4. En el 92. La entrada en españa a la com europea, con sus restricciones sobre los lácteos, les ponía en dificultades. Necesitaban sacar un producto al mercado. Es el que les dará a conocer en Cataluña. Yogurt natural de granja Producto catalá, no les interesa expandirse No la venden con el argumento de los locos Imagen campestre del producto
  5. Resultado: 3º empresa más impotante en el secotr de cataluña (cómo empiezan a venderlo : actividades asistenciales, club social de apoyo a los pacientes jubilados e incluso tres hogares-residencia con 40 plazas) Actividades complementarias Éxito integración Caso de estudio en Harvard y IESE, ESADE escuelas de negocio
  6. ¿Cuál es el sentido de esta cooperativa?