Does your business want to develop a social media and video strategy but not sure where to start? Industry experts, Jim Gibson & Michael Gier of Online Media Today share easy to understand tips on how to jump start your social media and video campaigns.

1. E NT E R PR I SE SOCI AL ME DI A
&
V I DEO FOR BUSI NE SS
T H E A P P L I C AT I O N O F N E W M E D I A I N
CONSUMER ENGAGEMENT ONLINE
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2. Workshop Objectives
Keys Focus on ways to use new media:
o Enterprise Social Media
o Understanding the Value of Social Media
Take Notes
o Rules of the Game
o Managing ROI
o Online Video for Business
o Why Use Video
o How to Get the Best Results
Resources o The Importance of Video SEO
You will gain a better understanding of how to utilize social
media and video to manage consumer interaction & cost
Homework effectively build brand awareness.
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10

3. About GibSEM Group
Areas of Expertise:
o Search Engine Marketing (SEM)
o Serve SMB Clients
o Search Engine Optimization (SEO)
o Internet, Telecom, Real Estate,
o Social Media Optimization (SMO)
MLM, Non-Profit
o Cause Marketing
o About Jim Gibson
o Online Community Development
o Company/User Reputation Management
o User Generated Content (UGC) Management
ARCC Acquisition
Retention
Conversion
Community
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4. Enterprise Social Media
What can your business
do to succeed online?
Social Media:
1. Building relationships by providing valuable content
2. Giving customers “preferred” ways to engage with your brand
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5. Your Company & Social Media?
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6. C2B Communications History
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7. Why People Use Social Networks?
People use social networking for a variety of reasons:
o Get back in touch
o Share information in a common channel Have online profile
Statistics:
o Find new friends Age 18-24 75%
o Networking (e.g., interests, business, jobs) Age 25-34 57%
Age 35-44 30%
Age 45-54 19%
Age 55-64 10%
Age 65+ 7%
2010 Statistic:
46% of adults participate in Social Networking
25% of adults do so on a weekly basis
Source: Pew Internet & American Life Project
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8. Why Businesses Use Social Networking
Businesses use social networking for a variety of reasons:
o Build relationships
o Branding opportunities
o Attracting traffic
o Generate leads
o Cost effectively communicate w/customers
o Identify new sales channels
o Give customers a voice
o Build link popularity
Decide today why you want to use social networking.
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9. Social Web Behaviors
The Social Web is dominated by Member Communities and
consists of 4 behaviors:
o Content Creation – Knowing what to create
o Content Distribution – Understanding how
to get content out there
o Content Consumption - Must love to consume content
o Transactions – buy, convert
The Social Web is no longer just about creation, distribution &
consumption; in the future, the highest priority will be placed on the
value of the content.
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10. 4 Ways Social Media is Changing Business
Social media is helping to forge a new era in business
transparency and consumer engagement:
o From “Trying to Sell” to “Making Connections”
o From “Large Campaigns” to “Small Acts”
o From “Controlling our Image” to “Being Ourselves”
o From “Hard to Reach” to “Available Everywhere”
Social Media allows companies to opportunity to develop more
genuine and direct connections with their customers.
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11. Leveraging Social Networks for Business
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12. Social Media Comparison
FaceBook:
67% of all Socnet
Users worldwide
Twitter Growth:
579% since 1/08
Source: compete.com
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13. Social Media Growth
Avg time spent = 5.5 hrs (up 82%)
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14. Social Networking Conduct (Do’s)
Social Networking online is no different than face-to-face interaction.
Here are the 6 basic rules:
o Listen
I’m Listening
o Engage
o Contribute
o Build relationships
o Follow-up
o Represent yourself & your brand
Join an online discussion and practice these habits
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15. Social Networking Conduct (Don’ts)
How you conduct yourself online is a direct reflection of not only
you but your company as well! Whatever you do, don’t:
o Be careless
o Be inappropriate
o Be aggressive
o Be self centered
Important: It’s not a race to be the most popular! Building
relationships takes time and sincere effort.
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16. Hub & Spoke
Company
Website
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17. Social Media Tools
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18. What to Measure?
Key Performance Indicators (KPI’s)
o Size of community
o Engagement growth
o Reputation
o Interaction velocity
o Click throughs
o Conversions
o Traffic
o Page Views
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19. Measuring Tools
Tools to help measure social media engagement:
o Analytics tools (Google Analytics, Clicktracks, Webtrends)
o Social Media Analytics
o Google Alerts
o Yahoo Alerts
o Tweetmeme
o Technorati
o bit.ly
o Salesforce.com
o Viral Heat
Source: Viralheat.com
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20. Social Media Goals
Before you start any social media campaign, SET CLEAR GOALS!
o More Sales
o Increase Registrations
o Build Referrals
o Create Links
o Reduce costs & improve processes
o Improve customer experience
o Develop leads
o Target parts of sales cycle
o Generate inbound activity
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21. Making Social Networking Pay Off
Get into the CONTENT MINDSET!
o Focus, Focus, Focus!
o Build your contacts (Intelligently!)
o Know your target market & what they are looking for
o Join groups and contribute meaningful content
o Balance “distribution” & “contribution”
Building relationships via social media
takes time and effort. There’s no overnight
solution to achieve success!
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22. Develop a Plan
o Set up your tool chest
o Decide on analytics
o Consolidate & make social media accessible
o Create content strategy
o Assign responsibility within
o Watch what your competition is doing
o Create and distribute content
o Follow up & be consistent!
o Measure results & adjust
o Monitor online reputation
Lock in your name across all social networks
Regardless of whether you are using today or not!
™ Online Media Today, ™GibSEM & ™ Silver Dove Productions are Trademarks of their respective entities. All rights reserved. 02/18/10

23. Resources
o Market Data: www.comscore.com
o Online Marketing Associations: www.the-dma.org
o Social Media Trends: www.mashable.com
o Website Traffic: www.compete.com
o Analytics: www.google.com/analytics
o Website Traffic: www.alexa.com
o Website Analysis: www.hubspot.com
o Education: www.socialmediatoday.com
o Online Marketing Publication: http://www.onlinemediatoday.com
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24. Video
Use Video To Promote You & Your Business!
Pictures Say A Thousand Words
Videos Say A Billion - Literally!
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25. Video
If you don’t use video, you are missing out!
30,000 Video’s Uploaded Daily
40,000 Daily
Stand Out From Your Competitors
Reach New Audiences
Show Customers You Are Their Best Choice
Tell Them Your Way
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26. Video
The Video Possibilities Are Endless
• Advertisement • Infomercials
• A Promotion • A Mini-Documentary
Video Components
• Home Page Introduction
• About Us
• Testimonials
• Landing Pages
• Product Demonstrations
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27. Video
“Adding video to my website
was one of the best decisions
I have ever made. Now
visitors to my site can quickly
get information that they
need in real time. I'm also
noticing my website is getting
much better placement in
Google searches since video was added. In today’s marketplace,
having video on your website is a must if you want to stay
competitive!” – Dr. Michael Kosdon
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28. Video
Using Video to Show Services and Staff
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29. Video
Add Video to Your Site Using YouTube
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30. Video
Spokesperson Walks Onto Your Website
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31. Video
Spokesperson Walks Onto Your Website Header
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32. Video
The Entire Header Is A Video With Spokesperson, Graphs, Pictures, Etc.
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33. Video
When Someone Leaves Your Site Use A Popup With
A Spokesperson To Encourage Them to Buy!
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34. Video
“Free Tips” - Opt In Email Subscriptions
Create a series of video tips with real beneficial information.
Show the first one, then have a sign up form below the video
so that customers can opt in for future video’s sent by email.
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35. Video
Questions and Answers
You are an expert in your field so answer 4 or 5
questions that would be important to your potential clients.
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36. Video
Make The Video Simple Or Fancy As You’d Like
• Photo’s, Music, & Text
• Add Voice Over
• Be On-Camera or Hire A Professional
• Use A Teleprompter
• Film On Location or Use Green Screen
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37. Video
TIPS
Creating High Quality Video Gets You More Viewers,
and establishes credibility & trust
Keep the length of your videos short
Spokesperson should represent your target market
Create Branding – add company website throughout
End with your logo and contact information
Include a call to action.
Pick the best thumbnail photo
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38. Video
Research Shows People Prefer To Watch Video
Then Read About Your Company.
Average Conversion Rate For Text
Only Sites - 1%
Average Using Video - 12%
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39. Video
Stand Out From The Crowd
Get More Business!
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40. Video
Internet Marketing
In August 2009, Americans watched 10 billion videos on
YouTube. That same month, Americans conducted 9 billion
searches on Google.
Yep, Americans watched a billion more YouTube videos than
they conducted Google searches.
We talk about social media, don’t leave out YouTube!
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41. Video Optimization
• YouTube is a
community
• Have a Channel
• Add new video’s
• Make your featured
video a welcome video
• Watch other video’s
• Add favorites
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42. Video
Even The British Monarchy Has a YouTube Channel
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43. Video Optimization
Social Networking Sites, Blogs & Forums
Upload your video to Facebook and MySpace.
Tell those following you on Twitter.
Blog about your video and link to your video.
When allowed post on forums.
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44. Video
Create a way for people
to share your video
www.addthis.com
YouTube Share Option
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45. Video
Upload your video once using tubemogul.com and they will
add your video to every video sharing site you’ve chosen.
www.tubemogul.com
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46. Video Optimization
More People Will Find Your Video if it is Properly Optimized
__________
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47. Video Optimization
Videos are primarily search
based on user-given title,
descriptions and tags.
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48. Video Optimization
Tags
1. Use Relevant Tags - Make sure your tags are relevant to
your content.
2. Include YouTube Category Tags - This will help pin your
video to a category.
3. Use Tag words in the title and description.
4. Match Tags in Title and Description - Use tags as you
would primary keywords in a page optimization.
TIP - Tags are not long sentence like phrases.
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49. Video Optimization
Video SEO Advantages
Video SEO is 53 times more likely to produce a first-page search
result than traditional techniques.
Google is pushing video to the top of search results, creating a
goldmine when used properly. (Blended Search Results)
Results begin to appear in days.
NOTE: Search engines can't find video content on their own, so getting
submission right is critical -- a knowledgeable partner can make this
much easier and much more successful.
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50. Video Optimization
The Benefits?
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51. Video
So Why Aren't More Companies Using Video?
In this economy, some businesses just don't think it's important enough to spend
the money and that incorporating online video is expensive and offers little
return, but the fact remains that video tremendously increases conversion rates,
persuades visitors to take action and creates credibility & trust.
So the real question business owners need to ask themselves isn't how much
video costs, but how much income are they loosing by not having video.
In the age of lightning fast web-based communications, it's even more critical
now to be ahead of the game and in front of your competition. If a business
waits until everyone else is using video then it's too late. Now is the time to
employ video while it is still somewhat new so that you can stand out from
your competitors.
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52. Don’t Miss Out!
www.onlinemediatoday.com
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53. JOIN US ON…
www.OnlineMediaToday.com/social-media.html
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54. Our Next Workshop
March 18th, 2010
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55. Join Us On Meetup and
RSVP For Our Upcoming Workshops
www.meetup.com/Online-Media-Today-Internet-Marketing-Workshops
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56. Tonight’s Event Sponsored By:
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