1. Russian Book Market
2012-2013
Statistics and Trends
Book Industry Magazine, Russia
www.bookind.ru
book@bookind.ru

2. Russian Book Market: Trends 2008 - 2013 (F)
In 2012 Russian book market declined
By 3.7% percent in net revenue in Rubles ($US – 10.5%)
By 2.1% percent in overall units
15,0
10,0 11,5
2,1
5,0
0,0 -2,1
-1,0 -3,1 -0,5
-3,0 -5,5
-5,0 -7,1 -8,0
-10,5 -10,0
-10,0
-15,0
в денежном в ыражении в натуральном в ыражении
In value In volume
2008 2009 2010 2011 2012 F
2013 (прогноз)

3. Russian Book Market: Current Conditions
Two major factors contributed to decrease in the Russian book market in
2012: shutting down of bookstores all over Russia and sagging of book
sales in Moscow (Moscow traditionally accounted for 35% of the total
sales revenue)
Book sales in Moscow were affected by:
Change in demographics
High business operating expenses
Public and school libraries are bypassing
bookstores and buy directly from the publishers
Book prices went up by 18.6% in 2012

4. Russian Book Market: Production of Titles
130000
Number of book 128000
127596
titles dropped by
126000
4.8%
124000 123336 122915
Production of 122000
121738
hardcover books 120000
dropped by 10%
118000 116888
Number of re- 116000
editions was up 114000
(15.2% in 2012 vs 112000
13.7% in 2011)
110000
2008 2009 2010 2011 2012
Source: RF Book Chamber

5. Market Share of Top Book Publishers
Top 5 Russian book
publishers hold around AST/Astrel
42.1% market share 13%
(41.94% in 2011) Ripol Classic
1%
The combined market Prosveschenie
share of Russia’s top 10%
leading groups, AST and Others
49% Drofa
Eksmo, dropped by 3%. 4%
Balass
Educational publishers, 4%
Ballas, Prosveschenie and Rosmen
Titul, improved their Eksmo 3%
positions in the market by Examen Titul 11%
3%
0.8% - 2% 2%

6. Sales of Paper Books: Main Book Distribution
Channels, 2012
Supermarkets
9%
Libraries
Kiosks 15%
5%
Internet-stores
7%
Book chains
7%
Independent
bookstores
29%
W holesales
28%
Source: BI market research, December, 2012

7. Sales of Paper Books: Average Price
An average book price went up 11.8% across the country
in 2012
Average retail
405,11р.
365,80р.
book price, 2012
265,28р. Russia in total –
235,31р.
195.69 Rub
177,20р.
Regions – 151.86
175,20р.
158,49р.
Rub
158,41р.
152,11р.
142,35р.
Moscow – 307.16
Rub
Adult fiction Books for Professional STM and education Non-fiction
children and YA
Regions Moscow
Retail book prices in regions were up by 3,5–5,0%, in Moscow - by
18.6%

8. Sales of Paper Books: Moscow and Regions
76.9%
Regions:
72.7%
62.2%
Heavy discounting
Customer traffic is up,
average purchase amount is
up by 5-10%, turnover is up,
profit margin is down 25.3%
18.2%
7.7%
Moscow:
Av erage purchase amount is up by at least Av erage purchase amount is down by 5-10%
Moderate discounting 5%
Customer traffic is down by 3-9%, 2010 2011 2012
average purchase amount is up by Source: BI market research, February, 2013
6-11%

9. Sales of Paper Books through Brick-and-
mortar Bookstores – Broad Categories
(January – December, 2012)
17.3% (-3.1)
Source: BI market research, February, 2013

10. Sales of Paper Books through Brick-and-
mortar Bookstores: the Most Popular
Categories
92% booksellers are optimistic about books for children and YA
57% booksellers expect sales in adult fiction category to remain stable
40% booksellers will continue to sell school textbooks
only 3,8% booksellers sell business books
Source: BI market research, February, 2013

11. Non-book Complementary Products in Brick-
and-mortar Bookstores
Bookstores allocate on average about 30% of their floor space for
non-book products (up to 50%)
Stationery
4,9
Office supplies
Newspapers and magazines
3,4
1,5
3,1
3,9
Gifts Toys and Games Source: BI market
research, February,
2,1 2013
4,2
Posters, Calendars, Cards
DVD, CD

12. E-Book Market in Russia: Market Value
Market Value, mil. of Rubles
B2B (ЭБС) B2C (trade market)
500
+70%
290
150 +95%
+65% 450
80 270
80 140
2010 2011 2012 2013 (прогноз)
F

13. E-Book Market in Russia: Market Share
Factors
constraining the development of e- Market Share
book market
LitRes holds
a monopoly on e- 1,2%
book sales
First signs of a price war
among e-libraries 0,8%
Uneven Internet
coverage and poor
quality of Internet-
connection in many 0,3%
regions of the Russian 0,0%
Federation
Publishers are slow to 2010 2011 2012 2013 (прогноз)
grab new opportunities