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Tweeting
           the
Image: Common
                    Pixels - flickr




 Let’s go back in
time for a second
The first newspaper is said to be the
     Relation aller Fürnemmen und
gedenckwürdigen Historien which started
             printing in 1609.




                                   Image:
                                   Wikimedia
                                   Commons
Almost 100 years later, The Boston
 News-letter started printing weekly
papers in America and the newspaper
   industry hasn’t stopped since.




                            Image: Wikimedia Commons
200 years after that, the Internet fuelled
the next major change in the newspaper
                 industry
Image: Hamed
Saber - flickr
Let’s
  jump
forward
 in time
  once
again to
the year
   2006
    Image: Jonathan_W - flickr
Fledgling start up Odeo was formed to
take advantage of the podcast trend...




...but quickly became defunct when Apple announced that
          the iTunes store would support podcasts

                                            Image: Mingo.nl - flickr
Like a phoenix,
Twitter was born
from the ashes of
       Odeo




             Image:
             Wikimedia
             Commons
Designed so that users could post from
their cell phones, Twitter slowly caught
     on in the technology industry




                               Image: Johan Larsson - flickr
However, it was an earthquake in
 August of 2006 that proved the
       power of Twitter.




Users posted about the earthquake
as it was happening and by the fall,
     Twitter was growing quickly
Image: Mutasim
Billah - flickr
The 100 most popular newspapers all
                                     have Twitter.



                                        The average account has 3447
                                                  followers.



                      These accounts tweet around 11 times
                                      a day.
Source: Bivings Report - The Use of Twitter by America’s Newspapers   Image: Pablo Charlon- flickr
37% of
                                                                        newspapers
                                                                       responded to
                                                                      users in 10% of
                                                                        their tweets.
       Newspapers
       weren’t just
       tweeting the
       news either.

Source: Bivings Report - The Use of Twitter by America’s Newspapers      Image: Scott Beale- flickr
Almost more importantly than
newspapers using Twitter was the start
  of regular people tweeting major
               events.




                            Image: National Library NZ- flickr
Image: Skept - flickr




In June of 2009, following a controversial Iranian election,
  the Twitterverse exploded with Iranians sharing stories
 and news from within the country while the media was
         being banned from entering the country.
Similarly, here in Canada, the recent election had
the results posted in real time on Twitter before any
  major news network was allowed to release the
                       results.


                                 Image: Eyeline Imagery - flickr
So with the chance to get instant
  news from around the world,
      who’s big on Twitter?




                         Image: Jo Peattie - flickr
The highest ranking news network on
 Twitter is CNN at 20th most followed
                 user.




Of the remaining top 20, 17 are celebrities and
         2 are Twitter’s own accounts.
                                     Image: Matt Becker - flickr
Image: cishore- flickr
With the race to get the
news out fast, credibility
  of the stories and the
 reliability of the people
reporting them becomes
       questionable


                             Image: Tintin44- flickr
Image: Michael LaCalameto- flickr




   With no source of income from Twitter,
newspapers need users to click through to their
  own websites to get advertising revenue...
...but Twitter users don’t rely on ad
revenue which makes real reporting
      financially unsustainable




                            Image: Giovanni Orlando - flickr
So faster but more unreliable news seems
to be the way forward, with Twitter at the
        heart of the news-volution




                           Image: Stephen Poff - flickr
Image: Xava du- fli




The real question then becomes,
         is this progress?
  Or are we seeing the end of
   journalism as we know it?
      Only time will tell...

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Tweeting the news

  • 1. Tweeting the
  • 2. Image: Common Pixels - flickr Let’s go back in time for a second
  • 3. The first newspaper is said to be the Relation aller Fürnemmen und gedenckwürdigen Historien which started printing in 1609. Image: Wikimedia Commons
  • 4. Almost 100 years later, The Boston News-letter started printing weekly papers in America and the newspaper industry hasn’t stopped since. Image: Wikimedia Commons
  • 5. 200 years after that, the Internet fuelled the next major change in the newspaper industry
  • 7. Let’s jump forward in time once again to the year 2006 Image: Jonathan_W - flickr
  • 8. Fledgling start up Odeo was formed to take advantage of the podcast trend... ...but quickly became defunct when Apple announced that the iTunes store would support podcasts Image: Mingo.nl - flickr
  • 9. Like a phoenix, Twitter was born from the ashes of Odeo Image: Wikimedia Commons
  • 10. Designed so that users could post from their cell phones, Twitter slowly caught on in the technology industry Image: Johan Larsson - flickr
  • 11. However, it was an earthquake in August of 2006 that proved the power of Twitter. Users posted about the earthquake as it was happening and by the fall, Twitter was growing quickly
  • 13. The 100 most popular newspapers all have Twitter. The average account has 3447 followers. These accounts tweet around 11 times a day. Source: Bivings Report - The Use of Twitter by America’s Newspapers Image: Pablo Charlon- flickr
  • 14. 37% of newspapers responded to users in 10% of their tweets. Newspapers weren’t just tweeting the news either. Source: Bivings Report - The Use of Twitter by America’s Newspapers Image: Scott Beale- flickr
  • 15. Almost more importantly than newspapers using Twitter was the start of regular people tweeting major events. Image: National Library NZ- flickr
  • 16. Image: Skept - flickr In June of 2009, following a controversial Iranian election, the Twitterverse exploded with Iranians sharing stories and news from within the country while the media was being banned from entering the country.
  • 17. Similarly, here in Canada, the recent election had the results posted in real time on Twitter before any major news network was allowed to release the results. Image: Eyeline Imagery - flickr
  • 18. So with the chance to get instant news from around the world, who’s big on Twitter? Image: Jo Peattie - flickr
  • 19. The highest ranking news network on Twitter is CNN at 20th most followed user. Of the remaining top 20, 17 are celebrities and 2 are Twitter’s own accounts. Image: Matt Becker - flickr
  • 21. With the race to get the news out fast, credibility of the stories and the reliability of the people reporting them becomes questionable Image: Tintin44- flickr
  • 22. Image: Michael LaCalameto- flickr With no source of income from Twitter, newspapers need users to click through to their own websites to get advertising revenue...
  • 23. ...but Twitter users don’t rely on ad revenue which makes real reporting financially unsustainable Image: Giovanni Orlando - flickr
  • 24. So faster but more unreliable news seems to be the way forward, with Twitter at the heart of the news-volution Image: Stephen Poff - flickr
  • 25. Image: Xava du- fli The real question then becomes, is this progress? Or are we seeing the end of journalism as we know it? Only time will tell...