1. SOCIAL DESPERATION IN A FICKLE SOCIETY

2. 2011 – The Year That Was

3. 33,748,542 views on YouTube in 56 days

4. Single of the year on BBC radio.
TV road-blocked a whole Saturday for the 1st Tamil song to
be premiered on it.

5. Facebook profile pic of the year – Please welcome…
Anna Hazare!

6. 364K likes on FB
200K+ followers on Twitter by Aug 27th itself

7. A seemingly innocuous friendship campaign recovered the
31% drop Airtel had experienced in Q4 of 2010

8. And went on to even run businesses selling HFZ
merchandise!

9. Airtel spent 300 Crores in its re-branding campaign in
November 2010

10. AND GOT NOTHING!!

11. WE LIVE IN A FICKLE SOCIETY !!!

12. BRANDS WANT THIS FROM EVERY CAMPAIGN

13. AND THE RESULT IS “SOCIAL DESPERATION”?

14. ENGAGEMENT KE LIYE KUCH BHI KAREGA!!

15. PLEASE JOIN MY COMMUNITY.
I AM FUN !!!

16. TALK TO ME PLEASE !!!

17. PLEASE TALK…. PLEASE PLEASE PLEASE !!!

18. I WILL PAY YOU IF YOU DO…
Goodies
Contest
Awards

19. SO WHAT DO I DO IN SOCIAL?

20. Yatra Cricket Manager
Brief: Associate Yatra.com with cricket
Insight: What do cricketers do most other than
play? THEY TRAVEL
Solution: An online strategy game to manage
the travel of Team India XI during the world
cup. Interesting hurdles every day to optimize
morale & fitness of the team. Simulated
Yatra.com booking engine interface for the
campaign.
Result: Excellent association of cricket with
brand Yatra.
ENGAGEMENT THAT RELATES TO THE BRAND

21. TRUE ENGAGEMENT – ABOVE ALL CONTESTS

22. BE CLEAR – AUTHENTICITY & TRANSPARENCY
OR

23. KNOW BEFORE YOU RESPOND – QUICK TURN-AROUND IS
NO JUSTIFICATION FOR MISINFORMATION
HR
Legal Sale
Finance Tech Support
Customer Support

24. FRIENDS REFERRAL IS MOST IMPORTANT

25. AND DO KEEP YOUR FINGERS CROSSED..
REMEMBER, YOU CAN ONLY WIN SOME, LOSE SOME!!

26. THANK YOU
Ready to Be Social the Indian way?
We’d LOVE to be your partner!
Website: http://omlogic.com
Facebook: https://www.facebook.com/OMLogic
Twitter: https://twitter.com/#!/OMLogic
Email: info@omlogic.com