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SKAZKA COMPANYRussian online-games developerwww.skazkastudio.ru,[object Object],May 2010,[object Object]
Who we are,[object Object],The creator of multiplayer online browser-based games  (MMORPG),[object Object],The inventor of innovative technological platform SKAZKA Platform,[object Object],The developer of social network gaming applications,[object Object],The owner of partnership affiliate’s program www.moneyingames.ru ,[object Object]
Our mission,[object Object],Online games and social services are based on communication activities and different cooperative missions,[object Object],People develop their communication skills and find new friends,[object Object],Gaming satisfies such people needs as self-expression, creative work and self-affirmation,[object Object]
We known as,[object Object],The Kingdom game www.kor.ru is the first and well-known project of the Company,[object Object],The Kingdom game is available through the Internetin free-to-play model,[object Object],The Kingdom game unites more than 500K of users registered,[object Object],The monetization model is based on users,[object Object],ARPPU is 50USD,[object Object],There are no threats of replacement of the product,[object Object],KRI Award 2010 for “The best debut of the year»,[object Object]
What SKAZKA platform is,[object Object],It allows using possibilities of large-scale client games in browser,[object Object],The users get more interested in the project, addictiveness to the games on a similar platform rises ,[object Object],The platform makes game development process more various, easyto create and implement different technical modules,[object Object],It decreases period of development (programming and coding),[object Object],It guarantees high quality of the product,[object Object],The SKAZKA platform is adapted to multilingual use,[object Object],This technological basis can be adapted for any game projects with high load,[object Object],It is possible to create new projects on this basis, reducing development costs,[object Object]
Social network applications,[object Object],The Kingdom game application for Vkontakte social network kor.vkontakte.ru was launched in November 2009,[object Object],It unites more than 200K of users registered,[object Object],The ARPPU is 22USD,[object Object],The period of development was about 1 month,[object Object]
Affiliate’s program,[object Object],SKAZKA affiliate’s program for webmasters offers the highest commission on the Russian games market (up to 50%),[object Object],It was opened in May 2010,[object Object],It has already attracted dozens of sites to participate,[object Object],It guarantees new comers to the SKAZKA gaming projects,[object Object]
Look around: the games market,[object Object],Online games industry grows by 50% annually,[object Object],Russian games market is estimated as stable and resistant to crisis due to permanent growth of number of players and increase of quality and speed of Internet access in Russia,[object Object],Russian games market value is estimated as the 350 mln. dollars in 2010,[object Object],The major players on the Russian online games market are Mail.ru, Bizzard and Innova companies,[object Object],Number of broadband households,[object Object],Global Entertainment and Media Outlook: 2009-2013 – PricewaterhouseCoopers, June 2009 ,[object Object],J`son & Partners Consulting http://branded.ru/index.php?option=com_content&view=article&id=901&Itemid=8) ,[object Object]
Look around: social gaming,[object Object],The world market of social online games exists for about 2 years,[object Object],By 2009 the market size numbered 400 million dollars ,[object Object],It will number 1 billion dollars by 2010,[object Object],http://www.industrygamers.com/news/interview-ea-playfish-on-combining-forces-in-social-gaming/,[object Object]
Potential to grow: our audience,[object Object],People of 14-40 years old,[object Object],Office staff,[object Object],Housewives,[object Object],Students, pupils ,[object Object],People having lots of free time ,[object Object],Every eighth user of the Internet plays online games ,[object Object],The quantity of potential online game users grows by 20-25% annually ,[object Object]
Facts and figures,[object Object],The company was founded at 1st November 2007,[object Object],The Kingdom browser game was launched in November 2007,[object Object],The number of registrations achieved 400K in October 2009,[object Object],Social application Gifts was launched in ??? 2009,[object Object],Social application for Vkontakte was launched in November 2009,[object Object],In March 2010 the agreement with Rambler was signed about free access to the Kingdom game for Rambler users,[object Object],In May 2010 the KRI award “The best debut of the year”,[object Object],In May 2010 the affiliates program was opened for partners,[object Object]
What’s next?,[object Object],2010: 5 new games will be announced, both browser and social network applications,[object Object],2013: The Kingdom game will be localized to Europe countries and China,[object Object],2015: The Kingdom game will have whole world coverage,[object Object],2020: The Kingdom game will have 1 KK active users,[object Object]
Our team,[object Object],MaksimMaksimov– strong economist and effective manager, business owner since 2003 ,[object Object],	Managing Partner of the company,[object Object],Konstantin Mitrofanov– professional writer and administrator, manager since 2002 ,[object Object],	Project manager,[object Object],Aleksandra Pestretcova– psychologist (education - MSU`2005), analyst and marketing manager in online games industry since 2002,[object Object],	Marketing Director,[object Object],Oleg Muhutdinov– high-skilled administrator and programmer (education - MSU`2001),[object Object],	Technical Director,[object Object]
Thank you for attention!www.skazkastudio.ru,[object Object]

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