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Emerginov
an open PHP PaaS to stimulate and animate local co-innovation

 Eric Debeau, Orange Labs 26/11/2012




                      France Telecom restricted
Agenda

  Introduction to Emerginov

  A low-cost Multimedia IP infrastructure

  Feedback from the field

  Conclusions

                                                   Emerginov Hackathlon - Botswana – April 2012




                       France Telecom restricted
Introduction to Emerginov
         France Telecom restricted
Emerginov: what is it?



                                         Orange assets                  SOHO


                                                       Web             University
                                                                      ESMT, UTM, UCAD, University of
                                                                      Botswana

                                                                     Local
                                                                     operator
                                                                     Local
                                                                     developers

     Mobile users                                                         Local
                                       Telecom
Target end user = mobile customer                                         users
- voice
- SMS                                                                    Diaspora
- GPRS/Edge/3G
                                            Services

                        APIs
                        google,                              Radio
                        facebook,...
Emerginov: what is it?
 An agile and flexible Infrastructure all-in-one



   A Platform As a Service (PaaS): a web developer uploads his/her code then
    deploy through web interface the code into a rich runtime environment


               A community
                  Original Bottom-Up approach: services from the field
                  Ecosystem of partners (> 300 people on the social network)


                   An incubator of open source micro-services
                      Library of micro services
                      massive reuse
                      in line with institutional requirements on digital sustainability



   A reference forge of micro-services dedicated to Africa under free license
A low-cost
Multimedia IP infrastructure
          France Telecom restricted
Components




             sox
Community version
http://emerginov.ow2.org
Official release for InnovAfrica Dakar 26-30/11/2012
Full open source version including

    An API shop (Orange Nursery)

    A PHP SDK to control calls

     TTS and vocal recognition based on Google APIs integrated
    at PHP level

    The « glue » between all the components :
      
          Web portal
      
          Deployement scripts
      
          Documents
      
          API shop
Feedback from the fields

        France Telecom restricted
Emerginov : what is it for ?
                                                            Voices (2011)
                     Widget quiz (2012)                     (Web Foundation, TNO, SahelCo,.. EU project) / Mali, Senegal)
                     (Unicef, Senegal)
                                                        Content project Niger (2012)
 Widget birth declaration (2011)                        (AFD, Orange foundation/ Niger)
 (NGO Santé&Action, Health
 minister/Senegal)
                                                                                      Market place (2012)
                                                                                      (Ilab Cairo/Egypt)

 Basic Wolof voice recognition (2011)
 (ESMT/Senegal)                                                                                       Webradio API(2012)
                                                                                                      (University of Botswana)
          Medicines management (2012)
          (Pharmacie Humanitaire, Senegal)
                                                                                              E-education IFADEM (2012)
Hackathlon (2012)                  Geolocation (2012)                                         (AUF, AFD/Madagascar)
(LIRIMA/Cameroon)                  (UCAD/Senegal)

             Service creativity sessions (2012)                                                      Codecamp orange Expo 2010 &2011
             (Orange Botswana, University of Botswana)                                               (MT, Mauritius Universities)

                                                    Commonwealth                     Low-cost USSD enabler (2011)
  Orange Money web API
                                                    Telecommunication                (University of Technology of Mauritius)
  (University of Technology of Mauritius)
                                                    organizations event (2012)
                                                    (MT, Universities of Mauritiues)


     Emerginov has been and is used to support several projects in Africa
            Research projects                                              Projects, with partners
Orange Expo 2010 - Mauritius




12
Conclusions
Conclusions

     •    Emerginov as a PHP Paas is a reality
     • It has helped Orange co-innovating in Africa since
       2010
     • An open source version hosted in OW2 will be
       available end of November 2012
     • Join the community!




14
Contacts

     •    admin@emerginov.org
     • Speaker: eric.debeau@orange.com
     • More information on http://emerginov.ow2.org
     • Follow us on
           – Twitter: https://twitter.com/emerginov
           – Facebook: http://www.facebook.com/Emerginov




15
Appendix
Emerginov: Context
 Mobile is everywhere             IT technologies are generalized
Lack of infrastructure and network connectivy limited and not always stable
             African Youth is skilled, trained and imaginative
    Litteracy rate is low and there are lots of vernacular languages




 We need a Platform to manage simple telco services (SMS based, kiosk)

Based on commodify hardware            The platform must be open
 everything including call control could be done through web interfaces/API
 Use Open source solution to share the dev and production environment
  Focus on vocal services    Organize codecamps, trainings, hackathlon but
                             let local people develop for local people
Orange Expo 2010 - Mauritius

     Biggest exhibition in Mauritius
     More than 45 000 people in 3 days ( 3.5% of the overall
       population).
     2 universities, 6 applications
            –    SMS Notification API (Rest) used for Traffic watch and
                 buddy locator
            –    Traffic Watch (road traffic management in Mauritius)
            –    Buddy locator: localization of friend in Mauritius based on
                 Smartphone/GPS and SMS system
            –    Pocket Gazette: light maket place employee/employers
                 SMS based
            –    Call2Play: Use your GSM as a gamepad for collective game
                 sessions.
            –    Shopping buddy: localization of Mauritius places or shops
                 ranked through Facebook
     Event reconducted in 2011 and 2012 (Commonwealth
18     Telecommunication Organizations)
Research contract Geoloc UCAD 2012
      http://projects.emerginov.org/API_Geoloc / +33296485651




                   Fig 6: Représentation architecturale du système

19
Research contract Orange Money UTM 2012


      Micro-services correspond to long tail services
      Potentially lots of micro services with reduced trafic
      Micro services will generate micro-revenues
      A developper can create many micro services
      To be realistic, the economy of micro services
        must be simple and without many
        intermediates between the service producer and
        the end user




20
Orange Money UTM 2012 Business models

     Revenues                                Costs

 Vocal Traffic                            Hosting

 SMS Traffic                             Telecom costs
                      Micro services     (SMS/Voice)
 Advertising
                                       Developer's revenue
 Sponsoring




21
Design : Overview


                                         Administrator



                                                       SOAP/HTTP
                                      HTTP
     Mobile Users




                                                                   Orange
                                     JSON/XML          SOAP/HTTP
                                                                   Money


                                                 REST
                                                Interface

                    Micro Services



                        Developers
22
                                                  Emerginov
Orange Money Web API

     • Based on a REST Interface
        • Applications communicate using HTTP (JSON/XML)
        • Communicates with OM using SOAP


     • Developers creates their micro-services (web, sms,
       ussd) which communicates with the Web API
        • Bill mobile customers (monthly, by-usage, one-time)
        • Can define revenue sharing and loyalty points


     • Web Interface for Administrator
        • Manage Applications, users, bills, revenue sharing and
          loyalty points


23
Orange Money Micro service Ecosystems


                                                  Orange assets
                                                         Hosting
                                                         Telecom
                                                         resources




            GSM users
     Target end user = mobile customer
                                                                                  Local
     - voice
     - SMS                                         3rd party Services           developers
     - GPRS/Edge/3G



                                          APIs
                                          google,                       Radio
                                          facebook,...




                                         revenues
24
                                         charges

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Emerginov: An Open PHP PaaS for Local Co-Innovation

  • 1. Emerginov an open PHP PaaS to stimulate and animate local co-innovation Eric Debeau, Orange Labs 26/11/2012 France Telecom restricted
  • 2. Agenda  Introduction to Emerginov  A low-cost Multimedia IP infrastructure  Feedback from the field  Conclusions Emerginov Hackathlon - Botswana – April 2012 France Telecom restricted
  • 3. Introduction to Emerginov France Telecom restricted
  • 4. Emerginov: what is it? Orange assets SOHO Web University ESMT, UTM, UCAD, University of Botswana Local operator Local developers Mobile users Local Telecom Target end user = mobile customer users - voice - SMS Diaspora - GPRS/Edge/3G Services APIs google, Radio facebook,...
  • 5. Emerginov: what is it? An agile and flexible Infrastructure all-in-one A Platform As a Service (PaaS): a web developer uploads his/her code then deploy through web interface the code into a rich runtime environment A community  Original Bottom-Up approach: services from the field  Ecosystem of partners (> 300 people on the social network) An incubator of open source micro-services  Library of micro services  massive reuse  in line with institutional requirements on digital sustainability A reference forge of micro-services dedicated to Africa under free license
  • 6. A low-cost Multimedia IP infrastructure France Telecom restricted
  • 8. Community version http://emerginov.ow2.org Official release for InnovAfrica Dakar 26-30/11/2012 Full open source version including  An API shop (Orange Nursery)  A PHP SDK to control calls  TTS and vocal recognition based on Google APIs integrated at PHP level  The « glue » between all the components :  Web portal  Deployement scripts  Documents  API shop
  • 9. Feedback from the fields France Telecom restricted
  • 10. Emerginov : what is it for ? Voices (2011) Widget quiz (2012) (Web Foundation, TNO, SahelCo,.. EU project) / Mali, Senegal) (Unicef, Senegal) Content project Niger (2012) Widget birth declaration (2011) (AFD, Orange foundation/ Niger) (NGO Santé&Action, Health minister/Senegal) Market place (2012) (Ilab Cairo/Egypt) Basic Wolof voice recognition (2011) (ESMT/Senegal) Webradio API(2012) (University of Botswana) Medicines management (2012) (Pharmacie Humanitaire, Senegal) E-education IFADEM (2012) Hackathlon (2012) Geolocation (2012) (AUF, AFD/Madagascar) (LIRIMA/Cameroon) (UCAD/Senegal) Service creativity sessions (2012) Codecamp orange Expo 2010 &2011 (Orange Botswana, University of Botswana) (MT, Mauritius Universities) Commonwealth Low-cost USSD enabler (2011) Orange Money web API Telecommunication (University of Technology of Mauritius) (University of Technology of Mauritius) organizations event (2012) (MT, Universities of Mauritiues) Emerginov has been and is used to support several projects in Africa Research projects Projects, with partners
  • 11. Orange Expo 2010 - Mauritius 12
  • 13. Conclusions • Emerginov as a PHP Paas is a reality • It has helped Orange co-innovating in Africa since 2010 • An open source version hosted in OW2 will be available end of November 2012 • Join the community! 14
  • 14. Contacts • admin@emerginov.org • Speaker: eric.debeau@orange.com • More information on http://emerginov.ow2.org • Follow us on – Twitter: https://twitter.com/emerginov – Facebook: http://www.facebook.com/Emerginov 15
  • 16. Emerginov: Context Mobile is everywhere IT technologies are generalized Lack of infrastructure and network connectivy limited and not always stable African Youth is skilled, trained and imaginative Litteracy rate is low and there are lots of vernacular languages We need a Platform to manage simple telco services (SMS based, kiosk) Based on commodify hardware The platform must be open everything including call control could be done through web interfaces/API Use Open source solution to share the dev and production environment Focus on vocal services Organize codecamps, trainings, hackathlon but let local people develop for local people
  • 17. Orange Expo 2010 - Mauritius Biggest exhibition in Mauritius More than 45 000 people in 3 days ( 3.5% of the overall population). 2 universities, 6 applications – SMS Notification API (Rest) used for Traffic watch and buddy locator – Traffic Watch (road traffic management in Mauritius) – Buddy locator: localization of friend in Mauritius based on Smartphone/GPS and SMS system – Pocket Gazette: light maket place employee/employers SMS based – Call2Play: Use your GSM as a gamepad for collective game sessions. – Shopping buddy: localization of Mauritius places or shops ranked through Facebook Event reconducted in 2011 and 2012 (Commonwealth 18 Telecommunication Organizations)
  • 18. Research contract Geoloc UCAD 2012 http://projects.emerginov.org/API_Geoloc / +33296485651 Fig 6: Représentation architecturale du système 19
  • 19. Research contract Orange Money UTM 2012 Micro-services correspond to long tail services Potentially lots of micro services with reduced trafic Micro services will generate micro-revenues A developper can create many micro services To be realistic, the economy of micro services must be simple and without many intermediates between the service producer and the end user 20
  • 20. Orange Money UTM 2012 Business models Revenues Costs Vocal Traffic Hosting SMS Traffic Telecom costs Micro services (SMS/Voice) Advertising Developer's revenue Sponsoring 21
  • 21. Design : Overview Administrator SOAP/HTTP HTTP Mobile Users Orange JSON/XML SOAP/HTTP Money REST Interface Micro Services Developers 22 Emerginov
  • 22. Orange Money Web API • Based on a REST Interface • Applications communicate using HTTP (JSON/XML) • Communicates with OM using SOAP • Developers creates their micro-services (web, sms, ussd) which communicates with the Web API • Bill mobile customers (monthly, by-usage, one-time) • Can define revenue sharing and loyalty points • Web Interface for Administrator • Manage Applications, users, bills, revenue sharing and loyalty points 23
  • 23. Orange Money Micro service Ecosystems Orange assets Hosting Telecom resources GSM users Target end user = mobile customer Local - voice - SMS 3rd party Services developers - GPRS/Edge/3G APIs google, Radio facebook,... revenues 24 charges