Getting Started with Parkbench: Basic client training - Part 2/3

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Getting started with Parkbench
Basic client training - Part 2 / 3

Client Training Overview
1. Get your ﬁrst interview done…on yourself!
2. Your Ad that goes on the side of every page
3. Logging in and editing your proﬁle
4. Features in your back-end
5. The Local Leader® System 101
6. Parkbench Resources
7. How the technology works
8. Talking to businesses
9. Talking to homeowners
10. Getting Success in the short and long term

Webinar Details
1. It is being recorded so you can watch again later on YouTube.
2. The training slide deck will be emailed to you as a PDF.
3. Ask your questions in the Chat Box.
4. I will go through the training to save time.
5. Amanda (Co-Founder), will answer questions (live).
6. If you have any questions after, email support@parkbench.com
7. If the internet cuts out, sit tight, I will be right back!

The Local Leader System® 101
WHY business owners, professionals, and community leaders are inﬂuential homeowners
• They can become clients.
• They can refer you to their customers and friends.
Exclusive to Parkbench
• They will promote your brand to hundreds of local homeowners.
• They will boost your SEO online.
• They will grow your local database.
…and it’s easier and more fun to network with them

The most inﬂuential homeowners
Think of all the businesses and professionals who work with homeowners before, during, and after they buy or sell a home.
• Home Inspectors
• Home Appraisers
• Financial Advisors
• Handymen
• Plumbers
• Electricians
• AC / Heating
• Painters
• Roofers
• Landscaping
• Deck / Fence Installers
• Flooring Installers
• Pool installers
• Health/Home/Auto Insurance
• Lawyers
• Snow & Lead Removal
• Interior Designers
• Movers
• Locksmiths
• Home Stagers
• Hair Stylists/Barbers
• Massage Therapists
• Dog Walkers
• Personal Trainers
• Retail Store Owners
• Restaurant Owners
• House Cleaners
• Dentists
• Cosmetologists
• Accountants
• Wedding Planners
• Florists
• Photographers
• Car salesmen
• Coffee Shop Owners
• Politicians
• Principals
• Directors of Local Organizations
• Mortgage Brokers
• Hardware Store Owners

How to book yourself meetings with inﬂuential homeowners
Hi, I’m a local sponsor and ambassador
for a (insert your neighbourhood) website,
and I’d love to get to know you and your business,
and feature it on the website, absolutely free.
Would you like to be featured?
All it takes is a 20 min interview
that we can do in person or over the phone!

Meeting Equipment Checklist
For all meetings
• Print off the guideline of questions to ask: https://jumpshare.com/b/
4KUYr8eJAacHdsmWB3mw
If your meeting in person
• Pen & Paper. Not Computer or iPad.
• A smartphone app that records the meeting and turns the audio into text.
2 recommendations are: Dragon Dictation; iVoice
If your conducting the interview over the phone
• A headset so your handsfree to type out what they are saying quickly
• A quiet room
Proper Preparation Prevent Poor Performance

How to conduct a great meeting that builds a client generating relationships
•Be genuinely interested in the business and the owner/manager. If you can do this one thing, everything
else will fall into place! 
•The business owner doesn’t have to answer all the questions in the template. 
•You can ask different questions than what is on the template. 
•Be present in the interview. Don’t worry about getting every word down. take notes, listen to what they’re
saying, and have FUN! 
•Use the interview as a way to learn about this business owner (who is likely a homeowner), so that you can
naturally start asking real estate oriented questions, and demonstrating your real estate expertise! 
•Ask if the business wants to put up promotions at the END of the interview when they are most happy and
appreciative of what you’re doing for them.
Before you can be great, you gotta be good; before you can be good, you gotta be bad; before you can be bad, you gotta suck!

Post Meeting Checklist
Ask for promotions (if applicable)
• “Would you like to offer a deal for new customers? And a coupon to incentivize your
customers to write a review? It’s free! Parkbench doesn’t take anything.”
• Why not? It’s free for them. It works. And it helps draw more locals to your website.
Get a picture
• “Now let’s get a picture together to go with this article.”
• This enhances your brand as the local real estate expert that people know, like, and trust.
Ask for referrals
• “Do you know any other business owners or professionals who would like to be featured on
the (Neighbourhood) website?”
• Business owners know each other, and want to help each other succeed.
Champions Execute Everything, Every time.

Where to ﬁnd the interview forms

How to ﬁll out the online submission form
The more you write, the stronger your relationship will be
• Don’t worry about being an awesome writer. The homeowner values your effort.
Upload as many pictures as you can
• Make the picture with you and the business owner the featured blog image.
• Get their logo and make it their featured business image.
• Add more from their Instagram, Facebook, or website.
• PRO MOVE: insert images between the questions.
People can see effort, and they value it.

After you submit the online interview form…
The business proﬁle page gets created
• They get sent an email with their login email and password
• If they are offering deals, we will put them up for the business
The blog gets created on the website
• You and the business get an email with the link to share on social media
The business gets added to your local database
• They receive the weekly neighbourhood newsletter with your brand on it.
• They are added to a “how to use Parkbench” email series
You get a copy of the information for your own CRM
• You can then send them your real estate marketing reports via email
Our technology and support team takes over!
Note: the realtor can login and edit interviews after the fact

The end result
When you do this right, you can create a relationship that will turn into clients and referrals
Read the Interview: http://parkbench.com/canada/britishcolumbia/
whistler/whistler/blog/whistler-electric-bike-adventure-tours

The ﬁrst follow up
Now you have a reason to go see them again, make them happy, and strengthen that relationship
C
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CM
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window sticker 8 in.pdf 1 2015-02-06 7:15 PM
And you can have a mini billboard on their window that goes back to your website

Want to do a video interview?
There’s a reason why a realtor got a million dollar listing after their 2nd video interview…Effort = Reward!

We will help you get started and connect you with interested vendors and professionals
once you start, you won’t be able to stop because you’ll keep getting referrals

Turn your “errands” into proﬁt producing activities
When you’re out and about, buying a product, getting a services, or doing an activity, at the end, book a meeting!
• Home Inspectors
• Home Appraisers
• Financial Advisors
• Handymen
• Plumbers
• Electricians
• AC / Heating
• Painters
• Roofers
• Landscaping
• Deck / Fence Installers
• Flooring Installers
• Pool installers
• Health/Home/Auto Insurance
• Lawyers
• Snow & Lead Removal
• Interior Designers
• Movers
• Locksmiths
• Home Stagers
• Hair Stylists/Barbers
• Massage Therapists
• Dog Walkers
• Personal Trainers
• Retail Store Owner
• Restaurant Owners
• House Cleaners
• Dentists
• Cosmetologists
• Accountants
• Wedding Planners
• Florists
• Photographers
• Car salesmen
• Coffee Shop Owners
• Politicians
• Principals
• Directors of Local Organizations
• Mortgage Brokers
• Hardware Store Owners

PRO TIP: book your meetings in the morning
you’re going to make the person you interview feel good, and that will make you feel good, which makes your day go better

End Result: Client Generating Relationships
1. Figure out how often, on average, homeowners move
(e.g. 10 years).
2. Figure out how many more deals you want this year (e.g.
12 deals)
3. Multiply the two together (e.g. 10 x 12 = 120 clients, in 10
years to average 12 more per year)
4. Therefore, you need to do 120 meetings in 1 year, to
increase your business by, on average, 12 more deals
per year.
5. Divide that number by 12 (120 / 52) = 2.3 meetings per
week.
The math of growth

Getting Started with Parkbench: Basic client training - Part 2/3

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Getting Started with Parkbench: Basic client training - Part 2/3