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Designing mobile experience
1.
Designing Mobile Experience Tech Academy
- Made in JLM
2.
Define the Experience
3.
What do we
want to achieve ?
4.
Actions !
5.
6.
7.
8.
The User
9.
Who Why When Where How
10.
VS. White male Age18-35
years old tech savvy from the US Dan Halpern 24 years old PC engineer Phoenix, AZ
11.
12.
Why
13.
When
14.
15.
Where is the
user coming from
16.
17.
18.
How
19.
20.
Learn the technology
21.
Native vs. Html
5
22.
23.
24.
Vs.
25.
Money Vs. Spread
26.
Mobile last Mobile first Mobile
best
27.
It's still part
of an eco system
28.
Device eco system
29.
30.
Communication eco system
31.
Notifications
32.
Auto Awesome
33.
Email
34.
35.
36.
SMS
37.
38.
The number 1
way customers prefer to get offers ? Text messages ! source:YouGov
39.
The new mobile
40.
Simplicity
41.
42.
43.
44.
Use the all
sensors Also on Html5
45.
46.
Bigger fingers smaller screens
47.
Adopt trends
48.
49.
50.
51.
52.
The day the
PC died
53.
Thank you !
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