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Discovering your customers’ world
Xeerpa creates a database with the
individual profiles of your fans

Discovering your customers’ world
Nokia

Through apps in Facebook
Discovering your customers’ world
TheRanking.com

...and Social Login
Discovering your customers’ world
Xeerpa creates individual profiles of each participating fan
Brands and products

TV programs, series

Hobbies, interests

Passions

Places

Friends, social

Travel, destinations

Tablets and mobiles

Sports, teams, athletes

Shopping habits

Movies, actors

Professional/educational
profiles

Tendencies, politics, 

ONGs

Followers, Following...

}

... you can collect all this social data
Discovering your customers’ world
What can we do with all this information?

Discovering your customers’ world
Telepizza: Personalised communications

Xeerpa Dashboards

1. Turn fans into customers
Discovering your customers’ world
Shiseido: Identifying Brand Ambassadors
Facebook: apps and promos

360º Profile: Social + Transactional
Club Omotenashi: Social Login

2. Socialize your CRM
Discovering your customers’ world

CRM
Room Mate: Personalised experiences

Ana loves jazz music

4. Advanced personalisation
Discovering your customers’ world
CANAL+ : Driving recommendations

5. Segmented advertising
Discovering your customers’ world
How do we do it?

CRM

YES
Real time Xeerpa Dashboards
Permissions?

1. Insights

Alice

Facebook app

Discovering your customers’ world

Profile

Marketing

2. Campaigns
Turning Facebook fans into customers

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Turning Facebook fans into customers

  • 2. Xeerpa creates a database with the individual profiles of your fans Discovering your customers’ world
  • 3. Nokia Through apps in Facebook Discovering your customers’ world
  • 5. Xeerpa creates individual profiles of each participating fan Brands and products TV programs, series Hobbies, interests Passions Places Friends, social Travel, destinations Tablets and mobiles Sports, teams, athletes Shopping habits Movies, actors Professional/educational profiles Tendencies, politics, 
 ONGs Followers, Following... } ... you can collect all this social data Discovering your customers’ world
  • 6. What can we do with all this information? Discovering your customers’ world
  • 7. Telepizza: Personalised communications Xeerpa Dashboards 1. Turn fans into customers Discovering your customers’ world
  • 8. Shiseido: Identifying Brand Ambassadors Facebook: apps and promos 360º Profile: Social + Transactional Club Omotenashi: Social Login 2. Socialize your CRM Discovering your customers’ world CRM
  • 9. Room Mate: Personalised experiences Ana loves jazz music 4. Advanced personalisation Discovering your customers’ world
  • 10. CANAL+ : Driving recommendations 5. Segmented advertising Discovering your customers’ world
  • 11. How do we do it? CRM YES Real time Xeerpa Dashboards Permissions? 1. Insights Alice Facebook app Discovering your customers’ world Profile Marketing 2. Campaigns