Get the answers and insight you need to dramatically improve your corporate messaging in just 30 days. Learn more about our Strategic Messaging Effectiveness Report by downloading our report profile and requesting a briefing with our Messaging Engagement Team. This powerful report will provide you with the knowledge you need to improve your corporate messaging and win more business before the end of the year.

1. MESSAGING EFFECTIVENESS REPORT
Quickly Assess the Impact Your Messaging
Has on Business Performance.

2. ACTIONABLE
INFORMATION
TO HELP YOU
IMPROVE
MESSAGING
EFFECTIVENESS.
Our Messaging Effectiveness Report tells you where and how your corporate or
product messaging can be improved to enhance business performance. Through
our rapid messaging assessment process, we provide you with actionable data
along six messaging effectiveness dimensions that identify where messaging
should be modified to support more effective communication inside and outside
of your organization.
ALIGNMENT
CONSISTENCY
RELEVANCE
RECALL
UNIQUENESS
VALUE

3. THE MESSAGING EFFECTIVENESS
REPORT ARMS YOU WITH VALUABLE
INSIGHT AND INFORMATION SO YOU
CAN MAKE IMPROVEMENTS IN THE
FOLLOWING AREAS:
ALIGNMENT: How closely aligned is your messaging with your business strategy?
We will identify how well your messaging maps to your current go-to-market
strategy, product mix and services. You’ll know where the gaps are and how to
close them.
RELEVANCE: Does your message resonate and connect with customer needs?
We will determine if your messaging links your “solution” with your target
audience’s pain points or needs. If there is a disconnect, you’ll know where
and why.
UNIQUENESS: Is your message ownable and truly different from your
competitor? We will determine if your message clearly highlights your company’s
strengths and promotes your unique ability to deliver value to your customers.
You’ll also have a solid understanding of competitive messaging and positioning
in your space.
CONSISTENCY: How consistently is your message delivered inside and
outside of your organization? We will evaluate how consistent your message is
throughout the customer experience — from social media to sales presentations,
marketing materials, your web presence and more.
RECALL: Is the message you are sending really what your audience hears? The
report will assess your messaging recall factor by conducting customer surveys
with customers and prospects. You can use this insight to adjust your messaging
for optimal comprehension and retention.
VALUE: Is the value you deliver clear and compelling to your target
audience? We will identify the value statements most commonly used in corporate
communication materials and compare these to the customer/prospect
perceptions and needs captured in our surveys to determine how effectively your
value resonates with your target.

4. MESSAGING
EFFECTIVENESS
ENGAGEMENT.
The Messaging Effectiveness Engagement includes the following critical phases:
MESSAGING STRATEGY ALIGNMENT SESSION
Our initial step is to conduct a working session with key members of the leadership
team to identify and align business strategy and messaging objectives. This
will serve as a guide for ensuring that the new messaging platform supports the
desired company business goals. This session enables us to capture:
> Company vision/mission/values
> Product/service offerings
> Sales model
> Planned growth/decline areas
> Key targets/industries
> Key drivers/barriers
> Key competitors
> Current messaging likes/concerns
> Future messaging goals
COMMUNICATIONS AUDIT
We will perform a thorough audit and assessment of messaging contained
within corporate communication materials to identify opportunities for improving
messaging effectiveness. This audit includes a detailed review of:
> Existing messaging within sales and marketing materials
> Corporate and sales presentations
> Current website and social media presence/messaging/content

5. COMPETITIVE AUDIT
Analysis of primary competitor messaging is completed to identify opportunities
for messaging/positioning differentiation. The audit includes a full review and
report based on messaging contained within:
> Competitor websites
> Competitor sales and marketing materials
> Competitor content marketing assets (e.g. white papers, case studies)
> Industry analyst and media reports or reviews of competitive products
CUSTOMER/MARKET PERCEPTIONS SURVEY
An online survey will be conducted to assess messaging recall and perceptions
among customers and prospects. The findings from this qualitative survey will
be included within the final Messaging Effectiveness Report.
MESSAGING EFFECTIVENESS REPORT AND PRESENTATION
Produced in just 30 days, the Messaging Effectiveness Report is a cost-effective
and efficient approach to determining how your current messaging is accelerating
or inhibiting the growth of your company. Using this report and formal findings
presentation, you can take the guesswork out of your messaging strategy. You’ll
also have the data you need to show executives within your organization the
messaging changes required to improve business results and achieve a higher
return on future communication investments.
The Messaging Effectiveness Report can also serve as an initial step for improving
your messaging through one of our expanded messaging engagement offerings.

6. 17304 preston road
suite 1310
dallas, texas 75252
972.931.3444
itsonmessage.com