As presented by Oracle ACE Director Ron Batra at Oracle Technology Network Architect Day in Phoenix, AZ on December 14, 2011.

1. Cloud Computing Industry Trends and
Directions
Di ti
Ron Batra
Independent Consultant

2. Contact Information
www.linkedin.com/in/ronbatra
www linkedin com/in/ronbatra
@ronbatra
ronbatra.blogspot.com
ronbatra@gmail.com
+15129348659/+16502570223

3. Safe Harbor and Disclaimer
• Information contained in this presentation
represents my views only It is intended for
only.
information purposes only, and may not be
incorporated into any contract. It is not a
p y
commitment to deliver any material, code, or
functionality, and should not be relied upon in
making purchasing d i i
ki h i decisions.
• All content is copyrighted by Ron Batra, and no
reproduction i any f
d ti in format allowed, unless
t ll d l
authorized by the author.

4. Speaker Background
• ~18+ years cross industry technology experience in IT, Consulting and
Product Management
• Oracle
O l experience i l d D t b
i include Database, AApps and Middl
d Middleware
• Hands-on Technology, Delivery, Sales, Strategy, Thought Leadership
• Industry vertical includes Energy, Utilities, Semi-Conductor, Telecom,
Healthcare, Finance, Automotive, Aerospace,
Healthcare Finance Automotive Aerospace Retail
• Served as an Oracle Deputy CTO – 2008-2009
• Serving as an Oracle ACE Director – since 2007
• Serving on several industry advisory boards and committees
• Delivered projects from $500K to $20MM+
• Architecture roles include: Director-Product Development , Chief Architect,
Solution Architect Application Infrastructure and Integration Architect
Architect, Application,
• Process background includes PMP, Six Sigma

5. Recent Disruptive Technologies
Graphical Browser
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6. Recent Disruptive Technologies
The Internet
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7. Recent Disruptive Technologies
Broadband
B db d
Everywhere
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8. Recent Disruptive Technologies
High Density
Storage
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9. Recent Disruptive Technologies
Digital Music
Di it l M i
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10. Recent Disruptive Technologies
Digital
Di it l
Photography
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11. Recent Disruptive Technologies
Smart Phones
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12. Recent Disruptive Technologies
IP based
b d
Communication
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13. Recent Disruptive Technologies
Computing
Mobility
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14. Recent Disruptive Technologies
Apps Eco System
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15. Recent Disruptive Technologies
Social Media
Real Time Web
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16. Recent Disruptive Technologies
Open Source
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17. Recent Disruptive Technologies
DIY - Web
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18. Recent Disruptive Technologies
Movie Rentals
Streaming Video
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19. Is Cloud Computing
p g
Disruptive ?
p
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20. And What is Cloud
Computing, Really ?
p g, y
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21. NIST Definition of Cloud Computing
• Cloud computing is a model for enabling convenient, on-demand
network access to a shared pool of configurable computing
resources ((e.g., networks, servers, storage, applications, and
t k t li ti d
services) that can be rapidly provisioned and released with minimal
management effort or service provider interaction. This cloud model
promotes availability and is composed of five essential
characteristics, three service models, and four deployment
models.
• Note 1: Cloud computing is still an evolving paradigm. Its definitions, use cases, underlying technologies, issues,
risks, and benefits will be refined in a spirited debate by the public and private sectors. These definitions,
attributes, and characteristics will evolve and change over time.
• Note 2 Th l d
N t 2: The cloud computing industry represents a large ecosystem of many models, vendors, and market niches.
ti i d t t l t f d l d d k t i h
This definition attempts to encompass all of the various cloud approaches
Source: National Institute of Standards and Technology (NIST).

22. 5 Essential Characteristics
On Demand Self Service
Broad Network Access
Resource Pooling
Rapid Elasticity
Measured Service
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23. Are Cloud Computing and
p g
Virtualization the same ?
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24. Virtualization
•Virtualization does give efficiencies of operations – in ways never imagined
before
•However, virtualization is not a significant differentiator or a silver bullet
•And yet, virtualization platforms play a significant role in adoption and inter-
operability
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25. Virtualization
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26. Role of Hypervisor
•Sun Virtual Box
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27. Traditional vs. Cloud with Hypervisor
vs
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28. Hypervisor Positioning
•Runs on x86 systems
•Optimized for Microsoft
products
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29. Hypervisor Fragmentation is
yp g
similar to multiple OS and
Unix versions
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30. Cloud Computing Service Models
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31. Cloud Computing Adoption Challenges
Offering Challenges Description
Somewhat independent of
Software as a Service classical Cloud Models, -Oracle On Demand (CRM,
(SaaS) SaaS can be delivered EBUS) already offered
without Cloud.
-PaaS Commercial Market
Platform as a Service Value Proposition not very
and Open Source
(PaaS)
(P S) obvious
b i
Dynamics
Getting well adapted, Value
Graining traction in Public
Infrastructure as a Service proposition is very obvious.
y
and Private Models, Hybrid
Models
(IaaS) Inter-operability is the next
Model has dependencies.
milestone/also a challenge.
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32. Deployment Models
VPN
IaaS
Virtual Private Cloud
Public Hybrid
IaaS
SaaS
IaaS
PaaS
Private
Pi t
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33. Cloud Value Propositions
p
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34. Private Cloud Value Proposition
1. Leverage fully existing hardware and software assets
2. Less security concerns – everything “i id ” th fi
2 L it thi “inside” the firewall
ll
3. More control with the Enterprise
1. Control o e cos s
Co o over costs
2. Control over roadmap
3. Control over timeline
4.
4 Does not need a constant and reliable connection to the Internet
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35. Public Cloud Value Proposition
1. Nothing needed to build – you simply buy a service
2. Choice between large Capitalizing Expenditure and Operating Expenditure
3.
3 Scale capacity linearly as business grows
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36. Hybrid Cloud Value Proposition
1. Reduced focus on building and automation of everything
2. Leverage existing assets and infrastructure well
3.
3 Can be highly flexible if done right
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37. Cloud Computing
p g
Realities
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38. Some Cloud Realities
Every Cloud Computing Application needs a data-center: Yours
(Private Cloud), External (Public Cloud) or Hybrid
Cloud) Hybrid.
A Public Cloud Provider is a “for-profit” business.
A Commercial H
C i l Hypervisor i a “f
i is “for-profit” b i
fit” business.
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39. Market Dynamics
y
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40. Market Projections
j
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41. Multiple Market Approaches
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42. Cloud Value Propositions
p
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43. Usage Scenario Mapping
Usage Public Private Hybrid
Seasonal Capacity IaaS, PaaS IaaS, PaaS IaaS, PaaS
Op. Ex vs. Cap Ex. IaaS, PaaS, SaaS * IaaS, PaaS, SaaS
Non-Core Competency IaaS, PaaS, SaaS * IaaS, PaaS, SaaS
(Outsourcing)
Short Life Cycle Projects IaaS, PaaS IaaS, PaaS IaaS, PaaS
Disaster Readiness IaaS, PaaS IaaS, PaaS IaaS, PaaS
Massive Computing IaaS, PaaS IaaS, PaaS IaaS, PaaS
Infrastructure IaaS, PaaS IaaS, PaaS IaaS, PaaS
Consolidation
Data Center Real IaaS, PaaS IaaS, PaaS IaaS, PaaS
Estate/Capacity
Management
•Outsourcer on private cloud is possible
*Outsource and expense model possible
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44. Oracle’s Cloud
Computing Direction
p g
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45. Oracle s
Oracle’s Cloud Computing Direction
Leverages existing investments
Designed to minimize cost, pain and disruption to
business; enabling control over amount of new
b i bli t l t f
technology introduction
Offers a blend of solutions: Engineered Systems,
Traditional Software/Hardware Systems,
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46. Oracle’s Cloud Solution Summary
Desktop
D kt Apps
A Platform Products
Pl tf P d t Infrastructure
I f t t
Desktop Engineered Oracle Public Virtualization Virtualization
Applications Storage
Solutions Systems Cloud (Hypervisor) (No Hypervisor)
Oracle Virtual Oracle Fusion Oracle ExaData Oracle VM Server Oracle Solaris NAS Storage
Desktop Java
Apps Database Machine for x86 Containers (Zones)
Infrastructure (VDI)
EBusiness Oracle ExaLogic Oracle VM Server SAN Storage (Pillar
Oracle Solaris
Oracle VM Suite Elastic Cloud Database for SPARC (former Axiom)
Legacy Containers
VirtualBox LDOMs)
Application Tape Storage
Oracle CRM SPARC
Oracle Secure Services (Fusion
SuperCluster T4-4
Global Desktop CRM & HCM,
Oracle Social Flash Storage
Network)
Oracle Database
Sun Ray Clients
Appliance
Storage Software
Oracle Desktop Oracle Exalytics
Virtualization for In-Memory
Healthcare Machine Storage
Networking
Oracle Desktop Oracle Big Data
Virtualization for Appliance
Public Sector
Oracle Desktop Sun ZFS Storage
Virtualization for Appliance
Contact Center
Extend Oracle Enterprise Manager 12c for Cloud Management
Copyright: Ron Batra, 2011. No reproduction in any form allowed unless authorized.
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47. Contact Information
www.linkedin.com/in/ronbatra
www linkedin com/in/ronbatra
@ronbatra
ronbatra.blogspot.com
ronbatra@gmail.com
+15129348659/+16502570223