Education & Advocacy Track, National Rx Drug Abuse Summit, April 2-4, 2013. Reducing Rx Abuse at the Community Level: A Comprehensive Coalition Approach presentation by Craig PoVey and Mary Elliott

1. Reducing
Rx
Abuse
at
the
Community
Level:
A
Comprehensive
Coali;on
Approach
April
2
–
4,
2013
Omni
Orlando
Resort
at
ChampionsGate
1

2. Learning
Objec;ves
(part
1)
1.
Describe
how
coali@ons
can
iden@fy
specific
condi@ons
in
their
communi@es.
2.
Prepare
comprehensive,
evidence-­‐based
strategies
to
address
the
local
condi@ons.
3.
Demonstrate
coali@on
capacity
to
prevent
Rx
drug
abuse
in
their
communi@es.
2

3. Learning
Objec;ves
(part
2)
1.
Describe
how
coali@ons
unify
efforts
to
get
bigger
bang
for
their
dollar
2.
Establish
a
model
that
has
proven
to
enhance
sustainability
3.
Increase
capacity
to
prevent
Rx
drug
abuse
in
your
own
community
and
surrounding
community
3

4. MEET
UTAH!
Craig
PoVey
State
Px
Administrator
Steve
Wright
Social
Issues
Director
4

5. UTAH
AND
CADCA
• In
2003,
Coali@ons
throughout
the
state
wanted
to
pool
resources
• Underage
drinking
was
priority,
but
no
single
coali@on
could
afford
a
media
campaign
• State,
County,
Coali@on,
Private
=
Million
Dollar
Project-­‐
ParentsEmpowered.org
5

6. ACROSS
ALL
AUDIENCE
TM
Parents/
Guardians
Business Public
Leaders Leaders
Teachers Children
Law
Enforcement
6

7. PARENTSEMPOWERED.ORG
-­‐
HALO
7

8. PARENTSEMPOWERED.ORG
–
PRINT
ADS
8

9. ONE
TIME
$
TO
ONGOING
LAW
• 2006
Funded
• 2007
Funded
again—Currently
@ed
to
alcohol
tax
• Heart
of
the
campaign
is
local
coali;on
involvement,
support
and
use
9

10. PARENTSEMPOWERED.ORG
–
MEDIA
MONTAGE
10

11. EXAMPLES
OF
LOCAL
ADJUSTMENTS
11

12. USEONLYASDIRECTED.ORG
-­‐
RX
12

13. PRESCRIPTION
DRUG
ABUSE
–
USEONLYASDIRECTED.ORG
DEEP
POOL
OF
ACCURATE
INFORMATION
UPCOMING
LOCAL
EVENTS
TALK
TO
A
SPECIALIST
VIDEO
TIPS
AND
LESSONS
RELATED
ARTICLES
LOCAL
AND
NATION
LIST
OF
COMMUNITY
RELATED
SUPPORT
NEWS
13

14. Rough
Beginnings
• Department
of
Health
• Division
of
Substance
Abuse
• Mothballed
• Parents
Empowered
Model
and
Coali@on
Mobiliza@on
and
Organiza@on
14

15. RESEARCH
AND
MEASUREMENT
(PEmp
Model
15

16. “PEMP”
Model
• Engaged
Local
Coali@ons
through
CSAP’s
SPF,
SAPT,
DFC,
State
and
Local
Dollars
• Funding
increased,
from
225,000
(to
zero)
to
$800,000.00!
• Decrease
in
deaths
• Increase
in
awareness
of
appropriate
disposal
• Raised
awareness
of
danger
of
sharing
• Raised
awareness
that
Rx
as
dangerous
at
street
drugs
16

17. Take
Back
Events
• 2011,
6,550
Lbs
of
Rx
Drugs
• Increased
number
of
take
back
events
every
year
• 2012
at
least
one
per
county
17

18. Laws
Passed
in
Utah
• All
Prescribers
to
akend
4
hours
of
Substance
Abuse
Classes
• New
Prescribers
must
register
with
Utah’s
Control
Substance
Database
(PMP)
• April,
clean
out
your
cabinet
month
in
Utah
• DUI
law
clarified
re
drugged
driving
18

19. THE
THEORY
OF
REASONED
ACTION
The secret to long-term sustainable social change.
RAISE ALTER
AWARENESS
ATTITUDES
Increase knowledge. Audience Contemplate information.
sees and hears drinking Anti-underage drinking belief
prevention message. strengthened.
EVALUATION &
MEASUREMENT
MODIFY SHIFT
BEHAVIOR
INTENTIONS
Sustain/advocate. Increase Commit, recommit.
audience involvement and Determination to help kids stay
monitoring. alcohol-free.
19
19

20. USEONLYASDIRECTED.ORG
–
BEAR
TRAP
20

21. USEONLYASDIRECTED.ORG
–
PILL
BOTTLE
21

22. USEONLYASDIRECTED.ORG
22

23. Q&A
Mary
Elizabeth
Elliok
MellioB@cadca.org
Craig
PoVey
CLPoVey@Utah.gov
Steve
Wright
Steve.wright@rrpartners.com
23