Мерчендайзинг против юзабилити

1. «Бзе итре-мг ио и нан евсв
инс нент а знв олй-срио»
а
Ке, 28 отбя
ив к р 2010 г а
я од

2. против
мерчендайзинг дружит с юзабилити
помогает
мешает
Thursday, October 28, 2010

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7. Почему так происходит?
Thursday, October 28, 2010

8. Гонка вооружений
баннеры
Гонка вооружений
Thursday, October 28, 2010

9. Гонка вооружений
Стихийное
добавление функций
Thursday, October 28, 2010

10. Как не навредить
юзабилити?
Thursday, October 28, 2010

11. Выкладка товаров
Thursday, October 28, 2010

12. Выкладка товаров
✓ узнать название и цену
✓ легко перейти на страницу товара
✓ легко упорядочить/отфильтровать
✓ добавить к сравнению
✓ есть ли в наличии?
Thursday, October 28, 2010

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22. Страница товара
✓ цена в явном виде
✓ условия доставки и оплаты
✓ краткая информация о товаре
(фото, текст)
✓ кнопка “купить”
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35. Главная страница
✓ меню
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36. Главная
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39. !
"
#
!"## !"## !"## $
%
! " # $ %
!"## !"## !"##
! " # $ %
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40. ! " # $ %
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43. На некоторых
страницах
они отлично
уживаются
Thursday, October 28, 2010

44. Портальные страницы
и страницы категорий
✓ навигация по внутренним категориям
✓ различные точки входа на выкладку товара
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52. Корзина и оформление заказа
пока лучше не трогать :(
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57. Применяйте
мерчендайзинг осмысленно
— учитываем контекст
— не сильно мешаем пользователю
Thursday, October 28, 2010

58. Они подружатся
Thursday, October 28, 2010

59. Еще классных
примеров?
Thursday, October 28, 2010

60. Используйте цифры
Thursday, October 28, 2010

61. Используйте людей
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62. Используйте бейджи
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63. создавайте атмосферу
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64. развлекайте
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65. рекламируйте себя
Thursday, October 28, 2010

66. Евгений Мусиенко
Thursday, October 28, 2010