BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
Enterprise Search IBM Case Study by Bill Hunt
1. SEMPO Title Slide S EARCH E NGINE M ARKETING P ROFESSIONAL O RGANIZATION CASE STUDY Bill Hunt Board of Directors, Search Engine Marketing Professionals Organization (SEMPO)
2.
3.
4. 100% Visibility on page 1 Deploying each programs road map around the world as locally relevant. Superior web experience Serving the right page, with the right content and offers, and online assistance in every market. Aligned back-end systems Integrated into the 360 campaigns for ongoing nurturing/live assist, etc. Three steps are required to achieve success 1 2 3 Organic Paid 1 2 3 4 OTM N/R Follow-up Email R Newsletter
19. Deployment of Optimized Words CPC reductions from eradication of expensive, low production keywords CTR improvements from focus on high converting words/ engines Immediate increase in click rate and cost reduction!
20. Almost Immediate Decrease in Cost while gaining more qualified visitors Once high rankings appeared we Attracted more targeted people at Lower cost per visit