Instructed by Kelsey Jones.

1. The 3 Major Social Networks
You're Missing Out On
Kelsey Jones
Owner
MoxieDot

2. Today You Will Learn
How to utilize Pinterest, Snapchat, and Vine
both individually and as a combined strategy
with your entire social networking presence.

3. • Owner of MoxieDot, a search and
social agency that specializes in
crafting great content and social
media campaigns.
• Managing Editor of Search Engine
Journal
• Recently published The Ultimate
Guide to Snapchat Marketing,
available at
http://is.gd/snapchatmarketing
• Kansas City Metro
• Kansas State University grad- Go
Wildcats!
About Me, Kelsey Jones

4. Agenda
1. Why the visual revolution is taking place
2. Basic background on these platforms from a
marketing perspective
3. How to utilize these brands together and with
other social media platforms
4. Examples of what other brands have done
5. Future trend outlook

5. Why the visual revolution is taking place
• As online content has
focused on shorter posts
(like 140 chars. on Twitter),
we expect more info in less
time, and images can do
that.
• Images can tell a more
emotional story faster.
• Images get more
engagement: 40% of people
respond to visual information
over plain text (Source: Hubspot
via Zabisco)
Image: Joe Shlabotnik via Flickr

6. Snapchat Marketing Dossier
• Temporary Images are
good for driving
immediacy and a sense of
secrecy.
• Examples: Coupons, New
Products
• Contests: Having users
add your company on
Snapchat can create a
stronger engagement
level.
• Answering and being
playful is key.

7. Pinterest Marketing Dossier
• Amazing traffic driver:
Shareaholic reports that Pinterest
generates more traffic than
Google+, YouTube, and LinkedIn
combined. The key is how you
use it.
• Great cross-promoter: 98% of
Pinterest account holders also
have a Facebook or Twitter
account, according to
PriceGrabber.
• Time of day matters. Found
better engagement (repins,
shares, comments) during
common downtimes- after dinner,
lunch, and in the morning before
work.
• Utilize the website metrics for
your own website, and verify
Twitter and website URLs.

8. Vine Marketing Dossier
• Since it is Twitter’s “baby”,
integration with Twitter is
easy.
• Embed Vines in company
Twitter feed or blog posts.
• Community engagement is
HUGE: revine user posts,
like and comment on
posts.
• Like Snapchat, personality
is key.
• Huge with adults and
teens.

9. How to utilize these brands together and
with other social media platforms
• Announce and remind users that
you are on Snapchat, Vine, and
Pinterest via occasional reminders
that have interesting call to actions.
E.g. attaching an image you’ve pinned
recently with the caption, “Find more at
our Pinterest account:
pinterest.com/username”
• Drive your existing social media
networks, website/blog, and email lists
to promote visual contests through
these three platforms
• Repurpose content in a new, visual
way (e.g. a blog post on new paint
colors could also spur tons of great
visual content.
Make everything congruent.
Same logos/bios/language.
Image source: Pink Sherbet Photography via Flickr

10. Examples of what other brands have
done
• Threadless assigns one employee a social network to
manage (source: Inc)
• Forever 21 gave a popular YouTuber teen control of
their Snapchat account over the holidays to drive
followers and engagement.
• Trident gave popular Vine users the opportunity to
create content on their channel using their theme
song. It was then also premade as a 6-second TV ad
slot. (Source: Fast Company)

11. Future Trend Outlook
• These visual networks, along with
Instagram, as now in the millions of users
and will only continue to grow as the
learning curve continues to decrease.
• Users will enjoy engaging with brands IF
they continue to be fun and creative.
• Repurposing content and sharing content
across platforms will continue to become
much easier.

12. Move The Needle

13. Move The Needle
• Create a company account on Vine,
Snapchat or Pinterest and post 5 images or
videos.
• Create an editorial calendar for when updates
on “the visual 3” should be taking place.
• Create a giveaway or campaign that
integrates Pinterest, Vine, or Snapchat with
other major social networks to raise
awareness.
Choose Your Homework:

14. 1. Vine, Snapchat, and Pinterest are all booming social
networks that many companies and marketers aren't
yet taking seriously.
2. With millions of users, these visually centered social
networks are underutilized and by following best
practices to fully engage, marketers can get more
exposure in a fun and creative way.
3. Don’t use these networks if you aren’t going to do it
properly– you will receive negative feedback.
4. Give back by liking, sharing, and commenting on other
users’ content in a supportive, positive way that isn’t
salesy or cheesy.
5. Allow employees some creative freedom when it comes
to visual content, as this often gets the most
engagement.
Key Takeaways

15. www.onlinemarketinginstitute.org
Thank You!
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