I was delighted to speak at the IAB UK Mobile & The Consumer Journey event. My presentation takes a very special mobile ambassador on the journey, illustrating the multiple ways in which mobile technology can enhance his experience.

1. Mobile & The Consumer Journey
@oisinlunny
Senior Market Development Manager, OpenMarket

2. OpenMarket are...
Your Trusted Partner for Mobile Engagement
Proprietary
&
Confiden0al
to
OpenMarket

3. OpenMarket provide...
“The industry-leading, cloud-based
mobile engagement platform,
allowing customers to create
complex mobile solutions without
the need for their own technical
infrastructure.”
Proprietary
&
Confiden0al
to
OpenMarket

4. OpenMarket customers include...
Proprietary
&
Confiden0al
to
OpenMarket

5. Mobile & The Consumer Journey

6. Worldwide smartphone activations…
…outnumber child births three to one.

7. One in three would…
...give up sex for smartphone access!

8. What would you give up…?
What % would choose daily use of mobile phone over...
•Alcohol 70 %
•Chocolate 63 %
•Caffeine 55 %
•Exercise 54 %
•Sex 33 %
•Toothbrush 22 %
•Shoes 21 %

9. Sackville Travel
I need a
holiday!!!
9 Proprietary
&
Confiden0al
to
OpenMarket

10. Finding the hotel
10 Proprietary
&
Confiden0al
to
OpenMarket

11. Hotel search
11 Proprietary
&
Confiden0al
to
OpenMarket

12. Car parking
12 Proprietary
&
Confiden0al
to
OpenMarket

13. Airport promotions
13 Proprietary
&
Confiden0al
to
OpenMarket

14. Customer compensation voucher
14 Proprietary
&
Confiden0al
to
OpenMarket

15. CRM outreach / Above The Line adverts
25 Proprietary
&
Confiden0al
to
OpenMarket

16. Arrivals promotion
16 Proprietary
&
Confiden0al
to
OpenMarket

17. Pay by SMS
29 Proprietary
&
Confiden0al
to
OpenMarket

18. In holiday reminders
18 Proprietary
&
Confiden0al
to
OpenMarket

19. Customer compensation
19 Proprietary
&
Confiden0al
to
OpenMarket

20. Transport innovation
• LBS
finds
nearest
licensed
cab
from
database
of
over
45,000
20 Proprietary
&
Confiden0al
to
OpenMarket

21. Papa Johns Pizza
21 Proprietary
&
Confiden0al
to
OpenMarket

22. Charity donation
34 Proprietary
&
Confiden0al
to
OpenMarket

23. TV promotion
TV Peaking at 298k on 08/07/11 £300,000
£225,000
TV events / newspaper ads drove peak donations,
in particular support from ITV
£150,000
TV
£75,000
£0
August 2011

24. Results
• 500% increase in SMS donations
• 60% opt-in to gift aid
• Double the response from other channels
• 25% added to these donations
• Over £1,500,000 raised by SMS and Gift aid
• OpenMarket processed over £10,000 /second
• Record donations by mobile for DEC

25. Re-activation campaigns
I need a
holiday!!!
25 Proprietary
&
Confiden0al
to
OpenMarket

26. Multi modal short codes
26 Proprietary
&
Confiden0al
to
OpenMarket

27. Post campaign analytics
27 Proprietary
&
Confiden0al
to
OpenMarket

28. Bringing it all together = mCRM
SMS
chat A2P
SMS Vouchers
LBS Mul0
modal
shortcode
Credi0ng Analy0cs
28 Proprietary
&
Confiden0al
to
OpenMarket

29. The Future...
29 Proprietary
&
Confiden0al
to
OpenMarket

30. Every device...
...will be a transactional device!
30 Proprietary
&
Confiden0al
to
OpenMarket

31. Mobile payments...
Text
...add measurability to broad based campaigns!
31 Proprietary
&
Confiden0al
to
OpenMarket

32. Google wallet...
Text
...trackable ROI and “ads for the real world”.
32 Proprietary
&
Confiden0al
to
OpenMarket

33. Remote proximity payments...
Text
...the mobile handset is the point of sale.
33 Proprietary
&
Confiden0al
to
OpenMarket

34. Contact OpenMarket
sales@uk.openmarket.com
twitter @OpenMarketEU
www.openmarket.com
text “oisin” to 88600