44. On-air vs Online: a different geography
Absolute Radio in Rajar Absolute Radio’s streaming
51% London TSA 21% London area
49% non-London TSA 79% non-London area
London
Non-London
Friday, 16 March 12
54. Broadcast: Live Programming Commercial Break Live Programming
1 2 3 4 5 6
In Stream: Live Programming Targeted Ads Extra Content Live Programming
1 2
+Branded Content: Live Programming Targeted Ads Branded Content Live Programming
1 2
Friday, 16 March 12
55. Broadcast: Live Programming Commercial Break Live Programming
1 2 3 4 5 6
In Stream: Live Programming Targeted Ads Extra Content Live Programming
1 2
+Branded Content: Live Programming Targeted Ads Branded Content Live Programming
1 2
Friday, 16 March 12
56. Broadcast: Live Programming Commercial Break Live Programming
1 2 3 4 5 6
In Stream: Live Programming Targeted Ads Extra Content Live Programming
1 2
+Branded Content: Live Programming Targeted Ads Branded Content Live Programming
1 2
Friday, 16 March 12
442. you
Baddiel Skinner’s World Cup
Podcasts with Sony Ericsson
Ticket competition
Music and comedy theatre show
20 episodes
Broadcast daily
Animated highlights
Mobile app
Friday, 16 March 12