1. VOIP Business Models

2. Business
Model 1
VOIP PROVIDER
VOIP CODES
PC 2 PC
PC 2 PHONE
Given model allows easy
integration with the VOIP
provider which can ensure
delivery of both PC2Phone and
PC2PC services. A distributor- DISTRIBUTOR-
COMPANY
company distributes the
Connect to VOIP Connect to VOIP
provider’s VOIP codes with or provider provider
without the branded cards, so
that the distributors and
customers of each branded
network could connect directly to VOIP CARDS
either of the provider’s servers
depending on the initiated call.
Network marketer 1 Network marketer 2 Network marketer 3
Distributors Distributors Distributors
* - distributor-company is paid for the cards, & customers & customers & customers
while distributor-company pays for the traffic
or minutes used by the end of the billing
period

3. High Level Requirements
VOIP provider with both PC2Phone and PC2PC calls support,

including international calls.
Users management and billing on VOIP provider’s server

VOIP codes management software

Cards management software

Network management software

Cards branding software

Cards printing capacities

Cards distribution infrastructure

Soft-phone compatible with VOIP provider’s PC2PC server


4. Business VOIP PROVIDER
Model 2 PC 2 phone
VOIP CODES
In this, more common, model the
PC2PC server is at distributor-
company’s side. VOIP provider
ensures PC2Phone calls while
distributor-company ensures
DISTRIBUTOR-COMPANY
PC2PC calls over UDP.
Distributor-company distributes
the providers codes with or UDP PC 2 PC
without the branded cards,
allowing the distributors and Connect to PC 2PC
Connect to VOIP
server
provider
customers of each branded VOIP CARDS
network to connect directly to
either provider’s or distributor-
company server depending on
Network marketer 1 Network marketer 2 Network marketer 3
the initiated call.
* - distributor-company is paid for the cards, Distributors Distributors Distributors
while distributor-company pays for the traffic & customers & customers & customers
or minutes used by the end of the billing
period

5. High Level Requirements
VOIP provider with PC2Phone calls support, including

international calls
Users management and billing on VOIP provider’s server

VOIP codes management software

Cards management software

Network management software

Cards branding software

Cards printing capacities

Cards distribution infrastructure

Soft-phone compatible with distributor-company’s UDP PC2PC

server
Statistics, calls history, and contacts management on distributor-

company’s server
User authorization and management on distributor-company’s

UDP PC2PC server

6. Business
Model2 Authorize the
in details
request
DISTRIBUTOR-COMPANY
UDP PC 2 PC
When a customer initiates a call Verify UDP connection
to another soft-phone, the with the requested
user if online
customer connects to distributor-
company’s UDP PC2PC server,
which first authorizes the caller
and then checks whether UDP VOIP CARDS
connection can be established
with the requested user,
provided the latter is online. If all Network marketer 2
Network marketer 1 Network marketer 3
requirements are successfully
met, the server establishes UDP
connection between two soft-
phone users.
Connect to PC 2 PC
server
Establish connection with
the other soft -phone user
* - distributor-company is paid for the cards,
while distributor-company pays for the traffic
or minutes used by the end of the billing
period

7. Business Connect to
provider’s
PC2Phone server
Model 3
with Distributor-
company’s
12-digit code
VOIP PROVIDER
In this business model, PC2Phone PC 2 phone 12-digit code
and PC2PC functionality is divided assigned to
Distributor-company
between VOIP provider and Connect to
Distributor-
distributor-company. distributor- Connect to
compnay
PC2PC server
company is assigned a 12-digit VOIP authorization &
DISTRIBUTOR-COMPANY
billing server
code from the VOIP provider.
distributor-company provides the MLM
UDP PC2PC
companies with personal 8-digit codes AUTHORIZATION
& BILLING
with or without branded cards, so that VOIP CARDS WITH CUSTOMER’S
8-DIGIT CODE ASSIGNED
distributors and customers of each
branded network could connect either
to PC2Phone server of the VOIP
provider or PC2PC server of
distributor-company, depending on the Network marketer 1 Network marketer 2 Network marketer 3
initiated call. Since callers are
connected to PC2Phone server of the
VOIP provider with the distributor-
company’s 12-digit code, distributor-
company server also ensures
authorization and billing of all callers.
Distributors Distributors Distributors
& customers & customers & customers
* - distributor-company is paid for the cards,
while distributor-company pays for the traffic or
minutes used by the end of the billing period

8. High Level Requirements
VOIP provider with PC 2 Phone calls support, including

international calls
Users management and billing on VOIP provider’s server

VOIP codes management software

distributor-company codes management software

Cards management software

Network management software

Cards branding software

Cards printing capacities

Cards distribution infrastructure

Soft-phone compatible with distributor-company’s UDP PC2PC

server
Statistics, calls history, and contacts management on distributor-

company’s server
Users authorization and management on distributor-company’s

UDP PC2PC server
Users billing on distributor-company’s PC2PC server


9. Business Connect to provider’s
PC2Phone server with
Model 3 Distributor -company
12-digit code
VOIP PROVIDER
in details
PC 2 PHONE
When initiating a PC2Phone call, 12-digit code
assigned to
the user refers to distributor- Connect to Distributor -company
Distributor-
company’s authorization and
company
billing server, which authorizes Authorization &
the 8-digit code issued by billing server
DISTRIBUTOR-COMPANY
distributor-company and verifies
billing data of the user’s account.
If all requirements are AUTHORIZATION
successfully met, the server Authorize 8-digit & BILLING
returns a 12-digit code assigned code issued & check
the balance for the VOIP CARDS WITH CUSTOMER’S
by the VOIP provider to initiated call . Provide 8-DIGIT CODE ASSIGNED
distributor-company and connects 12-digit access code
assigned to
the caller to the PC2Phone server Distributor-company
of the VOIP provider. if succeeded
Network marketer 3
Network marketer 1
* - distributor-company is paid for the cards,
while distributor-company pays for the traffic Distributors
Distributors
or minutes used by the end of the billing & customers
& customers
period

10. Business VOIP PROVIDER 1 VOIP PROVIDER 2 VOIP PROVIDER 3
Model 4 12-digit code
PC 2 phone PC 2 phone PC 2 phone
12-digit code 12-digit code
assigned to
assigned to assigned to
Distributor
Distributor Distributor
company
company company
Connect to
In a more advanced and innovative PC 2 phone server of
provider who offers
business model, there are several VOIP best rates for the
providers who offer PC2Phone calls at initiated call destination
country with
different rates for different destination Connect to
Distributor-company DISTRIBUTOR COMPANY PC2PC server
12-digit code
countries. PC2PC calls, as in previous
models, are supported by distributor-
company part. Each VOIP provider AUTHORIZATION & UDP PC 2 PC
BILLING VOIP CARDS WITH CUSTOMER’S
assigns a 12-digit code to distributor-
8-DIGIT CODE ASSIGNED
company. As in previous business
model, distributor-company provides the Connect to
Distributor-
MLM companies with personal 8-digit company
codes with or without branded cards, so authorization &
billing server
that distributors and customers of each
branded network could connect either to
PC2Phone server of a certain VOIP
provider or PC2PC server of distributor- Network marketer 1 Network marketer 2 Network marketer 3
company, depending on the initiated call
and destination country. Since callers
are connected to PC2Phone server of
the VOIP provider with distributor-
company’s 12-digit code, distributor-
company server also ensures
authorization and billing of all callers, at
the same time ensuring that the caller is
connected to the server of the VOIP
provider who offers the best rates for the
selected direction.
Distributors Distributors Distributors
* - distributor-company is paid for the cards, while & customers & customers & customers
distributor-company pays for the traffic or minutes
used by the end of the billing period

11. High Level Requirements
Several VOIP providers with PC2Phone calls support including

international calls with different rates for different destinations
Users management and billing on VOIP provider’s server

VOIP codes management software

WSM

distributor-company codes management software

Cards management software

Network management software

Cards branding software

Cards printing capacities

Cards distribution infrastructure

Soft-phone compatible with distributor-company’s UDP PC2PC

server
Statistics, calls history, and contacts management software on

distributor-company’s server
Users authorization and management on distributor-company’s

UDP PC2PC server
Users billing on distributor-company’s PC2PC server


12. Business VOIP PROVIDER 1 VOIP PROVIDER 2 VOIP PROVIDER 3
Model 4 12-digit code PC 2
PC 2 phone phone PC 2 phone
12-digit code
in details
12-digit code
assigned to
Connect to assigned to
assigned to Connect to
Distributor-
provider’s Distributor-
Distributor- provider’s
company
PC 2 phone server company PC 2 phone server
company
with Distributor - with Distributor-
When initiating a PC2Phone call, company company
12-digit code
the user refers to distributor- 12-digit code
Connect to
company’s authorization and Connect to
Distributor-
Distributor-
billing server, which authorizes company
company
authorization &
DISTRIBUTOR-COMPANY
the 8-digit code issued by authorization &
billing server
billing server
distributor-company and verifies
billing data of the user’s account.
AUTHORIZATION
If all requirements are AUTHORIZATION
& BILLING
successfully met, the server & BILLING Authorize 8-digit code
Authorize 8-digit code
issued & check the
defines which of the available issued & check the VOIP CARDS WITH CUSTOMER’S balance for the initiated
balance for the initiated
VOIP providers offers the best 8-DIGIT CODE ASSIGNED call. Provide 12-digit
call. Provide 12-digit
access code of the
rate for the destination country access code of the
provider with the best
provider with the best
and returns a 12-digit code rate for the destination
rate for the destination
country of the initiated
assigned by this very provider to country of the initiated
call assigned to
call assigned to
distributor-company to a caller Distributor-company, if
Distributor-company, if
and connects the caller to the succeeded
Network marketer 1 Network marketer 3
succeeded
PC2Phone server of this VOIP
provider.
* - distributor-company is paid for the Distributors Distributors
cards, while distributor-company pays for & customers & customers
the traffic or minutes used by the end of
the billing period

13. Contacts
Soft Format LLC
pr. Hrushevskoho, 30
Lutsk, 43005, Ukraine
Phone: 380.332.770091
Fax: 380.332.776367
Email: o.kutsevych@soft-format.com
www.soft-format.com