1. Layout: The standard double page spread (DPS) will
contain a large main image which should be related to
the main story which this DPS feature. Normally the main
image fills almost half of the DPS, which can also be seen
on this specific DPS. A standard DPS can also contain
some smaller photos and have some sort of information
related to the headline and the main image and it should
definitely reflect the target audience and the genre of
music this magazine celebrates. The main image, which
can be seen on this DPS, feature a very famous rock band
called ‘Linkin Park’. It is the first thing that grabs the
reader’s attention, which mean that it feats the criteria of
a standard DPS. The headline of this DPS also follows the
general convention of a standard DPS, as it is written in
big, bold, capital letter, which grabs the reader’s
attention straight away. On the bottom right hand side
corner the reader can see an article related to the
headline. It is written in columns in order to make the
DPS look more organised and easier to read. Right below
the headline the reader can see another common feature
of the DPS, which is a banner that has a text/ sell line
which tries to lure in the audience, by giving just the part
of the story. Overall, this specific DPS does follow general
layout convention of a standard DPS of a typical Kerrang
magazine. Most of the time the headlines of any DPS are
The title: The title used on this DPS is written in big capital letters, which would be more appealing to male, written in quotation marks, thus showing that they were
therefore reflecting the magazines target audience. The fact that the headline of this DPS is actually a quote by a said by someone who this DPS is about. However, in
member of Linkin Park, makes it very appealing to target audience as it gives a sense that the artists are actually every edition of Kerrang there is a slightly different layout
having a conversation with them, which is a very effective way to be an excitement of the reader about this DPS. each time i.e. the text may be placed on the different
Furthermore, the use of ellipses at the end of the headline makes the reader wonder what is meant by that quote. side, or it might contain a bigger image which takes up
The use of dark colour for the headline makes it stand out with comparison to creamy background. Furthermore, more space and less text like it can be seen on this DPS.
the use of quotation as headline of this DPS makes it look informal and easier for the reader to relate to. Besides,
the readers of Kerrang are not interested in formal articles with formal headlines; those types of headlines would
put them off straight away. They want to see the articles and headlines which can get them under the skin of their
favourite artist and to know all the latest news about the band, the ones that use the language which would be
appealing to them, and that is exactly what can be seen on this DPS

2. Image: The main image is located on the right hand
side of the DPS stretching across it, taking more than a
half of this DPS. This is a very effective way of arranging
the DPS as the audience will see straight away who the
article is about. On the image we can see a very famous
rock band Linkin Park, which is recognised worldwide. At
the top of the image the reader can see the name of the
band and a text stating ‘ready to take you on a journey’.
Although this caption is not visible at first, it is there for
a purpose. Most of the reader take time to look through
the main image, trying to capture every single detailed
on it, so as they see this caption it would make them
wonder what sort of journey it is, thus making this
caption a very effective way to lure in the audience.
Furthermore, another reason why the name of the band
is written there is in order to promote it and so that the
reader would recognise them next time. Furthermore,
apart from the main image there are no other photos
present. This was done in order to keep all of the
attention on the band and make the DPS look more
presentable. It also reflect the male target audience of
this specific DPS, as as the research show men do not
like when there is too much going on the page and they
prefer information that is straight to the point. So the
fact that there is only one image, of Linkin Park, present
makes it easier for them to relate to.
Image: It looks like the main image was taken in a studio specifically for this DPS. This photo was taken from a low angle making the band members look bigger and more powerful,
however, their soft facial expression shows that although they are famous they are no different from you or me, thus making the reader relate to them more as it shows that they
are breaking the stereotype of a typical rock band who put their life above others mixing other people with dirt. The first thing that catches our eye attention is the lead singer.
Although all band member have pretty much the same facial expression, the fact that the lead singer is wearing lighter coloured cloths, makes him stand out in comparison to other
band members dark outfits. This can be seen a s a way of stereotyping, almost as if saying that the lead singer is the leader of the band, so he gets to wear the cloths he like and
express himself more, unlike the other band members who have to stick with the dark cloth. It may also show his personality and his taste in fashion. All of the band members look
gown up and mature, showing that they have moved on in their life, leaving their wild life behind. The headline also complements with the idea stating that the band is not prepared
to repeat what they already done in the past. There is also some genre specific iconography, though not as much as you would expect to see. Most of the band members have dark
clothes which are usually worn by rock music fans. Furthermore, almost most of the band members have a messy haircut and unshaved beards which is also often associated with
people who love rock music. Furthermore, the lead singer have, what looks like, ear stretchers, which are also often associated with this type of genre of music.

3. Text: The main body of this DPS is an article about
Linkin’s Park new album called ‘A Thousand Suns’. It
is presented in tree columns, located under the main
image, making it look more presentable and easier to
follow. Throughout the article, there is a number of
quotes can be seen, which were said by the members
of the band, thus showing that the article wasn’t all
written by a journalist and therefore it can be
considered reliable. Furthermore, the use of informal
language, such as ‘people check it out’ is the mode of
address which the target audience will be able to
relate to and understand. Furthermore, the use of
quotation gives the reader the feeling that they are
spoke by the artist directly, making this DPS more
appealing. Furthermore, the reader can also see
some quotation which the artist asks himself, such as
‘Have I done a good job in avoiding describing it?’,
thus making a direct contact with the reader, making
the reader feel that he is a part of this conversation.
Colours: The colours which dominate this DPS are
black white and red, which when are combined
together create a very heavy look, thus reflecting the
genre of music this magazine celebrates i.e. rock and
Text features: On this DPS there are a lot of text features present; however, probably the most eye catching text heavy metal. Those are also the colours which will
feature on this DPS is a strap line. The use of the red background makes it stand out in comparison to the other appeal more to male, thus reflecting the target
colours present on this DPS. It reveals that this article will give a snick pick to the reader about how Linkin’s Park new audience of this DPS. Furthermore, the colour
album would be different comparing to the other two. The words ‘Linkin Park’ and ‘A Thousand Suns’ are written in scheme of this DPS correspond with what the band is
bold giving emphasis on those words, and make them stand out. Furthermore, A Thousand Suns is the name of a new wearing, making the DPS look more presentable and
Linkin Park album, which is about to be released, so if the fans were to see this DPS they would be interested in fluent. One member of the band wears a red shirt,
reading it straight away, thus showing that this is an effective way of luring in target audience. Another text feature thus influencing the colour of the strap line. By using
which can be seen on this DPS is the header with the word ‘News’ almost shouting at the reader. It was place there in the colours which complement each other on this
order to show that the article on this DPS contains something that was never mentioned before. However, DPS makes it easier for the reader to read it and it
underneath the word ‘News’ there are text which advertises the Kerrang website, stating that the reader can find doesn’t force them to have to overexert themselves.
more news there. This is a very effective way of promoting Kerrang ‘empire’.