The presentation focuses on the weekly highlights of Mcommerce, Mbanking sector with the future trends, growth & latest happenings of mobile money market globally.

1. MCommerce Digest –Jan 16-22, 2012

2. Index
• Latest news in Mcommerce 16 – 22 Jan, ’12
Obopay Confidential 2

3. Latest news in Mcommerce 16 – 22 Jan, ‘12
Brands need to develop and optimize
powerful mobile commerce sites which are
accessible from a range of devices.
http://bit.ly/zMbnCn
Digital banking to provide a significant source
of revenue for banks by 2015. Click here to
read more: http://bloom.bg/Ab5PqB
Mobile VAS market is predicted to be an INR
671 bn market by 2015: IAMAI.
http://bit.ly/xASRjt
Smartphones and tablets predicted to multiply
by the end of 2012. Click here to read more:
http://bit.ly/wLzMiO
Corporate Website Follow us on http://twitter.com/Obopay

4. Latest news in Mcommerce 16 – 22 Jan, ‘12
Mobile commerce projects impressive results and
indicate a growing trend in mobile
purchasing. http://bit.ly/z4EEgQ
In-app purchases predicted to rise upto $5.6bn,
accounting for 64% of the total mobile app
market revenue by 2015. http://bit.ly/z2Vlsl
Retailers are weighing tablets as a viable sales
channel according to Adobe digital marketing
Insights. http://bit.ly/x0ePN7
Retailers need to adapt with consumers
preferences as mobile purchasing habits continue
to evolve. http://bit.ly/x9J2h0
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5. Weekly Highlights
Highlights: 16 – 22 Jan, ‘12
Smartphones and tablets saw a significant purchase rise. Every
source of revenue proved with their consumers sales figures and
trends, that it has been a turning point for Mobile commerce.
As revenue from Mobile commerce grew around 230% in 2011 as
compared to 2010, an average 83.8% of mobile visits came from an
iOS device – iPad, iPhone or iPod Touch. A mobile optimized site is
one way to go, which makes the results much more impressive for
retailers.
Thus the M-commerce transactions is predicted to be worth $37bn
(£24bn) in 2016 with in-app purchases accounting for the majority of
the revenue.
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6. Thank You
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