Talk given for female students from Years 10 and 11 (14 - 16 year olds) and their teachers/parents at Oxford http://www.cs.ox.ac.uk/WomeninCS/

2. My research activities
 Automatic humor detection
 Games for children that cannot understand stories
 Social search

4. Search based on
Group Preferences in
Social Networks

5. Example
Carol Bob Alice

6. Search based on group preferences
 Ideas from
 Social science
 Economics
 Computer Science
 Model group preferences
 I prefer to
 I like

7. Why is it difficult?
 Disagreement between people
 Carol
 Alice
 Bob
 Efficiency
 Compare methods
is preferred to
is preferred to
is preferred to

8. One approach
 Carol
 Alice
 Bob
is preferred to
is preferred to
is preferred to
Group preference

9. Asian
Add knowledge
Indian
Japanese
is
is
is
European
is preferred to
is preferred to

10. Take home message
Group search impacts
 Recommendations
 Advertising