Germany & France Mobile Device Satisfaction

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In France the iPhone 4S has a higher device satisfaction than the iPhone 5 and in Germany, the iPhone 5 doesn’t even rank in the top 5 devices for user satisfaction. These are the findings from our latest device satisfaction study, where we asked 320,000 mobile and tablet users in six countries, including the US, UK, France, Germany, Japan and Indonesia, about how satisfied they were with their device. In France the iPhone 4S has a higher device satisfaction than the iPhone 5. In Germany, Samsung dominates the list of top rank devices for satisfaction, with four devices in the top 5 - the Samsung Galaxy S 3 Mini taking the top spot for user satisfaction. On an aggregated level Apple is the top manufacturer for device satisfaction in Germany, however the iPhone 5 doesn’t rank in the top 5 devices for user satisfaction. Although Apple created one of the most revolutionary devices of the past decade, other manufactures have caught up, with some Android powered devices now commanding higher levels of user satisfaction.

Tecnología

Germany & France Mobile Device Satisfaction
February 2013

Methodology
This is one of the largest studies of device satisfaction,
measuring 320,000 mobile and tablet users across the
US, UK, France, Germany, Japan and Indonesia.

The following slides contain data from 20,021 French and
9,116 German mobile users, who were asked how
satisfied they are with their mobile on a 10 point scale.

All questions were asked through a survey users had
taken via the mobile Internet, where their mobile device
is automatically identified.

The question was sent to our panel of respondents and
only results that are statistically significant, are included
in the presentation.

For more information and tablet data please contact Sarah Quinn:
sarah@ondeviceresearch.com +44(0)207 278 6627

Summary

France

• In France the iPhone 4S has a higher device satisfaction than the iPhone 5.

• On an aggregated level Apple is top for device satisfaction, followed by Samsung who have two
devices ranked in the top 5 for user satisfaction.

Germany

• In Germany Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, and Samsung has
four devices in the top 5.

• No Apple devices rank in the top 5 devices for user satisfaction in Germany.

On an aggregated level, Apple comes out the highest for device
satisfaction, followed by Samsung. Google comes further down the list.

Top French Smartphone
Manufacturer Satisfaction

Manufacturer Satisfaction
Apple 7.88
Samsung 7.18
Motorola 7.17
Sony Ericsson 7.14
Google 6.98
HTC 6.92
LG 6.80
Huawei 6.74
Alcatel 6.71
Acer 6.50

Source: 20,021 French mobile users, July 2012 - January 2013
On a scale of 1 to 10, please rate your satisfaction with the device you are currently
using (1 very unsatisfied and 10 very satisfied)

In France Apple’s iPhone 4S scores a high satisfaction score, than
Apple’s iPhone 5.

French Smartphone Device Satisfaction
Top 5 Devices

10 8.39 8.35 8.23
9 8.04 8.02
8
Satisfaction Scale

7
6
5
4
3
2
1
0
Apple iPhone 4S Samsung Galaxy s 3 4G Apple iPhone 5 Samsung Galaxy Note Motorola RAZR i
2

Source: 20,021 French mobile users, July 2012 - January 2013
On a scale of 1 to 10, please rate your satisfaction with the device you are currently
using (1 very unsatisfied and 10 very satisfied)

In Germany on an aggregated level, Apple comes out the highest for
device satisfaction, followed by HTC.

Top German Mobile Device
Manufacturer Satisfaction

Manufacturer Satisfaction
Apple 7.04
HTC 6.97
Samsung 6.89
Sony Ericsson 6.76
LG 6.59
Motorola 6.35

Source: 9,116 German mobile users, July 2012 - January 2013
On a scale of 1 to 10, please rate your satisfaction with the device you are currently
using (1 very unsatisfied and 10 very satisfied)

Samsung Galaxy S 3 Mini takes the top spot for user satisfaction,
with Samsung having four devices in the top five. No Apple
devices rank in the top five devices for user satisfaction.

German Smartphone Device Satisfaction
Top 5 Devices
10
9 8.20 7.67
8 7.42 7.31 7.26
7
Satisfaction Scale

6
5
4
3
2
1
0
Samsung Galaxy S 3 HTC One X Samsung Galaxy s 3 4G Samsung Galaxy S 3 Samsung Galaxy Note
Mini 2

Source: 9,116 German mobile users, July 2012 - January 2013
On a scale of 1 to 10, please rate your satisfaction with the device you are currently
using (1 very unsatisfied and 10 very satisfied)

Sarah Quinn
sarah@ondeviceresearch.com
@ondevice
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On Device Research uses
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access to consumer
opinions at any time, place
or country

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Germany & France Mobile Device Satisfaction

1. Germany & France Mobile Device Satisfaction February 2013

2. Methodology This is one of the largest studies of device satisfaction, measuring 320,000 mobile and tablet users across the US, UK, France, Germany, Japan and Indonesia. The following slides contain data from 20,021 French and 9,116 German mobile users, who were asked how satisfied they are with their mobile on a 10 point scale. All questions were asked through a survey users had taken via the mobile Internet, where their mobile device is automatically identified. The question was sent to our panel of respondents and only results that are statistically significant, are included in the presentation. For more information and tablet data please contact Sarah Quinn: sarah@ondeviceresearch.com +44(0)207 278 6627

3. Summary France • In France the iPhone 4S has a higher device satisfaction than the iPhone 5. • On an aggregated level Apple is top for device satisfaction, followed by Samsung who have two devices ranked in the top 5 for user satisfaction. Germany • In Germany Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, and Samsung has four devices in the top 5. • No Apple devices rank in the top 5 devices for user satisfaction in Germany.

4. France

5. On an aggregated level, Apple comes out the highest for device satisfaction, followed by Samsung. Google comes further down the list. Top French Smartphone Manufacturer Satisfaction Manufacturer Satisfaction Apple 7.88 Samsung 7.18 Motorola 7.17 Sony Ericsson 7.14 Google 6.98 HTC 6.92 LG 6.80 Huawei 6.74 Alcatel 6.71 Acer 6.50 Source: 20,021 French mobile users, July 2012 - January 2013 On a scale of 1 to 10, please rate your satisfaction with the device you are currently using (1 very unsatisfied and 10 very satisfied)

6. In France Apple’s iPhone 4S scores a high satisfaction score, than Apple’s iPhone 5. French Smartphone Device Satisfaction Top 5 Devices 10 8.39 8.35 8.23 9 8.04 8.02 8 Satisfaction Scale 7 6 5 4 3 2 1 0 Apple iPhone 4S Samsung Galaxy s 3 4G Apple iPhone 5 Samsung Galaxy Note Motorola RAZR i 2 Source: 20,021 French mobile users, July 2012 - January 2013 On a scale of 1 to 10, please rate your satisfaction with the device you are currently using (1 very unsatisfied and 10 very satisfied)

7. Germany

8. In Germany on an aggregated level, Apple comes out the highest for device satisfaction, followed by HTC. Top German Mobile Device Manufacturer Satisfaction Manufacturer Satisfaction Apple 7.04 HTC 6.97 Samsung 6.89 Sony Ericsson 6.76 LG 6.59 Motorola 6.35 Source: 9,116 German mobile users, July 2012 - January 2013 On a scale of 1 to 10, please rate your satisfaction with the device you are currently using (1 very unsatisfied and 10 very satisfied)

9. Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, with Samsung having four devices in the top five. No Apple devices rank in the top five devices for user satisfaction. German Smartphone Device Satisfaction Top 5 Devices 10 9 8.20 7.67 8 7.42 7.31 7.26 7 Satisfaction Scale 6 5 4 3 2 1 0 Samsung Galaxy S 3 HTC One X Samsung Galaxy s 3 4G Samsung Galaxy S 3 Samsung Galaxy Note Mini 2 Source: 9,116 German mobile users, July 2012 - January 2013 On a scale of 1 to 10, please rate your satisfaction with the device you are currently using (1 very unsatisfied and 10 very satisfied)

10. Summary France • In France the iPhone 4S has a higher device satisfaction than the iPhone 5. • On an aggregated level Apple is top for device satisfaction, followed by Samsung who have two devices ranked in the top 5 for user satisfaction. Germany • In Germany Samsung Galaxy S 3 Mini takes the top spot for user satisfaction, and Samsung has four devices in the top 5. • No Apple devices rank in the top 5 devices for user satisfaction in Germany.

11. Sarah Quinn sarah@ondeviceresearch.com @ondevice Follow us on SlideShare Sign up to our newsletter for more free reports ondeviceresearch.com

12. On Device Research

13. On Device Research uses the mobile Internet to gain access to consumer opinions at any time, place or country

14. Some of our clients

15. On Device Research Provides

Germany & France Mobile Device Satisfaction

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