1. Wharton Interactive Media Initiative Steve Ennen, Managing Director The Wharton School, University of Pennsylvania www.whartoninteractive.comennen@wharton.upenn.edu 215-746-4591 OfficeArrow, LLC. 2009.

3. Steve Ennen, Managing Director

4. Rebecca Alig, Associate Director www.whartoninteractive.com www.penninteractive.com wimi-mail@wharton.upenn.edu

6. Distinguishes itself with a tight focus on the interaction between content provider and user, capitalizing on the wealth of individual-level data that are exploding at the crossroads of commerce, technology, and entertainment.

8. Broad faculty involvement

9. Research publications

10. Training of doctoral students

11. Cross-disciplinary

12. Knowledge dissemination

13. Leverage Knowledge@Wharton

14. Widespread media coverage

15. Coverage in trade publications

16. Impact conferences

17. Industry collaboration

18. Joint work with media and content provider firms

19. Corporate financial support

20. “Members only” summits

21. “Matchmaker” for academic-practitioner research projects4

23. Research projects underway with Corp. Partners including Office Arrow, ESPN, Hulu, OMD, Zumbox, Rapp, The Philadelphia Zoo, Microsoft, Expedia.com

25. Mentoring programs

26. On-campus recruiting

27. Job placement/Internships -- “Digital Evangelist”5

29. Office Arrow “Lift Summit” Atlanta, Sept. 15-16

30. OMMA, Sept. 22

31. Power Panel on Interactive Media, Wharton SF, Oct. 1

32. AdAge “Making Advertising Better” NYC, Oct. 13

33. emetrics, Washington D.C., Oct. 16-19

34. ANA National Conference, Phoenix, Nov. 5

35. Supernova, San Francisco, Dec. 2-3

36. Impact and Emergence of User Generated Content, w/MSI Wharton, Dec. 10-12

37. Future of Publishing, Wharton, May, 2010www.whartoninteractive.com 6

38. More information: Steve Ennen, Managing Directorennen@wharton.upenn.edu Rebecca Alig, Associate Directorralig@wharton.upenn.edu www.whartoninteractive.com www.penninteractive.com wimi-mail@wharton.upenn.edu