1. Nama Pelajar No. Matrik
Nurul Aishah Bte Nyordim 173411
Majidah Binti daman Nuri 177886
Chew Ya Wen 180955
Siti Nur Aqilah 180988
Mohamad Fameer Fikri B. Mohd Rodzi 180914
Pensyarah : Prof. Madya Sarifah Azizah Binti Haron

2. Can be seen from several
aspects such as:
• Culture model
• Discursive model
• Consumer sovereignty
• Field of ICT

3. Interest Of Consumer Empowerment
1. Responsibility to
know about their
right
2. Responsiveness
to change in the
marketplace.
3. Increased
service inovation
4. As the
ehancement of
quality of care
5. Customer
Satisfaction

4. 1. The right to choose
2. The right to safety
3. The right to be informed
4. The right to be heard and the right to
voice
5. The right to redress or remedy
6. The right to environmental health
7. The right to service
8. The right to consumer education

5. Consumer choices are driven by prices. As price
goes up, the quantity that consumers demand
goes down. This correlation between the price of
goods and the willingness to make purchases is
represented clearly by the generation of a
demand curve

6. The causes of
consumer
dis-empowerment

7. They can be summed up which is:
1. Imperfect knowledge
Consumer ‘imperfect knowledge’ is driven by the many hurdles and obstacles
consumers face when attempting to find, sift, understand and use the information
they need to make better decisions.
- The factors drive imperfect knowledge :
a) Information access
b) Trust
c) ‘Predictable irrationalities’
d) Cognitive overload

8. 2. Inertia
Often, consumers fail to take actions which could benefit them. Key factors
driving inertia include:
a) Competition for time, energy and attention
b) Learned helplessness
c) Confidence and competence
3. Impotence
Successful impotence busting initiatives therefore need to:
-Explicitly engender a sense of confidence and empowerment;

9. Evolution of
Consumer
Empowerment

10. TECNOLOGY
-new proposals to ensure are given
richer more relevant information about
the good and services.
-enabling consumer to access an use
data held about them by businesses
“my data”

11. The Role of Enabling
Environment That
Enhances The Consumer
Empowerment
1.Government
3.Governemnt
Policy on
Consumer
Protection
2.Legislation and
Law Enforcement

12. Conclusion
The consumer empowerment landscape is changing.
Traditional approaches to consumer empowerment,
with their focus on consumer
rights, consumers’ understanding of these rights, and
consumer education has had
limited effect. This is for two reasons.
1) They have been based on flawed assumptions
about the drivers of
consumer behaviour and behaviour change. For
example, policies based on
the assumption that consumers are or should be
‘rational economic men’
provide no room for the often over-riding power of
inertia in day-to-day
consumer behaviours.
2) The tools and services needed to enable effective
consumer empowerment
did not exist.