Delivering social media marketing, training and content creation across the nation! We are like a Facebook Academy, a Twitter University and the Royal College of LinkedIn. Our course provides business-focused expert social media marketing training in Birmingham and the West Midlands. Delivered to you by Opace in Birmingham, we provide a range of practical workshop-based SEO, social media and internet marketing training courses for groups and on a 1:1 basis.
7. Social media marketing refers to the
process of gaining website traffic or
attention through social media sites.
Social media marketing programs
usually centre on efforts to create
content that attracts attention and
encourages readers to share it with
their social networks.
10. Quiz time
• • How many daily active users does FB have?
• • How many monthly active users has
Twitter?
• How many registered Twitter accounts?
• • How many hours over video are watched on
• YouTube globally monthly?
• •How many monthly active users on Google+
11. Quiz time
• • How many new users join LinkedIn each
• hour?
• • What % of businesses have acquired a new
•
customer through FB?
• What % of businesses have acquired a new
customer through LinkedIn?
• • What % of customers claim they rely on
• social media as part of the buying decision?
17. What would be included in a
social media marketing
strategy?
18. 7 Steps
1. Research – competitors and target audience
2. Set objectives and align with business goals
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3.
4.
5.
6.
7.
comments / shares / website referrals / Google
rankings / sales / sign ups, etc
Create a team
Set guidelines
Decide on content
Decide on the technology / platforms
Set up reviews, analyse and measure
24. Group exercise:
•
•
•
•
•
Decide what platforms would be most suitable
for the following organisations.
List 4 in order of preference:
A start up business selling fashion jewellery
A charity that offers bereavement counselling
to kids who have lost a parent
An established business that suppliers
scaffolding to construction companies
A local sandwich shop
A NGO promoting health and safety in factories
32. What’s in it for the consumer?
• While organisations value engagement
and sharing, customers often value more
tangible benefits e.g.
• Offers
• Freebies
• Competitions, giveaways, etc
33. Group exercise:
•
•
•
•
Describe how you interact with brands on
social media platforms:
What is good and what isn’t?
Do you agree with monetising social media
platforms?
Do you respond to Facebook ads or sponsored
Tweets?
Is social media better for organisations that
traditional marketing?